Tag: how to be taken seriously

7 Unavoidable Conclusions that Will Change the Face of Your Career Forever – Or at Least Disturb the Hell out of You

1. Coincidence is the wailing whisper of truth. Because there is no coincidence. The Universe just packaged it that way to grab your attention. Otherwise you never would have noticed it.

What’s more, coincidence is NOT “God’s way of remaining anonymous.” We all know who did it. We all know who’s at work. And it isn’t us. Coincidence is God’s nametag. Is it sticking to you?

2. Complacency is the constant capsizer of relationships. Too comfortable. Too happy. Too perfect. This is not good. As my aunt Vicki likes to remind me, “When everything’s perfect, someone isn’t being honest.”

Now, I’m not saying you should fight all the time. But if nothing’s ever wrong, something’s wrong. Do you really need to watch another episode of Law & Order, or do you need to sit down a have a conversation with the person you love more than anything and spill your heavy heart?

3. Deafness is the ultimate betrayal of self. Your body will never lie to you. TRUTH is the only language it knows. And a like a car, it’s always speaking to you. The question is: Will you listen? Sadly, most people don’t. At least, not until they end up in the hospital or at the pharmacy counter.

And the reality is, they don’t need another pill – they need a hearing aid. Remember: If you’re not listening to your body, you’re a putz. What are you turning a dangerously deaf ear to?

4. Discomfort is the ultimate activator of action. If you’re comfortable, I doubt you’re moving. And if you’re not moving, I doubt you’re making money. The hard part is, sometimes it takes a swift kick to the crotch to get your off your butt.

That’s why it’s invaluable to surround yourself with people who will consistency challenge, inspire and poke you. People that will call you out. People that you can’t hide in the presence of. And people that will tell you when you’re full of crap.

Remember: The more uncomfortable you’re willing to make yourself, the easier it becomes to make a name FOR yourself. Where in your life are you too comfortable?

5. Emotion is the unbreakable dam of reason. Now, that doesn’t mean ZERO emotion. We’re not Vulcans. But an awareness of the power of emotions is necessary to successful navigate the turbulent waters of communication.

Remember: The word “emotion” comes from the same Latin derivative as “disturb.” When you are emotionally involved in conversation, how well do you communicate?

6. Forgiveness is the real fundraiser of freedom. Here’s a fun and effective way to practice forgiveness on a micro level: Respond positively to unnecessary apologies from strangers. Especially when there’s absolutely no need to apologize.

For example, if the woman in front of you in line is waiting for her debit card to go through and she looks back at you with a rushed posture and says, “Sorry…” (as if she just committed the most heinous of all retail atrocities) just smile back, look her straight in the eyes and say, “I forgive you.”

Upon absorbing the ridiculousness of such a statement, she’ll realize that there was no need to apologize in the first place. And who knows? Maybe she’ll start to forgive herself too. I practice this all the time, and it’s one of the great joys in my life – waking people up.

Remember: When you learn to forgive yourself first – then forgive others in advance – freedom will have no choice but to invite itself into your life. Whom do you need to forgive?

7. Rebirth is the inevitable outgrowth of heartbreak. With the requisite amount of awareness and a solid support structure, you can easily convert your current heartbreak into a heartbreathrough. Put an end to the pity party and take the reins on your resurrection opportunity by asking the crucial question:

“Now that I’ve experienced this, what else does this make possible?”

Shift your attitude to a mindset of leverage and you will come out alive stronger and better. How could you leverage your frustration in this situation as motivation to grow into more of the person you’ve always wanted to be?

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What unavoidable conclusions have you recently come to?

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For the list called, “14 Strategies to become the BEST Listener You Know,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

6 Ways to Honor Your Truth without Hating Yourself

You can’t make a name FOR yourself unless you honor the truth OF yourself.

As I learned in the book, Honoring the Self:

“The refusal to see what you see (and know what you know) is a betrayal of your integrity AND a commitment of treason to your own judgment.”

What about you? How do you practice honoring your self, your truth?

Let explore of a list of ways to do so:

1. Be genuinely committed to honoring reality. That’s the first step. The willingness to get honest with yourself about yourself. Which is not an easy thing to do if you’ve been saluting your illusions for so long that you actually believe in them. What reality are you feeding on?

2. Feel the existence of that which you have been evading. Ever seen those bumper stickers that read, “Go see a play”? I wish there was one that read, “Go feel something.” We need it. We think too damn much. And as a society, I think we’d learn a lot more about ourselves if felt a little bit more.

Might be a refreshing break to use our bodies more and our brains less. All we have to do is stop bullshitting ourselves and turn inward. It’s simple, but not easy. Remember: There is no thinking clearly if there is no feeling deeply. Are you spending enough time learning to listen to your own voice?

3. Relax into the feeling. My yoga instructor reminds us of this practice during every class. “Even if the feeling is fear, discomfort or dizziness, by relaxing into it – as opposed to resisting it – you partner with your emotions. Counterintuitive, yes. Effective, heck yes.

I started adopting this practice into my life several years ago. And what I learned was, by relaxing into (and partnering with) your feelings, you strip them of their ability to take you over. Ultimately, that gives you power to honestly explore the way you feel – then decide how to proceed from there. Are you constructively using this feeling or being used BY this feeling?

4. Allow yourself to experience what you feel. Even if you’re not a fan of the feelings you’re feeling, feel them anyway. And be available to any spontaneous emotions that begin to arise. Remember: Your body will never lie to you. It’s just trying to get your attention.

Kind of like the mechanic’s credo: “Your car is always speaking to you – but you have to listen.” Did you just get away with not having to face something again?

5. Don’t pretend to feel something. That’s a betrayal of your truth. And you compound the inauthenticity by apologizing for NOT feeling something. I know it’s tempting. I know it hurts. And sure, you probably feel like a jerk because you think you should be more upset than you really are.

But you’re not. Not feeling something doesn’t make you an jerk – it just makes you human. Weird, huh? You’re a good person because you feel miserable. What are you trading your authenticity for?

6. Don’t refuse to pause on this knowledge. This is a reality-evading strategy that will result in the slow accumulation of pockets of discomfort. That’s what happens when you don’t honor your first waking thoughts – they find a home in your body. And that’s when you find a home in the hospital.

Fortunately, writing Morning Pages is one of the all-time great therapeutic practices for pausing on your knowledge. Few strategies for listening to yourself are this effective. Morning Pages give you permission to pause, puke and poke around.

They help you shine the searchlight of consciousness inward toward your own being, as Julia Cameron suggests in The Artist’s Way. Best of all, they help catch up on yourself, pinpoint precisely what you are feeling and allow you to take accurate stock of your life. Start this practice tomorrow. What inner signals are you disrespecting?

REMEMBER: Nothing stings the heart more than looking back and realizing you were false to yourself.

All you can hope for is to embrace the whole, even if you wrestle with the parts.

To have faith that whatever you’re currently going through is exactly what you’re supposed to be – and NEED to be – going through.

And if you’re courageous enough to appreciate the rightness of every experience, you will never fail to honor your truth.

In summary, let’s remember what Ayn Rand suggested in The Fountainhead:

“It is precisely the self that cannot and must not be sacrificed. It is the unsacrificed self that we must respect in man above all.”

Find out what’s truest to yourself.

Stick with it, and stick TO it.

LET ME ASK YA THIS…
Are you courageous enough to extend honor TO yourself so you can make a name FOR yourself?

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For the list called, “13 Sweeping Generalizations, Gross Assumptions and Ridiculous Oversimplifications about Life and Work,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

10 Ways to Avoid Being Labeled a Bullshit Artist

In the past few months, I’ve heard numerous people use the term “Bullshit Artist” in reference to certain individuals.

And my personal policy is, whenever I hear a new word or phrase more than three times in three months, I research it.

So, according to Dictionary.com, UrbanDictionary.com and MyDictionary.com – and some helpful tweeters who shared their insights (thanks!) – the most prevalent definitions of a Bullshit Artist are:

• “A person expert at deception, and hype.”
• “A person with a talent for convincing lies.”
• “A person who habitually exaggerates, flatters, or talks nonsense.”
• “A person who lies/boasts incessantly, usually to comedic effect, intentional or accidental.”
• “A person who specializes in a field of feeding its surrounding persons with uselessness.”
• “A true master of verbal façade who gets off on selling worthless information as if it was fact.”

Now, obviously, I know YOU’RE not one of them.

But I’m sure you know somebody who is. And because it doesn’t matter what YOU think – only what YOUR CUSTOMERS remember – let’s explore a collection of practices that will help you avoid being labeled as a Bullshit Artist:

1. Punch people in the face with your credibility. Everyone has an unequaled background – but not everyone knows how to position it strategically. Your mission is to articulate your expertise as early and explicitly as possible. Customers rarely proceed without proof.

Whether you use testimonials, logos of big clients you’ve worked with, awards you’ve won or pictures of you doing what you do. Leave no question of eligibility. Also, be sure to follow up your initial punch with a timeline of credibility. Show people you’re not going away. Longevity isn’t a color in a Bullshit Artist’s palette. How are you closing the credibility gap?

2. Lower the volume. As Denzel Washington once said, “The loudest one in the room is usually the weakest one in the room.” And as the late Dave Matthews Band saxophone player Leroi Moore once said, “You can make a song sound smaller by trying to make it big.”

So, just relax. No need for aggressive self-assertion. The strong falcon hides its claws. Let go of the need to prove your superiority. If you rock, they’ll feel the music. Even if you don’t turn it up to eleven. What volume is your life at?

3. Talk with your pads. This was the motto of my high school football team. “You guys are bigger than trash talk,” Coach Parks would say. “Don’t stoop down to their level. And if you hear a player on the other team running his mouth at you, don’t say a word. When YOU need to let out your emotions and prove your worth, you talk with your pads.”

So we did. We talked with our pads. And that’s exactly why were we undefeated.

Lesson learned: When all you do is talk (without supportive action and ability) it’s extremely hard for people to hear you over the sound of your own inflated ego. On the other hand, talking with your pads is a LOT louder. Because it’s jolting. Because it’s honest. Because it’s self-evident. Remember: When you talk with your pads, people perk up and listen. What are you talking with?

4. Avoid unspecified attribution. Studies show. Research proves. Scientists say. Psychologists report. Experts believe. They say. There’s an old story that says. I’ve heard. Most people agree. It is said that. Critics say. Statistics show. Somebody once said. The reviews say.

No. No, no, no. None of that is good enough. In a conversation, speech, blog post, or opening statement to a jury, unspecified attribution doesn’t cut it. You need to PROVE your point. With facts. Sources. Numbers. Dates. And not statistics – because those are fabricated pieces of bullshit that people manipulate to make their case look better.

Remember: Specificity = Credibility. Ambiguity is the enemy. If you can’t back it up, pack it up. Are you speaking with meaningful concrete immediacy?

5. Pull back the veneer. Ever met someone that is an expert at LOOKING like she’s successful, but not actually successful? I know a few people like this. And I’m not suggesting that the “act as if” philosophy is wrong. Rather, I echo David Newman’s thought: “It’s OK to fake till you make it – as long as you eventually get around to actually making it.”

Therefore: Release your artificiality, reach back to pure self and rejoin the truth. Your truth. How do people experience you?

6. Recognize the distinctions. Bullshit Artists walk a fine line. Your mission is to detect the difference. Here’s a list of examples:

a. In-demand doesn’t mean highly paid – popularity doesn’t necessarily indication profitability.
b. Passionate doesn’t mean productive – some fires just burn with no purpose.
c. Cool doesn’t mean useful – baseline remarkability isn’t enough.
d. Desirable doesn’t mean satisfying – sustainability is the secret.
e. Activity doesn’t mean accomplishment – there’s a difference between motion and progress.
f. Attention doesn’t mean conversion – web hits are an acronym for “How Idiots Track Sales.”
g. Creativity doesn’t mean innovation – one is a state of being, the other is a practice of action.
h. Dazzling doesn’t mean sustainable – shtick must be supported by substance.
i. Knowledge doesn’t mean wisdom – information is worthless until applied and LIVED.
j. Experience doesn’t mean expertise – only reflection upon that experience does.

To avoid being labeled as a Bullshit Artist, beware of the fine line. What distinctions are you making in your business?

7. You’re more influential when you ask questions. Next time you attend a department or team meeting, notice two kinds of attendees: Those who quip and those who question.

Which of the two are most likely to be labeled as a Bullshit Artist? Veil your light until the proper moment, drop your bomb, then sit back and watch people’s brains explode. What questions are you known for asking?

8. Ditch the jargon. Articulate strategy and ideas in plain language. The less jargon you use, the more engaging you become. In the writing world, shorter sentences get read. In the speaking world, shorter sentences get HEARD. So, think like a writer. Watch those long and cumbersome sentences. Don’t construct your ideas in a way that overburdens people’s brains.

For example, some leaders spew one idea after another. Meanwhile, listeners are still stuck on the FIRST one, trying to figure out what heck you meant. Be careful. Non-brilliance might be forgivable, but time wasting isn’t. Keep your message lean, low-carb and plucked of nonessential words. How meaty are your messages?

9. If you have to tell people you AREN’T, you probably are. Beware of unnecessary declarations of authenticity, honesty and sincerity. Think about it. Wouldn’t YOU raise an eyebrow to someone who kept uttering phrases like: To be perfectly honest with you … I’ll level with you here … Honestly… The truth is … I’m not gonna bullshit you here…

How would that make you feel? Maybe a little suspicious of his credibility? Maybe a little curious why he keep reminding you how honest he is? Watch your language. Having a “Pay no attention to the man behind the curtain” attitude isn’t fooling anybody. Are poor word choices forfeiting your sales?

10. When you find yourself in the company of deceptive hearts, leave. Be careful whom you roll with. It’s possible to be labeled a Bullshit Artist solely based on proximity. So, if you suddenly feel the need to plug your nose or roll your pant legs up, get out. Fast.

Surround yourself with doers – not talkers – and they will both validate your credibility AND inspire you to continue executing. Are you being fair to yourself, your reputation and your business by continuing to be friends with this person?

REMEMBER: Bullshit Artists only need to be impeached once.

Don’t become one of those people.

In conclusion, let’s remember the words of Maya Angelou, who reminds us:

“When people show you who you are – believe them.”

LET ME ASK YA THIS…
Do people believe you?

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For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

What Every Leader Needs to Know about Making a Name for Herself

Pablo Neruda once said, “You are the result of yourself.”

When I first read that sentence, the architecture of my heart changed forever.

You are the result of yourself. Wow.

Since then, I’ve been thinking deeply about that very idea – and what it means to me.

As a writer.
As a leader.
As a human being.

Ultimately, I was so inspired by Neruda’s poem that I decided to write my own interpretation of that same philosophy:

1. You are the administrator of your own resurrection. While the rest of the world freezes in the face of an uncertain future, you will choose to ride this wave of ambiguity to a larger version of yourself. Even in spite of overwhelming odds against your advancement, you will show the world what you can be at your best. And you will be unwaveringly vigilant in proving to the world that you’re not going anyway. You are the result of yourself.

2. You are the aficionado of your own boundaries. After all, if you don’t set boundaries for yourself, other people will set them for you. And then they will violate them. And then they will email all their little friends and tell them to do the same. And it will be YOUR fault because you didn’t install limits to promote your integrity. You are the result of yourself.

3. You are the architect of your own future. As long as you believe you deserve and can handle abundant success. And as long as you consciously choose to have a love affair with the universe. You are the result of yourself.

4. You are the artisan of your own happiness. But not because you’re seeking happiness. Rather, that you’re seeking contribution, the residue of which is happiness. You are the result of yourself.

5. You are the perpetrator of your own uniqueness. For that reason, you won’t falter from a lack of identity. Instead, you’ll give your independent identity permission to emerge freely an unimpeded. You’ll set yourself on fire, and adorers will come in hordes to watch you burn. You are the result of yourself.

6. You are the author of your own career. Deciding what you want is the most important work you will ever do. The secret is to exercise a high degree of conscious control in creating the career you desire. Inviting your goals into the bright light of awareness and keeping all activities aligned with those goals. And remembering that everything you do is part of your career. You are the result of yourself.

7. You are the biographer of your own evolution. Instead of mindlessly meandering to avoid risk, mindfully become part of your own process of change. Yes, it’s a lot of work. But it’s always worth paying the price to be in charge of your own life. You are the result of yourself.

8. You are the bishop of your own heart. You grow in your ability to be in control OF yourself the minute you pinpoint the places where you’re operating from a limited view OF yourself – AND – the areas in which you’re not currently in love WITH yourself. You are the result of yourself.

9. You are the broadcaster of your own non-conformity. Make upsetting the status quo your favorite pastime. Ignore everybody. Employ only the approval of your heart. Fall in love with your own set of blueprints. Trust your inner truth. And ultimately rely on your own counsel. You’ll never make a false move. You are the result of yourself.

10. You are the chiseler of your own destiny. You can make yourself and your life what you want because the future is your property. So, create a mental picture of the life you want to live. Create a personal vision of greatness. You are the result of yourself.

11. You are the counselor of your own crisis. You got yourself into it, you’ll get yourself through it, and you’ll get yourself out of it. Here’s how: First, assume that everything and anything can be improved. Next, be willing to risk rejection. Be willing to trust the process of change. Then, authentically engage with whatever circumstances life presents. Be cautiously bold. Be active in preserving and healing the environment. And be not impatient with reasonable delays. You are the result of yourself.

12. You are the custodian of your own creativity. Dissolve your ego and let your soul step forward to take center stage. You are the result of yourself.

13. You are the dean of your own education. Which means you need to be open to discovering new dimensions of yourself. Remember: If it educates you, it’s worthwhile. You are the result of yourself.

14. You are the designer of your own experience. That is, how you respond TO those experiences. For example: Did you reflect on them? Did you write about them? Did you share them with people smarter than you? You are the result of yourself.

15. You are the editor of your own attitude. Because you know that every situation can be optimized, turned around or improved. You are the result of yourself.

16. You are the engineer of your own opportunity. Because you consciously accept that your life is richly blessed. You’re not the kind of person who allows the situation to be responsible for how you feel. Things don’t happen to you – you happen to things. You are the result of yourself.

17. You are the exorcist of your own suckiness. Make the conscious choice to live above the level of mediocrity. You are the result of yourself.

18. You are the governor of your own behavior. Refuse to react automatically and choose to respond consciously. Less blinking, more thinking. You are the result of yourself.

19. You are the merchant of your own values. It is YOU who decides the context in which you operate. It is YOU who maintains a governing philosophy for daily decision-making. You are the result of yourself.

20. You are the overlord of your own stillness. It all begins with the breath. Because if you own your breath, nobody can steal your peace. And if nobody can steal your peace, nobody can stop you from winning. You are the result of yourself..

21. You are the pilot of your own productivity. To forever excel against all resistance, recognize that the world doesn’t want you to get anything done. Your mission is to fully become your own partner for productivity. To make sure everything you’re doing – at any moment during the day – is consistent with your #1 goal. You’ll be more productive than Santa’s Elves on Christmas Eve. You are the result of yourself.

22. You are the priest of your own priorities. Feed that hunger inside yourself. Focus on what fuels you and ignore what impoverishes you. Otherwise, you’ll render yourself into a state of complete ineffectiveness. You are the result of yourself.

23. You are the principal of your own perfectness. Perfection isn’t something you attain – it’s something you uncover. All you have to do is look with the eyes of your heart and scatter the clouds obscuring the light. You are the result of yourself.

24. You are the receptionist of your own purpose. And you need to forge the instrument necessary for the conquest of the world. You are the result of yourself.

25. You are the secretary of your own soul. Let go of your present way of life. Release your old world. Make way for the new. Step out of your familiar misery. Flee from the grave of yesterday and assemble a proud monument to tomorrow. Victory will become inevitable. You are the result of yourself.

26. You are the servant of your own stupidity. You’re only as strong as your last stupid mistake. Remember: It’s ok to be stupid as long as you don’t STAY stupid. You are the result of yourself.

27. You are the technician of your own journey. Call upon untested faculties that await your discovery. Then, cooperate with your dreams and your desire to grow. You are the result of yourself.

28. You are the validator of your own existence. So, consciously carry out the duties of your office and plunge into significance. Because the alternative – the hell of meaninglessness – isn’t a great option. You are the result of yourself.

LET ME ASK YA THIS…
What is the result of yourself?

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For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

5 Ways to Help Prospects Pursue You Like a Pomeranian in Heat

You can only darken people’s doorsteps so many times.

Eventually, the goal is to position yourself so THEY pursue YOU.

THEY meaning prospects ready to buy from you.
THEY meaning followers prepared to be inspired by you.
THEY meaning the media excited about interviewing you.
THEY meaning key players interesting in partnering with you.
THEY meaning customers stoked about doing business with you.

Because – as much as you’d like to – you can’t MAKE people pursue you.

You can, however, transform yourself into a more pursuable person.

Here’s a list of strategies for doing so: (Read part one of this series!)

1. Acknowledge your own value. If you don’t value you – they won’t value you. Period. The first sale is selling yourself to yourself. Fortunately, all it takes belief, discipline, commitment and confidence. People pursue people like that. What’s your system for strengthening your self-belief?

2. Aggressively invest in building remarkable moments. Ideally, moments that MOVE customers from “satisfied” to “loyal” to, eventually, “insistent.” The secret for doing so can be summarized in seven words: Create an opportunity for a service event. Whether it’s in-person, on the phone or online, the key word is “event.”

That’s what approachability is all about: An interaction that otherwise wouldn’t have existed … that’s memorable for the right reasons. The cool part is, the more of these remarkable events you create, the more pursued you become. It’s a simple probability equation.

And if you do it right, over time, other companies will want to steal your service philosophy. Because remarkability generates gasps. Gasps get repeated. And repeated gasps garner repeat business. What do you do SO well that people come back to see you do it again?

3. Be a better self-advertisement. The articulation of your fabulousness. The living brochure of your awesomeness. The walking translation of your value. THAT’S what advertising should be. Interestingly, the word “advertise” derives from the Latin advertere, which means, “to turn toward.” Interesting.

That means: No eye-gauging billboards. No tree-killing table tents. And no blood-boiling commercials. Just helping people to turn toward you. Arresting their attention, grabbing the world by the lapel and whispering aggressively into its ear, “Psst! Yeah, you. Check THIS out…”

Not in an interruptive way, of course. Just enough passion to be noticeable and listenable, but without being questionable and checkoffable. People pursue people like that. Are you a public pitchman for the product of YOU?

4. Pursuit is a function of growth. The more you grow, the bigger you become; and the bigger you become, the broader your pursuit range. So, by virtue of growth, you’re mathematically appealing to a more diverse population of prospects.

That in mind, here’s my personal philosophy on the subject: Refuse to let any day pass without personal growth. Doesn’t matter how infinitesimal it is – there’s no such thing as insignificant growth. And it’s not about competing with anyone.

It’s about evolving beyond the previous version of yourself into something more beautiful, more valuable and yes, more pursuable. How will you create the best possible circumstance in which your growth will be supported, enhanced and fulfilled?

5. Make follow-up easy. The word “pursue” comes from the Latin prosequi, which means, “to follow up.” VERY interesting. That’s why it’s crucial to remember that being pursued is useless if you’re not returning the favor. You need to get back with people quickly.

Because while the “Good, Fast and Cheap” mindset used to be enough, NOW you’re dealing with a customer expectation of “Perfect, Now and Free.” Are you returning calls faster than your competitors?

Remember: As much as you’d like to – you can’t MAKE people pursue you. You can, however, transform yourself into a more pursuable person.

LET ME ASK YA THIS…
Whatcha gonna do when they come for you?

LET ME SUGGEST THIS…
For the list called, “12 Ways to Out Service the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

6 Secrets of Highly Pursuable Professionals

Who’s in hot pursuit of you?

Professionally, that is. I don’t want this to turn into another episode of Cops.

Anyway, if the answer is, “Not enough people,” consider these six strategies for becoming a more pursuable professional:

1. Be beautiful to listen to. Consider the last five vendors you’ve hired. Or the last five colleagues you’ve partnered with. Hell, even consider the last five people you’ve dated. Question: How many of those individuals were a pain in the ass just to LISTEN to?

Every interaction you have with somebody either adds to or subtracts from the positive perception of your brand. What’s more, the pursuit of a potential person – business or personal – is either exacerbated or enhanced by the way you feel when interacting with that person.

Remember: When you’re music to people’s ears, you’re a magnet to people’s wallets. Would YOU be compelled to listen to you?

2. Learn from the daters. “Pursue” is a common term used in the dating world. So, I’ve collected a myriad of journal, blog and message board quotations from various single people. As you explore this list, consider the implications of each “non-pursuable” to your own business:

a. I didn’t pursue because I assumed he was out of my reach. Are you perceived as being out of your customer’s league?
b. I didn’t pursue because I assumed he didn’t like me. What false assumptions are your customers making about you?
c. I didn’t pursue because I didn’t feel confident enough to go after him. How are you increasing customer self-confidence?
d. I didn’t pursue because I was scared of the potential of failure. How could you remove the threat of rejection for your customers?
e. I didn’t pursue because I was resolute in the belief that I wasn’t better than anyone else. How might you increase your customer’s self-esteem?
f. I didn’t pursue because I saw him kissing some random girl in a bar. Are you overly engaged with your current customers to take on anybody new?
g. I didn’t pursue because I was worried he was going to tell his mom. Are your customers concerned about confidentiality?

Remember: Business and dating is EXACTLY the same thing. You still have customers. You still need to look attractive in their eyes. You still have to keep them satisfied and coming back for more. And still need to make yourself more pursuable to future prospects. Whom are YOU dating?

3. Become the physical embodiment of your expertise. It’s one thing to know something; it’s another thing to BE that something. And if you want to be pursued in greater numbers, your expertise must become crystallized through the sieve of experience – PLUS – intelligent reflection upon that experience.

That’s certainly the type of person I’d pursue. Someone who doesn’t know (x), but who IS (x). See the difference? Embodiment secures trust. Embodiment reinforces character. And embodiment promotes pursuit. Are you acquiring knowledge or do you possess REAL wisdom?

4. Figure out what’s missing for people. If you build it – and they DON’T come – it’s because they don’t want it. Or because they don’t know you built it. Or because you didn’t solve their problem. Or because you’re passionate yet irrelevant – cool but inconsequential.

Here’s the secret: People who get pursued are the ones who UNDO what the customer has done to himself. But they’re not jerks about it. They just strategically position themselves based around what they were designed to cure. And as a result, prospects are hot on their trails. What problem are you the answer to?

5. Learn from the lawyers. In the legal world, “pursuable” is also a term traditionally designated to cases and complaints that have a positive chance of succeeding. And the best lawyers are the ones who pinpoint pursuability immediately, so as not to waste anybody’s time.

Interestingly, when I researched the term “non-pursuable,” I found a collection of cases from a variety of industries. Each of them predicted non-pursuability in some fashion. So, as you read each of these, consider the applications to your own career:

a. The case was non-pursuable because they passed the statute of limitations. Has the clock run out on your brand’s market relevance?
b. The case was non-pursuable because the charge wasn’t significant enough. Do you matter?
c. The case was non-pursuable because they didn’t meet the case criteria. What is your credibility strengthening process?
d. The case was non-pursuable because the complainant didn’t provide further information. Are you leaving people hanging?
e. The case was non-pursuable because the proposal effort was unwarranted in light of the likelihood of rejection. Are you known for saying no reflexively?
a. The case was non-pursuable because the accused was incarcerated. Have you actually left the house today, or are you still in your jammies?
b. The case was non-pursuable because they were unable to contact the company. How many different ways can customers reach out to you?
c. The case was non-pursuable because insufficient evidence was collected. If you were charged with the crime of delivering value, would there be enough evidence to convict you?
d. The case was non-pursuable because they lacked substantiation. Are you proving value?
e. The case was non-pursuable because the assailant was never identified. Do you have a good working model of your brand identity?

Remember: Lawyers know what they’re doing. Most of the time. OK, some of the time. Alright, fine, lawyers are evil and they should burn in the fiery pits of hell for all of eternity. But the point is, they ask better questions than anyone. Listen to them. They’re the masters at determining pursuability. Have you had lunch with your attorney lately?

6. Let your customers help you sell them things. People train you how to treat them. Customers tell you how to sell them. All YOU have to do is listen. Now, I’m not talking about any of that manipulative NLP mirroring/matching/pacing crap. I’m talking about leveraging the natural rhythms of your customers.

Pinpointing their passions, preferences and personalities – then using those patterns to stop selling and start enabling to buy. Because all buyers know what they want. ALL of them. You just need to listen. After all, what YOU sell isn’t the same thing as what THEY buy. Know the difference. How are you giving customers permission to make your business better?

REMEMBER: As much as you’d like to – you can’t MAKE people pursue you. You can, however, transform yourself into a more pursuable person.

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Whatcha gonna do when they come for you?

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* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Never the same speech twice.
Always about approachability.

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8 Secrets to Carry Your Brand Further into the Marketplace

1. Attention without conversion is narcissism. Attention for the sake of attention feeds your ego. Attention for the sake of conversion – that is, building a following through your permission asset so your movement (not product) can make people’s lives better – feeds your wallet. The choice is yours.

Remember: It’s not about the number of eyeballs that see you – it’s how much clearer those eyeballs can see because OF you. How good are you at attracting, converting and multiplying attention?

2. Mattering is the best marketing. Mattering means people’s lives are significantly better because they know you. Mattering means the energy in the room rises to a more beautiful level when you walk in it. Mattering means what you do solves a pervasive, expensive and urgent problem for people.

And, mattering means complete strangers email you out of the blue – not to tell you how great you are – but to tell you how their world has improved because you’re a part of it. That’s what matters. And the best part is: People and companies who MATTER and don’t have to SPLATTER their advertisements all around town. Do you?

3. Platform is the great galvanizer. In the book-writing world, publishers don’t care about an author’s product – only his platform. His brand. His following. His fans. His marketing machine. His way of reaching the world. You could have the greatest manuscript in the history of modern literature, but without a platform, you may as well be winking in the dark.

So, even if you’re not a writer, think about the takeaways from that trend: How strong is YOUR platform? How many followers do YOU have? And how leveragable is YOUR brand? If you want to galvanize profitable opportunities for your career, platform is the answer. How strong is yours?

4. Positioning is the great budgeter. In the classic marketing book, Positioning, Al Reis reminds us, “Positioning isn’t what you do to the product – it’s what you do in the mind of the prospect.” The cool part is, positioning (when done right) saves you heaps of time, money and energy.

Advertising? Ha! A thing of the past. Direct mail? Pshht! What a waste. Positioning pre-empts all of that by creating a force of attraction as a function of value-forward deliverables that brings people to YOU. Remember: Every time somebody hears OF you is one less time you have to spend money making people hear FROM you. What are you known for knowing, and by whom?

5. Reputation is the great revenue creator. The word reputation comes from the Latin reputare, which means, “to repeatedly reflect upon.” Interesting. Makes you wonder how people feel when they repeatedly reflect upon YOU. This reminds me of the famous quotation by Bob Marley: “That’s the great thing about music – when it hits you, you feel no pain.”

What about you? What do customers feel when your brand hits them? It all depends on your reputation. And if you have one based on a foundation of uncracked character, it WILL become your #1 revenue creator. How much money is your reputation worth?

6. Serendipity is the best strategy. It’s not an accident. It’s not luck. It’s working your ass off. It’s putting yourself in the way of success. It’s making the world say yes to you by engaging your Yes Muscle and becoming a more yessable person. It’s increasing the probability of success by making yourself more successable. It’s creating an ongoing, market-wide hunger for you.

It’s victory through unwavering vigilance to your vision. It’s being at the right place at the right time by being in a lot of place. It’s learning to positively leverage everything that happens to you by killing two stones with one bird whenever possible. It’s finding out where the rock created the ripple – then going back and throwing more rocks.

It’s recognizing that opportunity is already knocking, all day, everyday, then making the choice to sprint down the stairs in your pajamas and answer the door every time. And it’s ensuring your luck by affirming to yourself every day that lucky things are already happening to you. Are you doing the correct things in the success process?

7. Service is the great differentiator. In a commoditized world of infinite choices where everyone makes quality products, service is all you have left. The question is: How are you BRANDING your service? My suggestion is to physically write out your Unique Service Philosophy. Your Approach to Business. Your Way of Treating Customers.

Then, post it on your website, print it on your literature and make every employee memorize it and live it. Now, if you’re having trouble getting this exercise started, try asking yourself this question:

“If everybody did exactly what I said, what would the world look like?”

That’s the crucial question for uncovering your Service Philosophy. And it’s the key to differentiating yourself among the eight million other people out there that do exactly what you do. Why do customers come back to YOU?

8. Soliciting without permission is trespassing. If business were a conversation, most people’s marketing would be the equivalent of punching customers in the face. Literally. That’s not just annoying, that’s violating. And I’m sure your customers would be happy to switch to a provider that treated them more respectfully.

Remember: Marketing without respectfulness is malpractice. Is your marketing is an interruptive, paper-wasting assault on your customers?

LET ME ASK YA THIS…
How will you carry your brand further into the marketplace?

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For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

10 Ways to Create an Aura that Makes You More Desirable without Wearing Pheromone Cologne

1. Attitude is the best asset. Especially in a down economy. My challenge to you is to approach recessions as opportunities to renew resourcefulness. By blaming the economy you evade responsibility and continue to NOT taking action. Instead, believe that greatness is near.

Believe that behind every problem there’s a question trying to ask itself. And next time someone asks you, “Do these pants make my RUT look big?” just reply with, “No, but your attitude does.” How will you exponentially increase the net value of your attitudinal asset?

2. Awareness is the great advancer. Achieving mastery in ANYTHING begins with the prerequisite plunge into awareness. And I bet you’ve been there before, too. You know, it’s that crucial moment when you jolt awake out of your sleepwalking and exclaim, “Holy crap! I can’t believe I never thought of that until just now…”

That’s awareness. Business, personal, spiritual, whatever. And the cool part is, once you arrive at that space, the architecture of your spirit is never the same again. The bell of awareness has been rung, the waves have been sent, and the vibrations will echo in your heart forever.

Now, that doesn’t mean you won’t experience an occasional relapse. But complete regression back into your old, oblivious self is near impossible. Awareness simply advances you too far. As the old PSA’s from Saturday morning GI JOE cartoons used to remind me, “Now you know – and knowing is half the battle.” What’s hidden from you that, if you were able to see, would set you free?

3. Contribution is the great commission. Remember when you used to go camping as a kid? What was the first rule your counselors taught you? Leave the campsite better than the way you found it. That’s contribution. And the same rule applies when you’re all grows up and all grows up. Except this time, the campsite is the world. And what you leave behind depends on how you answer the following questions:

a. What were you designed to cure?
b. What are you the World Undisputed Heavyweight Champion of?
c. What would disappoint the world if people heard you had stopped doing it?

Anyone can contribute. Clarify yours – and then find a creative way to serve through it. What have you been commissioned to contribute?

4. Complying without questioning is self-mutilation. Indoctrination causes numbness. Don’t give mass consciousness permission to think for you. Evolve out of that. Engage a different part of yourself. Invite whatever forces you to grow, rise from the ashes and surrender to the next phase of your own evolution. You’re a bigger instrument now. Are you living other people’s ideas about who you are?

5. Detection of inertia determines emancipation. Newton’s First Law of Motion defines inertia as “preserving in its present state,” or “an object in motion stays in motion.” Your challenge is to figure out what areas of your life are suffering from inertia, and what you can do to alter their trajectory. In order to do so, you have to run an Inertia Index. Spend a few minutes entertaining the following questions:

d. Where do you need to plant the seeds of movement?
e. How could you start your workday practicing your job?
f. How will you quantify the milestones of your progress?
g. How can you keep your momentum going without burning out or getting bored?
h. If you were to begin fully living your life, what is the first change you would make?
i. What one step could you take now to start moving forward to your ideal future?
j. What if, overnight, a miracle occurred, and you woke up tomorrow morning and the problem was solved – what would be the first thing you would notice?

Remember: Riding a bike downhill doesn’t mean you have strong legs. The sooner you learn where you need to peddle, the sooner you’ll be free to get where you need to go. How will inertia emancipate you?

6. Deficiency of self-esteem underprices value. Here’s one of the most powerful self-esteem building exercises you will ever practice. Put on your best suit. Go into the bathroom. Then stare at yourself in the mirror and quote your fee, over and over again, without flinching, for twenty minutes.

First you’ll feel silly. Then dumb. Then curious. Then confidant. Then excited. And then, ready to go sell something. And from that moment on, whenever fee-quoting time comes, you won’t skip a beat. Because you’re practiced it a thousand times. How much money are you losing because you don’t love yourself enough?

7. Displacement is the best sobriety. If you’re currently intoxicated – not from a substance, but from a situation – get out of town immediately. Even if it’s as simple as driving twenty minutes into the next county. Leave now. Dislocation creates clarification. I don’t know how and I don’t know why, but it does. So go. Call the office and tell them you’re not coming in today. I’m giving you the day off. Where could you go that would sober you up?

8. Experience without reflection is emptiness. As my mentor taught me, “We learn not from our experiences, but from intelligent reflection upon those experiences.” So, don’t just reflect on the experience – write down your reflections. Because if you don’t write it down, it never happened. What’s more, if you don’t capture it, you can’t recreate it. And if you don’t know where the rock created the ripple, you won’t know where to throw future rocks. What did you write today?

9. Happiness is the best dividend. Happiness isn’t your goal. Contribution is. Validation is. The interesting part is, when you focus your energy on accomplishing those two things first, happiness becomes an inevitable consequence. Not intentional, but incidental. And it tastes that much sweeter as a result. What will make you happy that has nothing to do with ego or image or status?

10. Inexperience is the great limit-squasher. When you don’t know the rules, you won’t know when you’ve broken them. That’s when you end up soaring past everyone else. Because their creativity is confined by self-imposed limitations disguised as “rules.”

You, on the other hand, embraced your inexperience and took the plunge clear-eyed and confidently. And you learned that ignorance isn’t just bliss – it’s bank. If you dreamed in terms of your unrealized potential and not your limitations, how would that change the dream?

LET ME ASK YA THIS…
How will you create an aura that makes you more desirable?

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* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

If they can’t come UP to you; how will they ever get BEHIND you?

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How to Make Yourself More Indispensable Than a Pair of Nose Plugs in a Hooters Bathroom

1. Insecurity is the great inhibitor. Insecurities are growth opportunities. “I don’t care how self-aware you get – there’s always more to learn,” says my coach Dixie Gillaspie. Once you get out of your own way, what else will be possible?

2. Mediocrity is the great deception. I hate to admit it, but sometimes mediocrity rises to the top. You can suck and still be rehired. You can be average and still be bought. Not very often, but frequently enough to annoy the hell out of you. Especially when your competitors are the ones whose mediocrity is taking the lead.

Being mediocre IS deceptive in that it makes you contemplate whether or not to lower yourself to that level. My suggestion is: Don’t be seduced by the comfort of average. Be ridiculously patient. Because mediocrity, while it may rise to the top initially, will eventually crumble underneath the weight of your awesomeness. Are you willing to forego normalcy?

3. Passion is the best alarm clock. I start work early. Very early. Between four and five. Every day. And I do this for several reasons. First, because successful people get up early. Second, because my best writing time is when the rest of the world is cold, dark and quiet. Finally, I get up early because my undousable passion and inexhaustible love for life and every moment that I’m awake prevents me from wasting time sleeping.

Now, sure, I still have those lazy Sundays after adventurous weeks when I’m totally spent and need to sleep in. Who doesn’t? The point is: When your passion fuels you, your alarm clock becomes irrelevant. You’ll be up, ready to rock, ready to take on the world. Awake without assistance. Ignited without dependence. What time did you get up today?

4. Passion without purpose is pointless. Otherwise your passion becomes nothing but blazing fire that burns you and everyone you touch. And nobody has that much aloe. Here’s the reality: The word “passion” comes from the Latin passio, which means, “to suffer.”

The questions you have to ask yourself are, “What are you willing to suffer for?” and, more importantly, “What would cause you suffering if you did NOT do it?” The answers to those questions represent the intersection of passion and purpose. Is your passion pointless?

5. Patience is the best shortcut. As long as you keep affirming to yourself, “It’s only a matter of time.” Because it is. Even when the jerks seem to be getting ahead. The cream will rise. As I learned from the book of Galatians, “Let us not be weary in well doing for in due season we will reap a harvest if we faint not.” It’s only a matter of time. It’s only a matter of time. How patient are you willing to be?

6. Persistence is the great separator. The last two seconds of most yoga postures are where 80% of the students give up. (Myself included.) Students figure that half-assing the end of asana won’t hurt anyone. Which is true – it doesn’t. The difference is, the remaining 20% don’t just stay in the posture – they push even harder. Because they know that the only way out is through. And that’s what separates veterans from masters. Which one are you?

7. Purpose is the best bread. Bread as in “Daily bread.” Bread as in, “All I need.” Bread as in, “That which provides sustenance for the day to come.” THAT kind of bread. Regardless of your spiritual practice, here’s my guarantee: When you eat a nice, crispy piece of purpose every day – possibly with grape jelly – you always receive the nourishment you require.

The challenge is tracking your bread down. And in order to do so, here are my suggestions: Cooperate completely with the choir of your heart. Follow your own inner dictates. Accept your divine curriculum. Go the whole hog. And as you do, don’t back down from who you are. Be shamelessly enthusiastic about your calling. You’ll never go hungry again. What did your soul eat for breakfast today?

8. Significance is the best success. Sure, you’re making bank – but do you matter? If not, maybe it’s time to reorchestrate your priorities. Because when you get down to it, mattering is what really matters. That’s all what humans want: To feel needed. Important. Useful.

In fact, the word “matter” comes from the Latin material, which means, “substance from which something is made.” So, the question is: What kind of substance do YOU provide to the world? That’s your mission.

As Counting Crows lead singer (and my hero) Adam Duritz once told Rolling Stone, “Happiness would be nice. Sadness would suck. But insignificance is the worth thing of all.” Why do you matter?

9. Stress is the best educator. The secret is to change your relationship with your discomfort. Recognize it. Rename it. Love it. Then, partner with and learn from it. Don’t be so severe with yourself. Your constant state of contraction will only help the stress grow stronger.

As the Tao De Ching reminds us, “Any over determined action produces its exact opposite.” In short: What you resist persists; but what you accept lessens. So, instead of trying to eradicate your stress – attend TO your stress. Turn toward its bid. Consider it a gift. A mini-education. You’ll be amazed at what you’ll learn from it. And the tuition is free, too. If you asked the five people closest to you if you were stressed out, what would they say?

10. Stupidity is the best mentor. Most people maintain a narrow definition of the word “mentor.” It derives from the Latin mentos, or, “intent, purpose and spirit.” So, mentorship isn’t about an individual, per se. It’s about openness to evolving yourself. It’s about viewing every aspect of life as an education and purification opportunity.

The cool part is, anyone (or any THING) can be your mentor. Like stupidity, for example. That’s my favorite mentor. Probably because it tends to be around a lot. Which reminds me of what Homer Simpson once complained: “Why do the things that only happen to stupid people always happen to me?”

Well, the difference is that I don’t complain about the stupid things I do – I give thanks for them. I document them. I write out the lessons I learned from them. And then I share them with other people so we can evolve together through our mutual stupidity. That’s MY mentor. Are you willing to look like a complete idiot on the road to immortality?

LET ME ASK YA THIS…
How indispensable are you?

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For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

How to Build a Rockstar Personal Brand without Breaking the Bank or Selling Your Soul to the Devil

There are no cover bands in the Rock and Roll Hall of Fame.

The same goes for business: The more imitatable you are, the less valuable you are.

That’s why imitators never make history – only originators do.

Your challenge is to honestly ask yourself if the personal brand you’re building is (truly) an amplification of your uniqueness … or just an echo of somebody else’s marketing.

Because if you don’t display your own creative originality, your brand will become (yet another) interchangeable mediocrity, fading into the multitude of sameness.

Like a needle in a stack of needles.

Fortunately, it doesn’t take a lot of money to build a rockstar brand…

Don’t be fooled by headlines like, “Coca-Cola spends ten million dollars on a thirty-second Superbowl spot!” or “Macy’s takes out front page ad for $50,000!”

Branding doesn’t take money – it takes imagination. Just because a brand doesn’t take millions to create doesn’t mean THAT brand can’t create millions.

AS LONG AS YOU REMEMBER: Your personal brand is the price of admission. It’s no longer a novelty – it’s a necessity.

And I’m not talking about all that superficial, low-level advice you read from so-called “branding experts” about how to “dress for success.”

Branding isn’t clothing.

Branding is identity.
Branding is what you’re known for knowing.
Branding is the best, highest version of yourself – and how other people experience themselves in relation TO that self.

THAT’S branding.

And without it, you lose.

“Be branded or be stranded,” I like to remind my clients.

Are you willing to stick yourself out there and make your own music?

Good. Because most marketing just makes noise. For example:

Think of the most horrible sound imaginable.

Maybe it’s fingers on a chalkboard.
Maybe it’s a baby screaming in pain.
Maybe it’s someone choking on a piece of broccoli.
Maybe it’s turning over the ignition on your car when it’s already started.

Yecch! Makes your skin crawl, huh?

That’s the effect noise has on people.

Now, let’s try something else.

Think of the most beautiful music imaginable.

Maybe it’s a song from an opera.
Maybe it’s one of Mozart’s symphonies.
Maybe it’s an ambient mix of keyboards and organs.
Maybe it’s that first song you slow-danced to at your wedding.

Ahhhhhhhh. Puts your soul at ease, doesn’t it?

That’s the effect music has on people.

So, music versus noise. Which one does YOUR marketing make?

That’s precisely the problem. The majority of the marketing out there isn’t music – it noise. And customers are tired of it. Their ears are bleeding, they’re not your little targets anymore, and THEY are the ones who choose how much attention to give to you.

The question is two-fold: (1) Is your marketing making music or noise? And (2), If you ARE making music, is it YOUR music, or are you just playing a cover tune of somebody else’s?

REMEMBER: Be the O.G. or be R.I.P.

YES, you can always play someone else’s material, but it won’t sustain you. It won’t challenge you. It won’t expand you. And it certainly won’t guarantee you success.

YES, sometimes it’s just easier to play other people’s stuff. It’s quick, it’s safe and it’s guaranteed to garner applause.

But you know what? Receiving a nice round of inner applause feels a hell of a lot better.

If you truly want to build a rockstar brand without breaking the bank, you better make music and not noise; and you better be sure that music is your own.

LESSON LEARNED: Don’t march to the beat of a different drummer become the drummer yourself.

LET ME ASK YA THIS…
If your personal brand was a cereal, what would it be?

LET ME SUGGEST THIS…
For the list called, “26 Ways to OUT Brand the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
[email protected]

Who’s telling their friends about YOU?

Tune in to The Marketing Channel on NametagTV.com!

Watch video lessons on spreading the word!

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