5 Fundamentals to Building a Business You Can be Proud of

1. Hissing is the echo of awesomeness. Accept the fact that approximately ten percent of the people you encounter in life will not like you. Get over it. Screw the ten and stick with the ninety. Pick a side, put a stake in the ground and polarize people purposely.

And remember that if everyone loves you, you’re doing something wrong. Besides, you’re nobody until somebody hates you. At least that’s what my parole officer tells me. How much hatemail have you received this week?

2. Inertia is the slaughterhouse of success. Jon Kabat-Zin’s book Wherever You Go, There You Are, explains this beautifully:

“If you can make some time early in the day for BEING, with no agenda, it can change the quality in the rest of your day. By affirming first what is primary in your own being, you get a mindful jump on the whole day and wind up more capable of sensing, appreciating and responding to the bloom of each moment.”

Beware of inertia. How can you arrange your day so you become unstoppable?

3. Inexperience is the machete of fear. Why are children more creative than adults? Because their sense of curiosity and innocence hasn’t (yet) been suffocated by wet blanket of adulthood. Lesson learned: Innocence and ignorance overcome fear and lead to curiosity, creativity and knowledge. Your challenge is to temporary suspend your adult habit of self-criticism and do it anyway.

The first step is to write the following five words on a sticky note: “Yeah, but I can’t just…” Remember: As Jeff Bridges said in the movie Tron, “You keep doing what it looks like you’re supposed to be doing – not matter how crazy it sounds.” Are you willing to look stupid on the road to immortality?

4. Mistake is the mentor of man. First of all, they’re not mistakes – they’re lessons. Catalysts. So, practice attending to your errors with a mindset of personal growth, life-long learning and never-ending improvement. By approaching failure with this attitude, disappointment will slowly dissipate.

Secondly, listen to the way you speak to yourself when you make mistakes. Instead of berating yourself, try asking questions like: Is this a new mistake or repeat mistake? Why did the universe want me to make this mistake? How many different ways can I embrace, incorporate and ingeniously leverage this mistake in my life? And what would I have to learn about this mistake to make it no longer a mistake?

Remember: Failure IS an option – not learning from that failure isn’t. How are you exponentially growing from your screw-ups?

5. Suffering is the sandpaper of life. “If you could do it all over again, what would you do differently?” I get that question a lot – especially during media interviews and after speeches. And my answer is always the same: Nothing. I would do everything exactly the same way.

Here’s why: I am eternally and unregretfully grateful for everything that’s ever happened to me – good AND bad. Especially the bad. After all: From great suffering comes from great awakening. And the person I’ve become is the summation of all that stuff. It made me who I am. And I love who I am.

Think about it: Consider the three most powerful lessons you’ve ever learned in your life. EVER. Odds are, at least two of the three stemmed from some form of pain, didn’t they? And that’s a beautiful thing. That’s how we learn and grow. So, your mission is to put all the bad stuff to good use. To use suffering – even if it’s minor – as sandpaper. To smooth out the edges of your life like a pinewood derby car, cruising to the finish. What made you into you?

Are you building a business you can be proud of?

For the list called, “40 Questions Every Unemployed Professional Needs to Ask,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

How to Exponentially Increase Your ROE: Return on Experience

“We learn not from our experiences, but from intelligent reflection upon those experiences.”

My mentor, William Jenkins, taught me that lesson when I was 17 years old.

Little did I know that his wise words contained the #1 secret to becoming a successful Thought Leader.

Develop a system for exponentially increasing ROE, or Return on Experience.

Today we’re going to explore a collection of practices I’ve personally been using for the past twelve years:

1. Allow no experience to be meaningless in your sight. Everything that happens in your life affords SOME value. But only if you enhance your ability to be influenced in the moment.

This requires open mindedness, mental flexibility and the willingness to be mentored by everyone and everything you experience. Read The Mentor’s Spirit for the (life-changing) philosophy behind this practice. What do you see when you see people?

2. Be not wrapped up in the injustice of the situation. “Save the drama for your mama,” as my yoga instructor likes to say. That means not wasting any energy whining about your current experience. Instead, redirecting any frustration you have into learning from that experience.

That also means coping calmly with your inconveniences. Practicing undeniable objectivity – learning to unglue your heart from the problem. Do you have the capacity to respond flexibly to what the world hurls at you?

3. Become conscious of your own development. “You can only know what you’re really doing by making the process conscious,” says leadership professor Warren Bennis. So, here’s the secret: Learn to spy on yourself. During or directly after an experience, practice detaching, disassociating and sort of “getting out of yourself” for a while.

Look inward at your own behavior. Gently poke your inner landscape with an inquiry or two about what’s going on in the moment. Try questions like: “In what ways am I reacting, instead of responding?” “What are the consequences of the choice I’m making?” and “What am I resisting?” How conscious are you experiences?

4. Create a constant source of learning for yourself. This will assure you maintain relevancy, credibility and relatability. Personally, I read five books a week, write for four to seven hours a day, practice listening daily, travel several times a month, and of course, wear a nametag twenty-four-seven.

That’s MY system for constant learning. Your challenge is to build a unique education plan around your passions and preferences. Remember: If you’re not current, you’re not credible. What have you learned TODAY?

5. Design a system for drawing wisdom from every experience. It all depends on how you talk to yourself during your experiences. I suggest asking questions like:

*What lessons could I learn from what JUST happened to me?
*How does this fit into my theory of the universe?
*What generic attributes of what just happened to me can be extracted and practically applied to anybody?

Create your list of questions today. Start asking them tomorrow. Wisdom will have no choice but to show up. What’s your learning cycle?

6. Don’t grip the bat too tight. Don’t swallow anything uncritically. You might miss openings the world is trying to give you. Instead, allow your experiences to profoundly penetrate you. Freeze situations in your mind. Register the moments. Let the pearls sink.

And please, put away that goddamn camera. Just try experiencing and remembering things for change. I guarantee your learning will double. Are you experiencing the world with your head, your heart or your iPhone?

7. Failure IS an option – not learning from that failure isn’t. Failure becomes success the moment you learn from it. Likewise, failure remains failure the moment you choose NOT to extract value from it. Your challenge is to unglue your heart from failed moments and start asking:

“What lesson am I supposed to be learning from this screw up?”

P.S. Make sure to take charge of your own learning and write that lesson down. Because if you don’t write it down, it never happened. Are you willing to endure the failure that growth requires?

REMEMBER: You are the sum of all your experiences.

Ultimately, the more experiences you have – and the more you learn from them – the more ROE you will build.

What’s your Return on Experience?

For the list called, “7 Ways to Out EXPERIENCE the Competition,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Who’s quoting YOU?

Check out Scott’s Online Quotation Database for a bite-sized education on branding success!


A Checklist for Making Today Famous

This one goes out to my friends at Famous Footwear.

Their AWESOME tagline inspired me to write this piece…

Let actions talk.
Your execution will become the hallmark of eminence.
And people will follow you.
What have you DONE today?

Let content accumulate.
Your intellectual assets will build wealth.
And expertise will grow around you.
What have you PUBLISHED today?

Let everything mentor you.
Your learning curve will vanish.
And experiences will sculpt you.
What have you SPONGED today?

Let genius catch you.
Your life will make room for it to enter.
And you will taste the transformation in you.
What have you ATTRACTED today?

Let ideas sneak up on you.
Your creative fire will become undousable.
And monetizing your brain will become a no brainer.
What have you BRAINSTORMED today?

Let mystery enter.
Your vulnerability will invite greatness.
And life’s surprises will transform you.
What have you WELCOMED today?

Let inferiority evaporate.
Your confidence will surface rapidly.
And people will listen to you.
What have you AFFIRMED today?

Let knowledge lead to action.
Your engine of credibility will chug-a-lug.
And people will believe you.
What have you READ today?

Let life make you happen.
Your struggle to DO will be replaced by your desire to BE.
And the world will say yes to you.
What have you ALLOWED today?

Let life plan.
Your job will become walking the path it chooses for you.
And listening to where it wants to take you.
What have you LISTENED TO today?

Let purpose prioritize.
Your decisions will become a thousand times easier to make.
And your family will thank you.
What have you ALIGNED today?

Let people into your universe.
Your life’s landscape will inspire the evolution of theirs.
And their lives will be inspired by you.
What have you INVITED today?

Let preparation talk.
Your performance will become the living brochure of your unique value.
And the world will applaud you.
What have you PRESENTED today?

Let problems face you.
Your grit will convert them into openings through which love can enter.
And they’ll stop pestering you.
What have you CHALLENGED today?

Let the best have a real chance at you.
Your receptivity will invite historic beginnings.
And you won’t just make money – you’ll make history.
What have you INVOKED today?

Let your body choose for you.
Your ego will take a back seat to unshakable truth.
And your mind will listen to you.
What have you FELT today?

Let yourself burn.
Your fire will ignite all who experience you.
And the architecture of their hearts will be changed forever.
What have you IGNITED today?

Let yourself play.
Your lightness will incite greatness.
And people won’t help but be attracted to you.
What have you FINGER PAINTED today?

How will you make today famous?

For the list called, “40 Questions Every Unemployed Professional Needs to Ask,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Download a free copy of The Nametag Guy’s (unofficial) 9th book!

HELLO, my name is Scott’s…
“Live your name.”

38 Ways to to Make TODAY the Best Day of Your Life

How you spend your day – literally, hour by hour – will determine how much money you make, how happy you are, how healthy you are and how successful you become.

Period. Amen. Q.E.D.

Here are 38 ways to make TODAY the best day of your life:

1. Today, accomplish three highly valuable activities.

2. Today, achieve small victories.

3. Today, add value to yourself.

4. Today, approach everything you do as practice.

5. Today, ask dangerous questions.

6. Today, ask for help.

7. Today, ask for the sale.

8. Today, be thankful for it all.

9. Today, break a few rules.

10. Today, count the lies you told yourself.

11. Today, deliberately add value to your business.

12. Today, demonstrate a value that is near and dear to your heart.

13. Today, enhance your celebrity status.

14. Today, facilitate self-discovery and reflection.

15. Today, fail at something.

16. Today, gather creative fruit.

17. Today, give yourself away.

18. Today, give yourself permission.

19. Today, go quietly inside yourself.

20. Today, ignore the would-be deflectors of your one true dream.

21. Today, increase your freedom tomorrow.

22. Today, make sure some part of you gets stronger.

23. Today, make sure some part of your life gets better.

24. Today, make the effort today to become the person you want to be.

25. Today, make the tasks on your agenda worthy of your life.

26. Today, make your non-billable time worthwhile.

27. Today, move a little closer to your goals.

28. Today, personally amputate the people who don’t believe in you.

29. Today, put your ear to the ground and listen for things that are coming.

30. Today, risk turning some people off.

31. Today, rock your own socks off by constantly impress yourself.

32. Today, solidify your boundaries by saying no to the wrong things.

33. Today, solidify your boundaries by saying yes to the right things.

34. Today, trust that the best thing that could have happened, happened.

35. Today, validate your existence.

36. Today, walk your truth in a world of (mostly) fiction.

37. Today, work on your legacy.

38. Today, write something.

Pick one. Or three. Or make up your own list.

It doesn’t matter how many you do.

All that matters is that you do them TODAY.


How will you make today best day of your life?

For the list called, “40 Questions Every Unemployed Professional Needs to Ask,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

20 Keys to Crafting a Career You Can Be Proud Of

1. Action isn’t just eloquence, it’s credibility. And it’s rare. So if you make it your practice to actually execute your ideas quickly, you’ll be ahead of 90% of the world. What have you taken action on today?

2. Be careful not to set too low a price point for your own value. It’s hard to raise it back up. Are you charging enough?

3. Be fierce and original in your work. Stealing other people’s ideas is easy. Doing your own thing is a challenge. Which road will you take?

4. Be gentle and non-critical of yourself. When you mess up, don’t say, “I suck!” Try saying, “Next time!” or “Until now, I used to suck…” or “Starting today, I’m getting better at…” Do you listen to the way you talk to yourself?

5. Be honest with yourself about what really matters to and motivates you. Otherwise everything you do will have an undercurrent of slight suckiness. What are your non-negotiables?

6. Be in the presence of advanced souls more frequently. And when you are, listen. Take notes. Ask questions. Watch them BE. Best learning in the world. Whom are you allowing to mentor you?

7. Be just as much of a rockstar off stage. That way people won’t have to guess which version of you they’re dealing with. How deep is the gap between your onstage performance and your backstage reality?

8. Be the answer. “Solve problems that are real, expensive, urgent and pervasive,” says my pal David Newman. What were you designed to cure?

9. Become a fixture in your industry. Make sure everyone else who does what you do knows who you are and what you do. Whom are you known by?

10. Charge enough so people will listen TO – and actually DO – what you say. Your time isn’t valuable – it’s billable. And you need to educate people on your value. To help them realize that you get what you pay for. Remember: If people don’t pay you, they don’t hear you. So, if they don’t hire you, don’t solve their problem. How could you turn bloodsuckers into clients?

11. Chose to make personal growth your daily discipline. That way, every day, some part of you gets stronger. And every say, some part of your life gets better. The cool part is, after a few years, that stuff really starts to add up. Especially when you’re writing it all down. How did you grow today?

12. Decide whom you want to become a known entity to. Could be a boss. Or a customer. Or a prospect. Or a competitor. Or a coworker. Or a company you’d LOVE to work at. Doesn’t matter. What DOES matter is that you develop a strategy for regularly appearing on that person’s radar in a value-based, word-of-mouth driven way. Who needs to know who you are?

13. Define and redefine your definition of success. When you write your own definition of your success your life accelerates. Period. So, keep images of that definition in front of your face daily. And affirm that your version of success has already happened daily. Your mind won’t know the difference, and it will just assume you’re already successful. And then you’ll start acting that way. And then it will be happening before you realize it. Sweet. What’s your personal definition of success?

14. Don’t assume that everyone is broke and won’t support you. Bad economy, schmad economy. People have money. And they will happily give it to the person who solves their problems and makes them fall in love with themselves. Who has your money in their pockets?

15. Don’t come across as someone who has a sense of scarcity. Dump every relevant fact without the fear that it would reduce your value. Free works. And remember that the more you give away for free, the wealthier you will be. Don’t worry: The world will pay you back. Are you giving away enough?

16. Don’t march to the beat of a different drummer – BE the drummer. You don’t need lessons. You don’t need to know how to read music. You only need to know how to listen to your heart and play what you feel without skipping a beat. What are you marching to?

17. Drive the competition crazy. Make them hate your guts. Make them slam their fist down on the table when they see your website and yell, “Damn it! We should be doing stuff like that!” Who hates you?

18. Everything that happens in your life affords SOME value. The secret is to design a system for drawing wisdom from every experience. Personally, I make lists of lessons I learned from everything. It’s quick, easy and fun. I’m also super O.C.D. and that’s just the way I think. How do you extract value from your experiences?

19. Figure it out by DOING it. You can only read so many books, watch so many videos, listen to so many audio programs and interview so many people. Eventually, you just have to jump into the water with your clothes on and trust that you’ll figure out how to swim before the water fills your lungs. Are you talking or doing?

20. Forget about the HOW and touch the center of WHY. How is overrated. How is a dream destroyer. Don’t be stopped by not knowing it. Instead, find out why. Why fuels you. Why is what matters. Why is what sustains you after the how becomes irrelevant. What’s your WHY?

Are you creating a career you can be proud of?

For the list called, “40 Questions Every Unemployed Professional Needs to Ask,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

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