I had an idea for a treehouse and ended up building a skyscraper.
Never saw it coming. Never saw myself as much of an architect. But as I lean over the ledge and let my eyes tumble down the side of the glass, all the pieces fit.
This edifice, this thing that I have built with gallons of blood and sweat and whatever bodily fluid was required at the time, isn’t just some project, some arbitrary eruption.It’s a public index of my values.
It’s a tree on which the fruit of my bravery hangs.
What’s strange is – and I never thought I’d say this, but – twelve years later, I think I would be okay letting the city crumble to the ground.
As long as we come home together.
LET ME ASK YA THIS…
What are you afraid to let go of?
LET ME SUGGEST THIS…
For the list called, “26 Ways to Out Brand Your Competition,” send an email to me, and you win the list for free!
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Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
[email protected]
Never the same speech twice.
Now booking for 2012!
Watch The Nametag Guy in action here!
Success morphs into failure when it comes too fast, too early and too abundantly. 
It costs nothing to encourage.
It’s tempting to covet other people’s careers.
People come in and out of our lives everyday.
We have all the ideas we can handle.
How do we balance it all?
We shouldn’t have to talk ourselves into opportunities.
“Our job is to buy other people’s mistakes and remarket them as opportunities.” –Mark Ginsberg, President, 
“Closeouts were historically thought of as junk,” they said. “But everything we have is gorgeous. Even though we never fall in love with our own inventory.”
“The only thing classier than our products is our people,” Frank said. “Their excitement makes customers want to buy, and their commitment gives customers confidence to buy again and again.”
“We’re not paralyzed by the fear of failure,” Frank said. “When you believe in the business, you overcome everything. Besides, the first hundred years are the hardest.”
Whether it’s a recession, a flood, a shift in the industry or a lost palette of goods, CWC knows that you can’t eat like an elephant and poop like a bird.
“Because we’re willing to share in almost every direction, we build a bridge to our competitors,” Jim said. “We keep them in business. And by treating them like partners, they become a power source. If it was just us, it would be hard to survive.”
According to Mark, “We wanted the typo in there to make sure our customers didn’t think we were perfect.”
“A few years ago, part of our warehouse collapsed and flooded after a big storm. I was the lucky one who go to dive down under six feet of water to unplug the drain,” Tom laughed.
“When we share a personal side of ourselves,” Bruce said, “it makes customers want to pay us. If you want them to spend, you’ve got to bend.”
“Do us a favor once and we’ll be loyal forever,” said Jean. “We’ve had employees make sales from the nursery home and receive commission checks from the grave!”
“There’s no job too menial for anybody,” Jerry commented. “Every gear matters to the whole package. Independent we’re fine, but together we’re fabulous.”
“We’ve never sacrificed integrity for profit,” Frank said. “Class is a word we’ve earned by live up to it in each and every transaction.”
Big thanks to my client,