What’s Behind Your Brand?

A few years ago I gave a speech to a group of individuals with disabilities.

I was terrified. I thought the message would go completely over the heads. And I assumed that their intelligence level would keep them from understanding me.

I was wrong. They loved it. Best audience I’ve ever had.Afterward, a young man from the front row ran up to me with a huge smile on his face. And although his mental condition made it very difficult for him to speak, he placed his hand on my chest and said:

“It’s not the nametag; it’s the heart behind it.”

Just because someone is broken doesn’t mean they can’t teach you.

LET ME ASK YA THIS…
Is your heart behind your brand?

LET ME SUGGEST THIS…
For a list called, “11 Ways to Out Google Your Competitors,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

“I usually refuse to pay for mentoring. But after Scott’s first brain rental session, the fact that I had paid something to be working with him left my mind – as far as I was concerned, the value of that (and subsequent) exchange of wisdom and knowledge, far outweighed any payment.”

–Gilly Johnson The Australian Mentoring Center

The Truth About Discipline

It doesn’t take a lot of effort to wear a nametag every day.

But it does take discipline.

Not much. But enough to accumulate. Enough to carry over to bigger pursuits like writing, meditation and exercise.

That’s how discipline works: When you commit yourself in small, non-threatening venues where the effort requirements are lower, you make it easier for yourself to win at something bigger.

It’s kind of a side door approach, but it works. Ask any high school coach. Students who play on a sports team tend to achieve higher academic scores than those who don’t.

Because their discipline multiplies. Their minds are already conditioned for consistency. And once practice is over, all they have to do is change gears.

LET ME ASK YA THIS…
What micro discipline you start today to pave the way?

LET ME SUGGEST THIS…
For the list called, “134 Questions Every Salesperson Should Ask,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

Never the same speech twice.

Now booking for 2011-2012!

Watch The Nametag Guy in action here!

Why I Would Make a Terrible Criminal

“But if you wear a nametag all the time, doesn’t that mean you have to be nice to everyone?”

That’s the point.

Wearing a nametag paints me into an accountable corner.

And that it makes it very difficult to be disrespectful to people. Especially strangers.

I’m reminded of a nightmare I had about seven years ago.

In the dream, I had murdered someone. I was on the run from the cops. But for some idiotic reason, I thought it would be a good idea to stop for a Slurpee.

Rookie mistake.When I approached the counter to pay, the cashier was watching the news. And sure enough, on the screen was a picture of me, my nametag and a graphic that said, “Convicted Killer.”

It didn’t take long for him to put two and two together. By the time I walked out of the store, cop cars, officers, helicopters and Tommy Lee Jones were waiting to take me in.

So much for my career as a criminal.

Fortunately, wearing a nametag is a construct. It’s something I put in place that limits me to only practicing positive behavior. It takes away all my choices. And it permanently positions me in a situation where acting in accordance with my values is the only plausible course of action.

LET ME ASK YA THIS…
What structure could you install to bankrupt bad behavior?

LET ME SUGGEST THIS…
For a list called, “11 Ways to Out Google Your Competitors,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

“I usually refuse to pay for mentoring. But after Scott’s first brain rental session, the fact that I had paid something to be working with him left my mind – as far as I was concerned, the value of that (and subsequent) exchange of wisdom and knowledge, far outweighed any payment.”

–Gilly Johnson The Australian Mentoring Center

What My Nametag Taught Me About Anonymity

I once met a cowboy on the Dallas airport shuttle.

He asked if I knew I was still wearing a nametag, and said I wore it all the time.

“I’d hate to wear a nametag all the time,” he smirked, “because then I’d have to be good.”

That was the moment I learned a lifelong lesson:Anonymity is the death of civility.

In person. Online. Over the phone. In the mail. Doesn’t matter.
As a person. As an organization. As a brand. Doesn’t matter.
In your personal life. In the business world. Doesn’t matter.

When you’re anonymous, there’s no verifiable identity.
When you’re anonymous, there’s always something to hide behind.
When you’re anonymous, there’s a constant invitation for selfish behavior.
When you’re anonymous, there’s more incentive get away with bad behavior.
When you’re anonymous, there’s less people watching to modify your behavior.

Two famous studies come to mind.

The first comes from a 1976 issue of The Journal of Personality and Social Psychology.

Concealed scientists observed thirteen hundred children during trick or treating. The variable group of children was given an opportunity to steal candy.

What did their research prove?

Significantly more stealing was observed under conditions of anonymity.

Interesting. Would you steal if people couldn’t see your face?

The second study was conducted in 1970 by famed social psychologist, Philip Zombardo.

He wanted to see how physical anonymity lessened inhibitions. He dressed New York women in white coats and hoods. They were asked to give electric shocks to unknown patients.

Of course, the shocks weren’t real, but the fake nurses didn’t know that.

What’s interesting is, only half of the nurses were given nametags for their lab coats. But the women who didn’t wear nametags actually held the shock button twice as long as the ones who did.

Interesting. Would you inflict pain on a stranger if she could read your name?

Sign your work.
Take a stand for your identity.
Give people the priceless gift of security by letting know whom they’re dealing with.

Otherwise, you retreat into depersonalization and namelessness. You take less responsibility for what you do and say. And civility goes out the window.

As technology accelerates, as population increases and as face-to-face interaction decreases, the temptation to engage from a place of anonymity is greater than ever before.

Resist it.

LET ME ASK YA THIS…
Are you anonymous?

LET ME SUGGEST THIS…
For a list called, “11 Ways to Out Google Your Competitors,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

“I usually refuse to pay for mentoring. But after Scott’s first brain rental session, the fact that I had paid something to be working with him left my mind – as far as I was concerned, the value of that (and subsequent) exchange of wisdom and knowledge, far outweighed any payment.”

–Gilly Johnson The Australian Mentoring Center

The Nametag Guy LIVE: On Anonymity

LET ME ASK YA THIS…
How much money are you losing by being anonymous?

LET ME SUGGEST THIS…
For the list called, “101 Ways to Create a Powerful Web Presence,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

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