Put away your red cape.
Forget about your alter ego.
And cancel the order on those purple spandex.

Being a hero isn’t what the comic books portray it as.

Here’s the reality:

To live heroically is to consistently commit to (and act from) the best, highest version of yourself – every day.

That’s the real superpower.

Today we’re going to another collection of ideas (read part one!) to help you become a hero to the people who matter:1. Be the example you want followed. There are four ways to influence people: Through your beliefs, through your words, through your actions and through your being.

Now, while all are effective, only the fourth is heroic. Primarily because it’s a form of embodiment, and embodiment is the highest, truest form of communication.

That’s why you can’t just set the example – you have to be the example. A walking translation. A living brochure.

That’s why Martin Luther King was such a hero to so many millions of people: He didn’t just have a dream – he was the dream. What do people think when they hear your life speak?

2. Clarify what support people can count on. The word “hero” comes from the Greek heroe, which means, “defender and protector.” Which doesn’t mean you have to punch out bad guys in back alleys.

But as a hero, it does require that you give people a continuous flow of support in the best way you can. Try these two questions I ask to clarify what kind of help people can count on:

*What’s the best way I can support you?
*How can I help you the most, right now?

Then, once people start to explain their needs, you can tailor your support accordingly. For example:

“Alright, David. Sounds like you need a night out with a friend who will listen. I’m slammed Monday and Tuesday, but you can count on me for either Wednesday or Friday. What works?”

Remember: Clarity evaporates fear. Stay with people. Even when they desert themselves. Are you using a clear, sharp and committed voice to be heard by the people who matter?

3. Courageously break stupid rules. Especially the ones that nobody had the right to create or enforce in the first place. In so do doing, three things happen.

First, you remind people that most rules aren’t really rules – they’re devices deployed to control you. To keep you average. To preserve the status quo.

Secondly, the willingness to break stupid rules demonstrates the willingness to think for yourself. And in a world where most people delegate the task of thinking to the mediocre masses, doing so is an act of heroism it itself.

Finally, being a rule breaker pulls people out of their petty preoccupations. It helps them overcome physical and psychological barriers that once stood between them and their goals.

Ultimately, it makes them look in the rear-view mirror of their life and think, “Really? That’s it? That’s what I’ve been scared of this whole time? Psht!” What stupid rules badly need to be broken?

4. Advertise your absence of hesitation. With the proliferation of steroid abuse, unsportsmanlike behavior and other character deficiencies, it’s nice to know that (some) athletes are still truly heroic.

Take Albert Polios, for example – my hometown hero. His legacy comes not from his bat, but from his battle.

The Pujols Family Foundation is a non-profit organization is dedicated to the love, care and development of people with Down Syndrome and their families; as well as the provision of medical and dental care to poor citizens of the Dominican Republic, Albert’s home country.

The best part: Albert never hesitates. On or off the field. And from his shining example, each of us could learn a few lessons. First: Heroes don’t hesitate to be pinch hitters. Whom could you go to bat for this week?

Second: Heroes don’t hesitate to be the sacrifice that would count. Are you prepared to give up something for what you know is right?

Third: Heroes don’t hesitate to play the hardest position. When your team needs a catcher during the hottest day of the year, will you step up to the plate?

Remember: He who hesitates isn’t just lost – he’s cost. What icy river do you need to suck it up and jump into?

5. Give voice to concerns that count. I recently listened to a fascinating NPR interview with actor Louis Gossett, Jr. The reporter said:

“One of the things that’s interesting about you is that you have an experience and then you often convert it into activism. Like when you were diagnosed with prostate cancer you then started talking about prostate cancer and telling people to get tested. Is that part of your own spiritual journey?”

In response, Gossett explained, “I think we all have to. It comes from the old days almost before integration. ‘Each one, teach one,’ I like to say. Because we’re on this planet not for what we can get but what we can give. And if I learn something successfully, I want to pass it on.”

What about you? I wonder experiences (that gnawed your heart away) you could use to help give voice to concerns that count. What are you turning your problems into?

6. Give yourself away. My definition of the word “hero” was forever changed when I read David Dunn’s 1943 classic Try Giving Yourself Away. To me, it was one of those books you didn’t even need to read because the title was so good.

Of course, I still read it. And loved it. Especially passages like this:

“If you start to give of yourself, be it ever so simple a fashion, the world will observe your spirit and show you many needs that you can supply. There are a hundred ways of giving away little margins of time you will never miss, which could be riches to someone.”

If that’s not a description of a hero, I don’t know what is. Lesson learned: Heroism is the ancestor of generosity. What’s your game plan for giving yourself away to the people who matter?

REMEMBER: The world will always need heroes.

From customers to employees, from children to family members and from readers to listeners, I challenge you to commit to being somebody’s hero today.

Who knows? Maybe you won’t even need those purple spandex after all.

LET ME ASK YA THIS…
To whom are you a hero?

LET ME SUGGEST THIS…
For the list called, “22 Unexpected Ways to Help People,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

The world’s FIRST two-in-one, flip-flop book!

Buy Scott’s comprehensive marketing guidebook on Amazon.com and learn how to GET noticed, GET remembered and GET business!

Put away your red cape.
Forget about your alter ego.
And cancel the order on those purple spandex.

Being a hero isn’t what the comic books portray it as.

Here’s the reality:

To live heroically is to consistently commit to (and act from) the best, highest version of yourself – every day.

That’s the real superpower.

Today we’re going to explore part one of a collection of ideas (read part two!) to help you become a hero to the people who matter:1. Decide to matter. In his book, Coaching the Artist Within, Eric Maisel spends a sizable chunk of time talking about passionately making meaning.

“There is no meaning until you make it,” he says. “Don’t sit around waiting for the universe, some guru or some book to shape your personal path. Proclaim your intention to live meaningfully and authentically.”

Lesson learned: Mattering is a decision. Otherwise you end up a desperate revolutionary without a cause, exhausted by endless effort that doesn’t count. Not very heroic.

Remember: When each pulse is filled with significance, you’re always seen as a hero. Even if only in your own eyes. Have you decided to matter yet?

2. Be a mirror. Being a hero doesn’t mean you have to do something great. Being a hero means you have to be the mirror that reflects (and infects) people with their own ability to do something great.

That’s the big misconception: Heroes are less concerned with being successful and more focused on who is successful because of them. After all, it’s not who you know – it’s whose life is noticeably better because they know you.

One strategy is to ask people Territory Questions. According to Steven Pressfield’s The War of Art, your territory is the place, arena or activity where the sustenance comes from the act itself – not from the impression it makes on others. And if you ask people questions like:

“If you were feeling really anxious, what would you do?”
“If you were the last person on earth, what would you still do everyday?”

…you gain a greater understanding of where their territory is. Then, you reflect it back to them. Because normally, they’d be too close to themselves to see it.

Do that, and people will thank you forever. How do you inspire others of a vision of what they can contribute?

3. Become a walking permission slip. People want someone who makes it okay for them. Okay to do what they think is silly. Okay to be their true self when the alternative is more popular. And okay to risk feeling an emotion that exposes their weaknesses.

This reminds me of a presentation I gave in Charlotte a few years back. After the program, a woman came up and hugged me. In tears. For twelve seconds.

This has happened maybe five times in my career. But if you can believe it, what she thanked me for wasn’t the content of the speech, but the fact that I was wearing jeans and sandals during the speech. (Pretty standard for my style.)

Anyway, Susan told me that she’d been wrestling with the option of dressing in a more casual, relaxed and unique fashion to work, but didn’t have the courage to make the switch. But apparently, after seeing my presentation, Susan felt as if I’d given her permission to do so.

Lesson learned: When you begin to live your authentic life, you give people subtle permission that it’s okay for them to do the same. You don’t need to wear sandals – you just need to express yourself freely and fully. How are you validating people?

4. Give your voice widening access. As we’ve already learned, being a heroic isn’t all about you. However, if you want to champion ideas, challenge hearts and change minds, you’ve got to step into (some of) the spotlight. Otherwise you’re just winking in the dark.

The secret is to build a unique platform for reaching the people who matter. And keep in mind; the word “platform” is traditionally used to describe the bridge between writers and readers. Not anymore. In my experience, platform is nothing but your entire engine of visibility. Online or offline.

And whether you want to be a hero to your customers and employees, to your children and friends, or to your readers and listeners, visibility is absolutely essential. Your voice must to be accessible to them.

From daily blogs to weekly family dinners to monthly staff meetings to quarterly vacations, your challenge is to build your platform based on the way your people prefer to be reached. Only then will you be able to infect them with a vision of what they can do. How are you making people aware of your voice?

5. Make others look like heroes. Every time I give a speech, I have two primary responsibilities: First, to be amazing; and second, to make the person who booked me look like a hero.

Because in the back of my mind, I know what she’s thinking in the back of her mind: Will this guy deliver? That’s what happens any time someone hires, books, engages or commissions you – they put their ass on the line. And if you suck, they look stupid; and if they look stupid, they look for a new job.

For that reason, you have to establish expectational clarity. You have to telegraph your reliability. And you have to deliver a series of small promises consistently.

The only caveat is, they have to be the right promises. You get no brownie points for delivering what the customer doesn’t ask for or doesn’t need. Focus on that, and you’ll make heroes out of the people who matter. Who have you made your cohort in heroic crime?

REMEMBER: The world will always need heroes.

From customers to employees, from children to family members and from readers to listeners, I challenge you to commit to being somebody’s hero today.

Who knows? Maybe you won’t even need those purple spandex after all.

LET ME ASK YA THIS…
To whom are you a hero?

LET ME SUGGEST THIS…
For the list called, “22 Unexpected Ways to Help People,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
[email protected]

The world’s FIRST two-in-one, flip-flop book!

Buy Scott’s comprehensive marketing guidebook on Amazon.com and learn how to GET noticed, GET remembered and GET business!