It shouldn’t be this easy to look this good.

But that’s the state of our
society.

Thanks to online anonymity, civility is gone. And since
nobody expects manners, sometimes all we have to do is act polite and courteous
with people.

Thanks to reality television, talent is gone. And since
nobody expects ability, sometimes all we have to do is be really good for
people.

Thanks to social tagging, privacy is gone. And since nobody
expects discretion, sometimes all we have to do is keep our mouths shut for
people.

Thanks to infinite choice, commitment is gone. And since
nobody expects persistence, sometimes all we have to do is finish what we
started with people.

Thanks to entitlement, work ethic is gone. And since nobody
expects effort, sometimes all we have to do is work our asses off for people.

Thanks to velocity, mindfulness is gone. And since nobody
expects focus, sometimes all we have to do is be present for people.

Thanks to corporate bloating, professional humanity is gone.
And since nobody expects soulful individual attention, sometimes all we have to
do is personally respond people.

Thanks to digital platforms, pure communication is gone. And
since nobody expects approachability, sometimes all we have to do is show up in
person.

Thanks to legalities, common sense is gone. And since nobody
expects radical honesty, sometimes all we have to do is be candid with people.

Thanks to belief, rational thinking is gone. And since
nobody expects critical thinking, sometimes all we have to do is pose questions
to people.

Thanks to search engines, wondering is gone. And since
nobody expects answers, sometimes all we have to do is be vessels of knowledge
for people.

That’s how we convert rare into remarkable.
By figuring out the behaviors, acts, interactions and moments that are things
of the past, and then position ourselves as the only ones who actually deliver
that.

People will notice.

Because the stuff nobody does is
the stuff everybody loves.

LET ME ASK YA THIS…

What have you declined this week?

LET ME SUGGEST THIS…

For the list called, “8 Ways to Out Question Your Competitors,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

[email protected]

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2012-2013.

Watch clips of The Nametag Guy in action here!