Something to do with the way life is supposed to be lived

Toshi’s rock club has the greatest mission statement on the planet. 

The plaque on the wall says:

Our raison d’être is to produce rapture for all those who come, moments where you’re happy to be alive and wanting to live forever. Sounds crazy. We know. But it’s what we want to do. 

Can you imagine what the world would look like if more companies took a stand for joy? 

If more organizations held a space where customers and employees could experience joy is an act of appreciation for life? 

The amount of money spent on antidepressants alone would be enough to balance the national budget. 

I’m reminded of a passage from a detective novel that perfectly captures this sentiment.

As we squinted into the setting sun, we understood, for a little while anyway, that this moment had something to do with the way life is supposed to be lived, and why such moments were worth being cherished and remembered. 

Patterson’s words prove that joy comes from a place of security within ourselves. That’s what most people miss. That joy doesn’t happen to us, but in us. Joy isn’t some transitory emotion that comes and goes like a weather pattern, it’s an intention and an attitude and a way of engaging with the world. 

And the best part is, there’s no scarcity around it, except for the permissions we give ourselves to provoke it. 

Because we are the source of it. Joy isn’t out there somewhere, waiting for us to reach out and touch it. It’s in our blood. 

Interestingly enough, the founders of this country never thought this way. Jefferson famously wrote that we were endowed by our creator with certain unalienable rights, among which were life, liberty and the pursuit of happiness. 

But that begets the question, well, where is happiness if we have to pursue it? It must be outside of us. And so, what else could we become but a compulsively consuming machine? 

That’s what the powers that be don’t want us to know. 

That joy is available, right now, forever. 


Are you still convinced that things and people outside of yourself hold the key to your happiness?


For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 

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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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