The Wow Gap

Wow is the distance between expectation and experience.

And the bigger we make that gap, the
bigger impact we have.

In the service world, when our interactions are over the top
for no good reason, when we deliver so much wow that clients have no choice but
to tell their friends, people love us forever. Even if it’s as simple as
sending a text message to someone who took the time to reach out, our immediate
response can overwhelm someone to the point of shock.

I recently commissioned an illustrator named Jose to do a
series of nametag cartoons for me. Considering I was only paying him five bucks apiece,
I didn’t expect much. History taught me that we get what we pay for.

Except for when we don’t.

The work Jose delivered was so unbelievable, so unexpected –
and so criminally inexpensive when you consider the gap between experience and
expectation – I not only showed his work to everyone I know, not only hired him
for a series of future projects, but I also sent him a substantial gratuity
check.

Wow.

LET ME ASK YA THIS…

Are you growing the gap between expectation and experience?

LET ME SUGGEST THIS…

For the list called, “14 Things You Don’t Have to Do Anymore,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

scott@hellomynameisscott.com

Yes, I do more than just wear a nametag all day.

My enterprise is actually quite robust. I add value to my clients in several cool ways.

Explore the myriad ways you, your people and your organization can leverage my talents.

The Nametag Guy Live: What’s in a Nametag?

LET ME ASK YA THIS…

What’s your nametag?

LET ME SUGGEST THIS… 

For the list called, “23 Ways to Make Your Fans Super Happy,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg


That Guy with the Nametag


Writing, Publishing, Performing, Consulting


scott@hellomynameisscott.com



Never the same speech twice.

Now booking for 2012-2013!

Watch The Nametag Guy in action here!

Adventures in Nametagging:

“Acts of friendliness in moments of anonymity.”

That’s why I wear a nametag:

To invite people to join me, to remind the world that face to face is making a comeback and to create spontaneous moments of authentic human interaction infused with a spirit of humor, playfulness and connection.

And if a picture is worth a thousand words, a nametag is worth a thousand stories.

Here are my most recent adventures:

DAY 4,099: Today I met a guy at a party who asked why I was wearing a nametag. I told him I just moved to New York and didn’t know anybody. He said, “I’ve lived here forever and I still don’t know anybody!”

DAY 4,121: Today the bouncer at the door examined my driver’s license and said, “I guess your name really is Scott.” Then we discovered we were at the wrong bar.

DAY 4,122: Today my yoga instructor thanked me for wearing a nametag. She said it made her job easier. Then, during final meditation, she sang “The Greatest Love of All.” Man, I’m really going to miss Whitney Houston.

LET ME ASK YA THIS…

What’s your nametag?

LET ME SUGGEST THIS… 

For the list called, “23 Ways to Make Your Fans Super Happy,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg


That Guy with the Nametag


Writing, Publishing, Performing, Consulting


scott@hellomynameisscott.com



Never the same speech twice.

Now booking for 2012-2013!

Watch The Nametag Guy in action here!

Adventures in Nametagging: Makeup, Baristas and Geography

“Acts of friendliness in moments of anonymity.”

That’s why I wear a nametag:

To invite people to join me, to remind the world that face to face is making a comeback and to create spontaneous moments of authentic human interaction infused with a spirit of humor, playfulness and connection.

And if a picture is worth a thousand words, a nametag is worth a thousand stories.

Here are my most recent adventures:*DAY 3,878: Today I had to buy powder for a video shoot. Not having a lot of experience purchasing makeup, I sought out a woman’s opinion. “Which of these shades should I go with – sand or cream?” I asked the lady next to me. She took a hard glance and said, “Well Scott, you’re pretty white. I’d say cream.”

*DAY 3,879: Today the barista asked me for the name on my coffee order. Usually I don’t answer. I just wait until they look up from the computer and notice my nametag. Sometimes they feel embarrassed. Sometimes they just say thanks. Either way, I just wish baristas would pay more attention to their customers.

*DAY 3,880: Today I was reading a book outside of a coffee shop. A woman asked me if I was the guy who wore a nametag everyday. I said yes. She told me she followed me on Twitter, and we ended up having a delightful conversation. Diane had just relocated with her boyfriend from Seattle to St. Louis. When I asked why, she said, “Love trumps geography.”

LET ME ASK YA THIS…
What was your best nametag related adventure?

LET ME SUGGEST THIS…
For the list called, “71 Things Customers Don’t Want to Hear You Say,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

Never the same speech twice.
Now booking for 2011-2012!

Watch The Nametag Guy in action here!

Adventures in Nametagging: Tables, Terminals and Hatemail

“Acts of friendliness in moments of anonymity.”

That’s why I wear a nametag:

To invite people to join me, to remind the world that face to face is making a comeback and to create spontaneous moments of authentic human interaction infused with a spirit of humor, playfulness and connection.

And if a picture is worth a thousand words, a nametag is worth a thousand stories.

Here are my most recent adventures:*DAY 3,875: Today I went out to dinner with a few friends. I showed up late, as usual. The hostess spotted me and said, “Scott, your friends are in the back corner. They told me to look for the nametag. Enjoy!” This is by far one of the best parts about wearing a nametag: I’m so easy to spot.

*DAY 3,876: Today I took the shuttle from the terminal to the parking garage. It was packed. When the last passenger boarded, he noticed the last empty seat next to me and asked, “Scott, do you mind if I sit next to you?” The entire bus erupted in laughter. He sat down and said, “What? Scott’s the only guy on the bus I know.”

*DAY 3,877: Today I received one of the best pieces of hate mail of all time. A man named Pedar wrote, “Scott, I just finished watching a bunch of your videos. I hate the fact that you inspire me.”

LET ME ASK YA THIS…
What was your best nametag related adventure?

LET ME SUGGEST THIS…
For the list called, “35 Things You Simply Can’t Do,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

Never the same speech twice.
Now booking for 2011-2012!

Watch The Nametag Guy in action here!

Adventures in Nametagging: Psychics, Sushi & Prescription Drugs

“Acts of friendliness in moments of anonymity.”

That’s why I wear a nametag:

To invite people to join me, to remind the world that face to face is making a comeback and to create spontaneous moments of authentic human interaction infused with a spirit of humor, playfulness and connection.

And if a picture is worth a thousand words, a nametag is worth a thousand stories.

Here are my most recent adventures:*DAY 3,872: Today a man sitting next to me at the airport used my name. I asked him if he was psychic. He said no. I wonder if he knows that I know he knows?

*DAY 3,873: Today I met my friends for sushi. They invited a girl named Sonal, whom I’d never met. When we shook hands she thanked me for wearing a nametag and said, “That’s so non-threatening.” Never thought of it that way, but I supposed it is one less name to remember.

*DAY 3,874: Today I went to Walgreens to refill my prescription. While waiting in line, I heard a voice yelling, “Scott!” repeatedly. I looked up, expecting to see a friend of mine. Instead, I saw a man with Tourette Syndrome. We made eye contact. He continued to saying my name. What a strange disorder.

LET ME ASK YA THIS…
What was your best nametag related adventure?

LET ME SUGGEST THIS…
For the list called, “35 Things You Simply Can’t Do,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

Never the same speech twice.
Now booking for 2011-2012!

Watch The Nametag Guy in action here!

Adventures in Nametagging: Gelato, Fire Breathing & The Bliss of Not Knowing

“Acts of friendliness in moments of anonymity.”

That’s why I wear a nametag:

To invite people to join me, to remind the world that face to face is making a comeback and to create spontaneous moments of authentic human interaction infused with a spirit of humor, playfulness and connection.

And if a picture is worth a thousand words, a nametag is worth a thousand stories.

Here are my most recent adventures:*DAY 3,863: Today the girl behind the counter spotted me and said, “Nice to meet you Scott, my name is Stephanie!” The other two guys in line looked confused, then looked at me, then cracked up. I was not rewarded with free gelato.

*DAY 3,870: Today at the Shakespeare Festival, I walked past the fire breather. He asked if I was the Nametag Guy. I said yes. He told me he read my blog. I said thanks. He never broke character the whole time.

*DAY 3,871: Today I ran into my friend Brian. He was talking to a girl who introduced herself as Christine. “I see you’re wear a nametag,” she said. I told her I always wore it. She chuckled. Then Brian asked if I was going to go into my entire spiel about. I said no, and that some things are better left unexplained. Christine responded, “I kind of like that I don’t know.”

LET ME ASK YA THIS…
What was your best nametag related adventure?

LET ME SUGGEST THIS…
For the list called, “35 Things You Simply Can’t Do,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

Never the same speech twice.
Now booking for 2011-2012!

Watch The Nametag Guy in action here!

Adventures in Nametagging: Bread, Air & Chicks

“Acts of friendliness in moments of anonymity.”

That’s why I wear a nametag:

To invite people to join me, to remind the world that face to face is making a comeback and to create spontaneous moments of authentic human interaction infused with a spirit of humor, playfulness and connection.

And if a picture is worth a thousand words, a nametag is worth a thousand stories.

Here are my most recent adventures:*DAY 3,851: Today at the farmer’s market, a man selling bread said, “Hey Scott this loaf has your name on it!” I told him I was on a low carb diet. He said, “Yeah, but how often do you encounter Scott Bread?” Touché. I bought four loaves.

*DAY 3,853: Today as I exited the plane, the flight attendant said, “Scott, you can take your nametag off now. We know who you are.” Well that’s a relief. Just when I thought Delta didn’t care about their passengers.

*DAY 3,854: Today while waiting in line for a slice of pizza an older woman said, “Scott you must really like nametags, huh?” I told her chicks dig them. She replied, “Well then, may you meet many chicks tonight.” What a lovely gesture. I didn’t.

LET ME ASK YA THIS…
What was your best nametag related adventure?

LET ME SUGGEST THIS…
For the list called, “20 Types of Value You Must Deliver,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

Never the same speech twice.
Now booking for 2011-2012!

Watch The Nametag Guy in action here!

Adventures in Nametagging: Petrol, Trademarks and Identity Problems

“Acts of friendliness in moments of anonymity.”

That’s why I wear a nametag:

To invite people to join me, to remind the world that face to face is making a comeback and to create spontaneous moments of authentic human interaction infused with a spirit of humor, playfulness and connection.

And if a picture is worth a thousand words, a nametag is worth a thousand stories.

Here are my most recent adventures:DAY 3,848: Today a man asked my girlfriend why she wasn’t wearing a nametag. I said, “She doesn’t need one – I’m the one with identity problems.” People usually think I’m joking. Which I am. Kind of.

DAY 3,849: Today I met a three-year-old girl while waiting in line at the gas station. She turned around and said hello to me. Pointing to my nametag, I told her my name was Scott. Looking utterly confused, she asked, “Why?” Interesting question. Never really thought about it that way. So I just told her that’s what my mommy and daddy decided to call me. She seemed unsatisfied with my answer.

DAY 3,850: Today my friend’s spouse said rather smugly, “I notice you wore that same nametag yesterday. Is that like, your thing?” To which I replied, “Yeah, it’s kind of my trademark.” She rolled her eyes and didn’t ask any follow up questions. Fine with me.

LET ME ASK YA THIS…
What was your best nametag related adventure?

LET ME SUGGEST THIS…
For the list called, “12 Secrets of Supremely Successful Writers,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

Never the same speech twice.
Now booking for 2011-2012!

Watch The Nametag Guy in action here!

Adventures in Nametagging: Working Out, Allergies and Broaches

“Acts of friendliness in moments of anonymity.”

That’s why I wear a nametag:

To invite people to join me, to remind the world that face to face is making a comeback and to create spontaneous moments of authentic human interaction infused with a spirit of humor, playfulness and connection.

And if a picture is worth a thousand words, a nametag is worth a thousand stories.

Here are my most recent adventures:DAY 3,845. Today I was introduced to my girlfriend’s colleague. As we shook hands, he said, “Nice nametag.” I think it’s interesting when people say this. Nice nametag. As if they were saying, “Nice bike” or “Nice shoes.” For some reason, my default response is usually, “Thanks. I work out.” I wish more people thought that joke was as funny as I did.

DAY 3,846. Today I was sick as hell and didn’t feel like talking to strangers. When the waiter asked me why I was a wearing a nametag, I gave the answer I usually give when I’m not up for explaining the entire story: “Well, you never know…” While that’s a completely vague, uncreative response, it usually works. Sure enough, the waiter didn’t say another word.

DAY 3,847: Today I was at my friend’s wedding. A woman approached me who was wearing a broach made of gold wire. It was shaped into a cursive signature of the name “Cynthia,” and she said, “I just wanted you to know that you’re not the only one at the wedding wearing a nametag.”

LET ME ASK YA THIS…
What was your best nametag related adventure?

LET ME SUGGEST THIS…
For the list called, “8 Ways to Move Quickly on New Opportunities,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
scott@hellomynameisscott.com

Never the same speech twice.
Now booking for 2011-2012!

Watch The Nametag Guy in action here!

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