business of distraction Archives - HELLO, my name is Blog!

I didn’t invent the nametag.

But I certainly took it farther than anyone expected it
could go.

Myself included.

Either way, now it’s mine. I own it. Forever. Not just on
the search engines, but anyone I meet will never think about a nametag the same
way again. And that level of mindshare is a priceless asset. One that most
companies would pay millions of dollars for.

The point is, we don’t have to be the first. We don’t even have
to be the best.

We just have to refuse to go away.

Twenty years ago, Pearl Jam was just another garage band
from Seattle. Sixty million albums later, when the rest of the plaid-wearing
rockers had either overdosed, broken up or broken down, Eddie and the boys are
the only surviving members of the early nineties grunge scene.

Because they refused to go away.

If we can be the last one standing, the only person or
product or company or brand left after the rest of the world has fallen to the
wayside, we win. If we can be patient and persistent enough to take something
farther than anyone else would dare, no matter how often they ask, “So, how
long do you plan on doing this?” we win.

It all depends on long we’re willing to stick around.

LET ME ASK YA THIS…

What does your performance provide?

LET ME SUGGEST THIS…

For the list called, “205 States of Being That Matter Most,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

[email protected]

Never the same speech twice.

Now booking for 2012-2013!

Watch The Nametag Guy in action here!

Entertainment is the business of distraction.

That’s why audiences hand over their hard earned money.

To feel, laugh, cry, play, gasp and have their imagination captured, so they can forget about, not worry about, evaporate from, take a break from and get the hell away from life.

Even if only for a moment, a minute, an hour or an evening, it’s always worth it when we’re distracted.

Not all the time, of course. We still have obligations to fill. But life’s too short to be focused all the time. Everybody needs a taste of the sweet nectar of cognitive escape.

To be distracted is to be safe. To be distracted is to disappear and merge with the divine. To be distracted is to cope with the anxiety of living. To be distracted is to escape from life’s unanswerable questions. To be distracted is to bond with each other through our shared humanity. To be distracted is to stop thinking about the fact that we’re all going to die.

Distraction is the highest form of living.

And as artists, entertainers, performers and creators, we have been given a license to distract.

Let us not dodge that great honor. Let us not shy away from the obligation to satisfy people’s deep, human longing to disconnect from reality.

People crave distraction.

Let’s give the audience what they want.