What Smart Mentors Do

I don’t have one mentor, I have a galaxy of mentors.

family members, coaches, advisers, guides, therapists, professors and industry
veterans – who saw something in me that somebody once saw in them – generously took
me under their wing, and shaped me into the person I am today.

this is rare. I just assumed everybody had mentors. But when I started asking people
who their mentors were, they looked at me like I was crazy.

that reason, I made the decision to live my life as a thank you in perpetuity
to the voices that shaped me. I began offering myself, for free, as a mentor to
people who asked for help. After all, the best way to pay the world back is by
paying it forward.

I created a paid program called Rent Scott’s Brain. It started as a clever
boundary setting tool for people who didn’t execute or respect my time, but
slowly morphed into a key revenue stream and critical component of my
enterprise. Now, it’s grown into a unique mentoring experience that extends the
same inheritance I once received from my galaxy to the people who need it most.

And sometimes
my mentoring happens in person, sometimes over the phone, sometimes via email or
sometimes through another digital channel. But whatever medium I use with my
clients, the method is the always same. It’s the process my mentors took with
me, and it’s the process I take with my mentees.

And the
best part is, it works. See the results executed by a few of my clients, William,
Chrissy and Harlan.

Having been on both sides of the mentoring relationship for the past fifteen
years, it’s not something you memorize, it’s something you personify. It’s not
something you learn in a textbook, it’s something you practice in daily life. 

Here’s what I tell my clients:

bring me your brand, business, challenges, concerns, content, dilemmas, ideas,
intuitions, questions, roadblocks, situations, stuck points, uncertainties and
what ifs.

I’ll offer my access, advice, attitude, counsel, creativity, ears, energy,
enthusiasm, examples, experiences, feedback, honesty, hope, humor, insight,
knowledge life lessons, mistakes, models, observations, opinions, passion,
perspective, philosophy, presence, processes, questions, recommendations,
reflections, reservoir, resources, selfhood, silliness, sounding board,
stillness, stories, strength, thought process, time, truth, verbal mirror and

In a
space of acceptance, affirmation, candor, compassion, confidence,
confidentiality, creativity, depth, enthusiasm, flexibility, fun, fundamental
affirmation, gentle elbowing, honesty, humility, imperfection, intimacy, laser
focus, learning, mutual respect, openness, patience, personal growth,
playfulness, professionalism, relaxation, reasonable response time, responsive
spirit, safety, spontaneity, transparency, trust and understanding.

any agenda pushing, bullshit, cloning, excuses, fixing, have-tos, formulas,
judgment, musts, need-tos, prescriptions, scripts, shoulds or superimposing
myself onto you.

And you
will be accelerated, challenged, clarified, disturbed, energized, enlarged,
expanded, heard, infected, inspired, invigorated, met where you are, more
aware, motivated, nourished, pushed, questioned, refueled, reminded, renewed,
stirred, strengthened, stretched, unblocked, uncomfortable and unleashed.

But I’m
not your twelve-step sponsor, twenty-four hour hotline, accountability partner,
babysitter, boss, codependent, doormat, easy button, editor, final authority,
hand-holder, parent, pastor, permanent leaning post, physician, problem-solver,
rabbi, secretary, soul mate, spouse or therapist.

So when
we’re together, I will place ideas at your feet for your consideration and I
will not lead you beyond where I’m living or have lived. I will be responsible to
you, not responsible for you, and the onus is on you to be responsible to the
wisdom provided. We will share the relationship, but you own the results. I
will plant seeds and enableyou to figure it out on your own, over
time. And if you
don’t act, you don’t grow. If you don’t ask, you don’t get. You drive the
deliverables. You fully commit to this process. You reach out to me when you
have a need.

And as
a result, you will have productive dialogues with yourself. You will achieve my
level of success without being my clone. You will propel your own momentum by
mastering dependence avoidance, without being an island. You will build a kit
for kicking your own ass. You will customize litmus tests and opportunity filters
for give yourself permission. And you will never be alone in this journey.

my process. That’s how I mentor.

not easy, it’s not cheap and it’s not for everybody.

But if
you find that process value valuable, if you would like to pursue a
professional mentoring relationship, I would be delighted to be that person.

brain will be standing by.


What have you declined this week?


For the list called, “21 Things I Learned While Spying on Myself,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting


Do you need an expert who tells you what to do, or a mentor who lets you tell yourself what to do?

“After investing in your mentoring program, I’ve become centered on
who I am and what I have to offer. Now, I am attracting clients I want
to work with. Life is great and I just wanted to thank you from the
bottom of my heart.” —-Melanie Jatsek, Diet Busters

Rent Scott’s Brain today for 2 hours, 30 days or 3 months!

We Have to Say Thanks Before We Say Goodbye

Saying goodbye is always sad.

Then again, it’s not as sad as having nobody to say goodbye to.

And so, during times of transition, we have to give thanks before we say goodbye. Because if we were lucky enough to have amazing people in our lives, they deserve to have their names put up in lights before we move on to the next chapter.

To those who believed in us when we didn’t believe in ourselves, we say thanks. For me, that would be people like Dixie Gillaspie, Rodney Mueller and Harlan Hodge.

To those who helped us become the people we were meant to be, we say thanks. For me, that would be Jeremy Nulik, Adam Kreitman, Steve Hughes, William Jenkins, and Arthur Scharff. To those who were unfair with their love when we didn’t deserve it, we say thanks. For me, that would be Scott Sandler, Lisa Klempert, Shep Hyken and David Kugman.

To those who unlocked doors that we didn’t even know there was a key for, we say thanks. For me, that would be Matthew Homann, Ria Sharon and Derek Weber.

Thank you, thank you, thank you.

I love you all, minus zero, forever.

Truth is, this isn’t really a goodbye.

More like, see you before you know it.

Who do you need to thank today?

For the list called, “15 Ownership Phrases That Payses,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting

Never the same speech twice.

Now booking for 2012!

Watch The Nametag Guy in action here!

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