There are a thousand ways to kill a startup.
Bad locations, unprofitable niches, sloppy execution,
unremarkable products, inflexible owners, poor hiring decisions, bad timing, broken
business models, the passion paradox, lack of financing, lack of market
traction, premature scaling, poor investor management, fights between founders,
uncontrollable growth, just to name a few.
No wonder half of them die before their fifth birthday.
But we can’t overlook the silent killer. The granddaddy of
them all. The one issue that, if addressed in the beginning stages of building,
might actually wipe out a lot of the other causes of death.
Knowing who you are.
When you know who you are, every moment isn’t a moral
challenge, it’s just a checklist. Decisions are easier, postures are sturdier, interactions
are warmer, relationships are healthier, risks are smarter, transitions are
smoother, failures are faster and commitments are stronger.
In short, your mission becomes more than a statement.
Two years ago, I started helping companies solve that
Through my strategic planning crusade – not just a process,
but a crusade – we take a company and figure out who they are, what they change
and why they matter. We uncover internal legends that reflect their brand’s
human purpose. And we hang limited edition art pieces as the social artifacts
from that process to remind people of that purpose, every day.
Now, the company brings their values to the forefront. Now,
their philosophy oozes with personality and emotion. Now, they can’t forget who
It’s not a nametag – it’s a brandtag.
It’s the future of human marketing, company culture and
And considering the fact that fourteen hundred startups have
already launched since I started writing this blog post, I’m beginning to wonder
what would be different in the world if more companies knew who they were.
LET ME ASK YA THIS…
How will you make your mission more than a statement?
LET ME SUGGEST THIS…
For the list called, “38 Ways to Make Customers Gasp,” send an email to me, and you win the list for free!
* * * *
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
HELLO, my name is Host!
you know you could hire Scott as your emcee, mobile host, roving
reporter or on camera talent for your organization’s next event?
Watch sample footage of his hosting work here!