Just Go, or, Why Being Impatient is the Most Profitable Decision Your Company Could Ever Make

Impatience is underrated.

Now, before you flip out, let me explain.

Patience – as a virtue – is a beautiful thing. Maybe the beautifulest.

And I’m sure I could easily bore you with a bunch of predictable quotes from The Bible, The Koran and The Gita about how patience is love and patience is the fruit of the spirit, blah blah blah.

But I won’t.

Instead, let’s talk about the value of being im-patient.

Especially in business. ESPECIALLY in entrepreneurial business.

See, after seven years of self-employment (five of which have actually been profitable!) I’ve learned that I’m an incredibly impatient person.

And I don’t mean, like, I snap at supermarket cashiers who take ten minutes to count my change.

Or that I say “Hurry up” when my girlfriend takes forever to get ready.

Or that I stand in line at the airport with my hands on my hips, pointing at my watch so the single mother with six kids in front of me knows to move the line along.

No. When it comes to situations like that, I like to think my mental, physical and spiritual resources allow me to endure. And I’ve practiced enough meditation, taken enough yoga, worked enough retail – and worn enough nametags – to learn how to project impossible patience, even in the face of tremendous annoyance.

On other hand, there IS some validity to experiencing healthy instances of impatience…

For example, check out the following definitions of the word impatient:

1. Restless expectation.
2. Eagerly desirous.
3. Changeable, hot and passionate.
4. Not accepting delay or opposition.
4. Intolerant of interruptions.
5. Raring to go.
6. Eager for change.
7. Eager for something expected.
8. Dislike of anything that causes delay.
9. A constant desire for change and excitement.

Huh. Doesn’t sound so bad, does it?

I wonder what would happen to YOUR business if you were a little more impatient?

In my experience as an author, speaker, coach and entrepreneur, every project, every endeavor, every THING I’ve ever gotten myself into since 2002, has been approached with an attitude of impatience.

As such, my entrepreneurial philosophy is pretty simple:

Just Go.

Any questions on that?


“Just Go.” That’s it. That’s everything. That’s the secret to your success as an entrepreneur. Just Go.

And I mean that in the most non-motivational-speaker-you-can-do-it-fluff kind of way.

THAT’S THE COOL PART: There is no metaphor. There are no seven steps. It’s not some “system.”

Just Go. I couldn’t make it any simpler if I tried.

Today I’d like to share a collection of ideas, reflections and lessons learned from practicing this philosophy in my own business and life.

In order to mold your melon into the right condition for receiving those ideas; let’s begin by assessing your current level of impatience. Ask yourself these questions:

1. Are you willing to look bad on the road to immortality?
2. Are you willing to plunge forward plan-less?
3. Have you ever asked yourself why you procrastinate?
4. How impatient can you afford to be?
5. How much money is being (too) patient costing you?
6. How quickly do you take action on your new idea?
7. What are you currently procrastinating on?
8. What is the need for perfection preventing you from doing, being and having?
9. What one step could you take now to start moving forward to your ideal future?
10. Why are you waiting to be paid to do something you love?

With that in mind, here’s my philosophy:

Just Go, or, Why Being Impatient is the Most Profitable Decision Your Company Could Ever Make

Don’t ask how it’s been done before. Don’t ask how everyone else is doing it. Don’t go to Google first, read a bunch of articles and then formulate your decision based on those influences. Instead, decide how YOU want to do it. And then do it.

What are you waiting for? Just go.

Don’t ask for permission. Who cares if you’re not ready enough or smart enough? Who cares if you don’t have enough money, experience or credentials?

What are you waiting for? Just go.

It doesn’t matter how old or young you are. It doesn’t matter how smart you are. All that matters is that you’re fueled by passion and fire, and that you channel that energy into making other people’s lives better.

What are you waiting for? Just go.

You don’t need somebody else’s platform. Screw YouTube. Start your own online television network. Change the rules so you can win at your own game.

What are you waiting for? Just go.

You don’t need the approval of anybody. You don’t need somebody twice your age who knows NOTHING about who you really are to validate your existence and stamp your creative passport.

What are you waiting for? Just go.

Talent is overrated. You don’t have to be great to get started; but you DO have to get started to be great.

What are you waiting for? Just go.

You don’t actually have to be good right away. In fact, you need to be willing to SUCK for a little while in the beginning. That means daring to do it badly. That means seeking progress, not perfection. That means creating work that isn’t very good.

What are you waiting for? Just go.

You don’t need lessons. You don’t need another degree. You don’t need to buy a bunch of books, listen to hours of audiotapes or attend a bunch of Tony Robbins seminars. And NO, you don’t need to pay $697 for some bullshite six-week online certification course that blindly assigns you a pointless acronym manufactured by someone who isn’t actually successful at doing what you do; but rather, spends all his time teaching OTHERS how to do what he never COULD do.

(Oh, and by the way, nobody even knows – or cares – what the hell those three letters after your name mean anyway.)

What are you waiting for? Just go.

Don’t be stopped by not knowing how. “How” is dangerous. “How” is a dream destroyer. “How” is the difference between talkers and doers. Focus (first) on the WHAT, and the HOW will eventually appear.

What are you waiting for? Just go.

It’s never too early to begin being really, really successful. It’s never too early to begin being useful to the world. It’s never too early to begin career exploration. It’s never too early to begin chronicling your adventures and lessons learned. It’s never too early to begin contributing.

What are you waiting for? Just go.

It’s never too late to be happy. It’s never too late to change old habits. It’s never too late to be who you might have become. It’s never too late to go after your dream job. It’s never too late to have a happy childhood. It’s never too late to start over. It’s never too late to start singing a brand new song.

What are you waiting for? Just go.

REMEMBER: Impatience is underrated.

In fact, being impatient might be the smartest decision your company could ever make.

So, stop reading this blog post. Right now. I’m totally serious.

Just go.

How much money are you losing by being too patient?

For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send and email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Who’s quoting YOU?

Check out Scott’s Online Quotation Database for a bite-sized education on branding success!


Just GO.

How much time do you spend getting ready to get ready?

ANSWER: Too much.

Just GO.

Just start. Just buy it. Just register the website. Just start writing. Just start blogging. Just start Tweeting. Just write your idea down.

Just GO.

Just dive in. Just do something. Just eat it. Just make some art. Just make a move. Just say hi. Just start asking people. Just start the story. Just begin the book. Just buy the sonovabitch.

Just GO.

Those are two of the best words of advice I’ve ever been given. As a writer, as an entrepreneur and as a human. Just go.

What about you? What excuses are preventing you from getting started?

Here are five examples for putting this philosophy into practice…

1. Don’t be stopped by not knowing how. HOW is overrated. HOW is for MBA’s. HOW is a dream destroyer. For now, focus all your energy and attention on the WHAT. The HOW will eventually show up. WHAT dictates HOW. WHAT is all you need for now. Are you willing to plunge forward planless?

2. Launch and learn. This is the new model. Especially online. No longer is it, “Create, Edit, Launch,” but rather, “Create, Launch, Edit.” Ready, fire and aim. That’s exactly what I did (and continue to do) with NametagTV. What factors are holding you back from going live TODAY?

3. Document as you develop. Learn while you DO. Make records of lessons. Ask yourself questions like: What did I (just) learn from this experience? What happened to me during this experience? What fundamental principles might be at work here? Learn to objectively step out of what you’re doing and look at yourself and the situation from a different plane of consciousness. Make it a self-feeding, self-repeating cycle. How many instruction manuals have YOU written?

4. Start small grow slow. That means patience. That means working hard, long and smart. That means not making any money for a while. That means divorcing your ego and NOT hosting some huge launch party. That means being a secret for a while, then showing up on people’s radars and then becoming an overnight success five years later. How patient are you willing to be?

5. Write a Puke List. The moment you get a new idea, the first thing you need to do is regurgitate every single thought in your head ABOUT that idea onto sheet of paper. No stopping. No evaluating. No appraising. No judging. Just write. List until you’ve got nothing left to list. Empty your mind. Puking leads to clarifying, clarifying leads to understanding, understanding leads to wisdom, and wisdom leads to WALLET. Your wallet, that is. A big ol’ fat one. What did you write today?

REMEMBER: Just go.

Post those two words on a sticky note right now.

What do you have to do to make soaring unpreventable?

For the list called, “65 Things I Wish Someone Would Have Told Me When I Started My Company,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Never the same speech twice.
Always about sticking yourself out there.

Watch The Nametag Guy in action here!

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