13 Daily Disciplines to Transform Write into Wealth

1. Be silently attentive. You need to be the kindergartner during story time that doesn’t fidget, play or pick his nose. You need to be the well-behaved dog with a tilted head, a wagging tail and a look of OH BOY! OH BOY!” awaiting the next command from his owner.

When you create, you sit there with your hands folded in your lap, waiting for instruction and inspiration. Every single day. A quiet, alert witness, attending to the stream of creative thought that floods your veins. Are you growing creative ears?

2. Chase. Pursue words and ideas that haunt you and that you don’t understand. Amplify your deepest curiosities. Then, when you FINALLY catch up with them, you will “get” what they’re supposed to mean. But only if you keep running. What ideas are you chasing?

3. Chronological Creativity. Once you pluck the idea, you plant it like a seed. Then, by filing it away into your brain and (hopefully) on paper, it’s available for harvesting when the time is right.

Then, you come back to it periodically, adding a word or two, subtracting a phrase or three, here and there. Spicing it up. Giving it some sunlight. Watering it with the creative nutrients it needs to eventually blossom. Commencing artistic photosynthesis. Are you a creative farmer?

4. Concentrate white capturing. After observation, you follow the same process with capturing. You write ONE thing. Some line. Or sentence. Or phrase. Or truth. And then you just STARE. Until you see something. Until some image, some related idea comes forth.

Like one of those Magic Eye posters that starts out looking like a bunch of triangles, but eventually looks like a schooner. Are you willing to stare into a vortex of nothingness for fifteen minutes until a speck of creative gold dust finally surfaces?

5. Creativity is cooking. Simmering. Mixing. You mold knead, rework and edit, walking away periodically to your ideas simmer. And each time you do so, you return with a fresh perspective. You also notice that your ideas have expanded. Like a pizza crust in which the yeast has risen, your thoughts have organically grown independently of you.

So, now it’s time to come back and attend to them. Remember: Writing is a coalescence of related fragments. Concocting a potion. Crafting a mosaic of words, phrases and sentences. What are you cooking up?

6. Emotional Transference. You’re writing, and before you know it, as one emotion comes out, ALL your emotions come out. Related or not. Anger hitches a ride with jealousy. Sadness mooches on the coattails of fear. Annoyance hangs on to the bumper of apathy. One bleeds into another.

And I say: The more the better. Just let ‘em out or else they’ll find a home somewhere in your body. Ouch. What unexpected emotion does your writing release?

7. Enter the flow and disappear. You’re so deep, so engrossed, that you lose track of time. You forget things, like lunch. Or that you had a meeting with your friend Karen. Or that you spilled your mug of chamomile tea all over your leg like three hours ago. Or that you have a sprained ankle. (Which ankle was it again?)

It’s just like when you’ve been jamming along to a Black Keys song for sixteen minutes and eventually look down at your strings only to realize they’re caked with blood. As Marvin Bell says, “You’re in flow when you don’t know you’re in pain.” So, enhance the trance. The goal is to forget yourself, yet be aware OF yourself. Psychologically stopping the movement of time. When was the last time you got lost?

8. Just react. Follow your curiosity. Scratch what itches. Respond to your passion by writing in the direction of what shakes you. Allow your essence to lead you and then render the contours of your inner landscape. What are you reacting to?

9. Make multiple impressions. Start by capturing. Get your initial impression of an idea down on paper. Even if it sucks, even if it doesn’t make sense, even if there are holes in its logic. Then, come back to it later and see how it’s different. It might be the idea that’s different; it might be YOU that’s different; it might be the world that’s different.

Either way, when you make your second and third and fourth impressions, the idea grows. It gets richer and more legitimate. But only if you’re patient. How often are you returning TO and enhancing the complexity OF your ideas?

10. Open a vein. Sit down at the page, grab a razor, and cut that beeyoch open. Then, let it bleed onto the page until there is nothing left. Empty yourself of yourself. Let go of your writing. Let it unfold. Release the music that is within you. Crack your inner world open and closely monitor that which oozes out.

Do so until every thought, every emotion and every idea has been liberated. Until you’re woozy and tired. Until you’re anemic and diabetic. Make your readers suspect that Dracula stopped by your office to chomp a hunk out of your neck. That’s how much blood we’re talking about. Do you write with your pen dipped in your own blood?

11. Stillness works. When you hold yourself in a state of alertness, the world quiets down. Your breathing stabilizes. You blood pressure decreases. Then, within that calmness, beauty and truth begin to appear. And eventually, you don’t just start to HEAR things; you start to FEEL things.

These valuable nudges from your unconscious that tug at your coat tails. Pssst! Over here! They say. And as you turn your head, you being to channel that overflowing energy into the rivulets that feed into your personal creative ocean. In breath: Experiences. Out breath: Art. How’s YOUR breathing?

12. Unconscious integration. Defined by yours truly as, “When the natural geometry of your writing self-organizes and distributes without cognitive effort.” You let your mind unconsciously churn away. Laying out all these scraps, these ideas and these modules, as pieces to a jigsaw puzzle, but NOT knowing what the final picture looks like on the front of the box.

Eventually, if your mind has been properly trained and you TRUST it, every once in a while, something will click. Some amazing idea will just spring into your mind. It will only seem to be instantaneous, when in reality it’s taken days, weeks, months, maybe even YEARS of unconscious integration to come together. What puzzle are you not aware you’re putting together?

13. Write THROUGH things. Just like in yoga when you breathe THROUGH a difficult posture, in life you WRITE through a difficult situation. You catalyze your discontent. You slug it out.

You “get behind the mule in the morning and plow,” as Tom Waits sings on his killer record, Mule Variations. You trudge through even your darkest days using your pen as your pickaxe, knowing that eventually, you’ll come out on the other side. Big time. Andy Dufresne style. What gifts and hidden assets lie hidden in your seeming impediments?

How are you transforming write into wealth?

For the list called, “26 Ways to Out BRAND Your Competitors,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

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5 Building Blocks of Blogging Brilliance

How many blog posts did you write last month?

Answer: Not enough.

Blogging (might) be, like, the greatest thing to happen to the Internet since … the Internet.

I’ve been posting since 2003, and as a writer, speaker, coach and entrepreneur, here’s what I’ve discovered:

Blogging is the single most effective marketing tool for eradicating anonymity.

Let’s explore five secrets to make sure YOUR blog starts bringing in BIG bucks.

1. Themes work. Let’s begin with some thematic elements of your blog. Because the key is to make sure all of your posts fall under the umbrella of your theme. So, before you even begin posting, ask yourself the following question:

If everybody who read my blog did exactly what I said, what would the world look like?

This might be the most important question you could ask because the answers build a foundation – a school of thought or a philosophy – to which all of your future blog posts will adhere.

SUGGESTION: On your blog design template, include a section where your readers can learn about your personal philosophy. This will assure that each person who comes to your blog will know exactly what it – and YOU – are all about, as soon as they arrive. What’s your philosophy?

2. Consistency wins. Consistency is integrity. Consistency reinforces reliability. Consistency earns trust. And consistency is the hallmark of successful branding.

So, don’t start a blog just for the sake of starting a blog, or because your friends are doing it, or because you feel it it’s the right thing to do. You actually need to COMMIT and stay with it.

SECRET: If you’re going to blog, blog every day.

After all, it IS a marketing tool. And marketing is an activity you need to do every day. Think of it this way: You wouldn’t run one newspaper ad on a random Tuesday and never advertise again. You’d do it consistently because marketing is about repeat impressions. How often are you posting on YOUR blog?

3. Content is everything. Content is king. Content validates credibility. Content delivers value. Content drives action. Content pulls instead of pushes. Content leads to WEALTH.

Got the point?

BIG HINT: Don’t just post links, pictures, stories or talk about what you ate for breakfast this morning. I’m talking about valuable, juicy, helpful, solid CONTENT.

Oh, and here’s the best part – if your content is GOOD, it starts to replace things. Content replaces selling. Content replaces agents. Content replaces pitching. Content replaces advertising. Content replaces cold calling. How hot is YOUR body of work?

4. Hone your voice. The best blogs on the web are the ones that talk directly to the reader. So, keep it personal. Ask questions. Write conversationally. And don’t be afraid to modify your writing style to a more informal nature.

SECRET: If you write like you talk, people will listen.

Remember, the whole point of publishing a blog is to create community. To create fans. And if you want to do that effectively, you must do so on a one-on-one basis. How conversational and comfortable is the voice of YOUR blog?

5. Self-Promote Strategically. Sure, it’s YOUR blog. It’s YOUR content and YOUR philosophy. But don’t lose sight of what your blog is for. It’s about value. It’s about community. And it’s about sharing – FIRST.

Now, of course, you should self-promote. But for now, I want you to ask yourself the following question:

Does your blog give the impression of VALUE or VANITY in the eyes of your reader?

Hopefully the latter! Value, value and value! That’s the one word too many bloggers overlook.

REMEMBER: Blogging is the single most effective marketing tool for eradicating anonymity.

Follow these basic building blocks, you’ll turn your blog into a BANK.

How many blog posts did you write last week?

For the list called, “72 Ways to Take Your Blog from Anonymous to Award-Winning,” send an email to me and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

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