So Many Conferences, So Little Return

For several years, I made a small career out of going to
seminars, attending week-long conferences, schmoozing at networking events, disappearing
on spiritual retreats, reading every book on the shelves, studying personal
development programs and brainstorming at mastermind sessions.

Which was inspiring and educational, but it was also
expensive, time consuming and not especially profitable.

Eventually, I had to get very honest with myself.

Am I actually creating work that matters, or just
distracting myself from what’s really important? Am I spending my time wisely,
or am I just inventing things to do to preserve the illusion of productivity? Am
I actually growing my business, or just satisfying my bottomless need for
validation and approval? Am I actually delivering value to others, or just
sitting in a corner trying to perfect myself? Am I actually connecting with my
peers, or just playing dress up for the wrong audience? Am I actually part of a
community, or just feeding into another ballwashing circlejerk of mutual

So I stopped.

Not completely. I still attend events here and there. I
still learn everyday. And I still show up where it counts.

But at this point, I’d rather create than consume.

And what’s fascinating is, when I make creation my dominant
act, I do learn. I do grow my business. I do deliver value to others. I do
connect with my peers. I do feel part of a community. I do make meaning. And I
do make money.

Sure beats spending a week at some hotel in Phoenix trying to prove myself to people I don’t even like.


What have you declined this week?


For the list called, “21 Things I Learned While Spying on Myself,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

My job is to help companies make their mission more than a statement, using limited edition social artifacts.

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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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