Hear The Nametag Guy on the Marketing Monday Podcast!

Just finished an interview with my new friend, Dean Jackson, from Marketing Monday.

We had great discussion about one of my favorite topics, PERMISSION.

In sales.
In marketing.
In conversation.

You can read the transcript or download the MP3!

Enjoy!

LET ME ASK YA THIS…
What’s your best Marketing Monday tip?

LET ME SUGGEST THIS…
Post it here!

* * * *
Scott Ginsberg
That Guy with the Nametag


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Hear The Nametag Guy on Duct Tape Marketing!

My new hommie, John Jantsch, is a veteran marketing coach, award winning blogger and the author of Duct Tape Marketing.

His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as “Best Small Business Marketing Blog” in 2004, 2005 and 2006.

(Gosh. Get some credentials, would ya?)

Just kidding John!

Anyway, we had a chance to catch up on the phone for his regular podcast.

Our discussion covered branding, marketing, and of course, tattoos.

Listen here!

LET ME ASK YA THIS…
What’s your #1 small biz branding secret?

LET ME SUGGEST THIS…
Share it here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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Listen to Scott’s podcast interview with Jim Canterucci!

GREAT NEWS!

I just finished recording a four-part podcast about personal brilliance with my buckeye bud Jim Canterucci.

The first episode, “Up Close and Practical, Part 1” is available here!

Over the next month, Jim will be releasing all four episodes. Each podcast addresses a specific attribute of personal brilliance. Here’s a schedule/outline of what we’re going to cover:

Episode 1: Awareness – May 6
*How a simple idea can become a business.
*Scott’s three components of success and how it relates to relationships
*How to be the world’s expert on yourself and your goals.
*How the “daily appointment with myself” makes an impact
*Consciousness of environment – How to break the silence pattern of those we meet.
*The tip for living in our fast-paced A.D.D society
*Visual habits and how they relate to solving the problem at hand
*What’s in your wallet? Not what you think.
*How to reach a deeper level of connection.
*What is the Law of Approachability?
*CPI – Common Points of Interest explained

Episode 2: Curiosity – May 13
*Scott’s foundational “What If?”
*The three types of questioning patterns that lead to innovation.
*The 20-minute rule of creativity.
*The best question to break a pattern and understand the framework of the scenario.
*How to maintain congruency between your philosophies and your actions.
*How to break the small talk barrier – 3 important questions.
*How “writing it down” solidifies your learning.

Episode 3: Focus – May 20
*What filtering means to focus.
*Why a board of directors is important for everyone.
*Some keys to thinking like a CEO.
*Perspective – become the ‘go to’ person.
*Focus and branding.
*How focus can identify the gap that is open for innovation.
*Scott’s favorite branding resource.
*How to break through in a crowded marketplace.
*Being ‘that guy’ as an approach. What it means to be the go to person. Two important questions.
*Do you own a word?
*How to get them to come to you.
*How to create and use a visualization wall.

Episode 4: Initiative – May 28
*How one blog post led to 33 new clients and over $100k in revenue.
*The paradox of inspiration.
*“Plucking” to create value.
*The story of Weston – an action hero.

LET ME ASK YA THIS…
What makes someone brilliant?

LET ME SUGGEST THIS…
Share your characteristics here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Download Scott’s new book!
Right here, right now, for FREE, no strings.

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Hear Scott on Tim “Gonzo” Gordon’s Podcast!

I had a chance to catch up with Oregonian Tim “Gonzo” Gordon this week.

We chatted about nametags, speaking, writing books, mentors, and the “weirdness” of the Rose City.

NOTE: I’ve been slacking on the podcasts lately, so it’s nice to finally post another audio clip. Enjoy!

Gonzo Podcast #54

LET ME ASK YA THIS…
Do you think there varying types of “weird people” out there?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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HELLO, my name is Podcast, Episode 11: Marketing Monger

My friend Eric Mattson, aka The Marketing Monger, is doing something very cool.

He’s smack-dab in the middle of conducting 1,000 podcasted interviews of marketers, innovators, entrepreneurs and other interesting people. I had the pleasure of helping out with his latest. Check it out:

HELLO, my name is Podcast, Episode 11: Marketing Monger

LET ME ASK YA THIS…
What the heck is a monger?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag

Are you That Guy?
Find out in Scott’s latest book at www.hellomynameisscott.com

HELLO, my name is Podcast – Episode 10: Are Marketing & Dating the Same Thing?

One of the first principles I teach in my books and speeches is that approachability is a two-way street. The word comes from the Latin verb apropriare, or “to come nearer to.” This means that in addition to being proactive in approaching customers, prospects and friends; you also must position yourself, your company, your ideas, your value and your services in a way that magnetizes them to YOU.

A few years ago I was explaining this theory to one of my clients. She interrupted and asked, “Scott, I’ve been wondering this for a few months now: does wearing a nametag 24-7 ever help you get dates?”

Ha! If I had a nickel for every time someone asked me that.

But while I explained to Pam that my nametag was a signal for friendship – not a pick-up tool – something dawned on me.

Marketing and dating are the exact same thing.

Listen to (or download) my latest podcast to find out why! Or, if you’re not in the listening mood, read the article here.

LET ME ASK YA THIS…

In what ways are marketing and dating the same?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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