Shut up and do it, even if you think you’re incapable

We’re all guilty of not having a broad enough vision of what we are capable of. 

And that’s okay. It’s not necessarily our fault. Grasping the full range of our capabilities is hard. There are so many layers of juicy, dripping potential have been buried and obscured by any number of forces outside our control. 

And so, what we need is a crucible. A refining fire. A vessel in which our potential is heated to high temperatures and stretched beyond its known boundaries. A fortifying experience that becomes a new baseline for our everyday abilities going forward. 

Patchett’s advice to young artists is quite applicable here. She suggests that we set our sights on something that we aren’t quite capable of doing, doing something that is uncomfortably beyond what we think we can manage. 

As if to say to ourselves, shut up and do it, even if you think you’re incapable

And in the process, we will learn to trust that our potential for greater things will grow in proportion. That was precisely my mindset when transitioning from the entrepreneur world into the agency world; and then from the agency world into the startup world. 

Frustrated with only satisfying a narrow band of my total capabilities, my mission was full integration. My intention was to channel all of my gifts to make a measurable difference for people other than just myself. 

In short, seeing what my talent was really made of. Not to prove anything, but to express everything. 

When was the last time you were that challenged? And not just challenged in a way that made you look like the smartest person in the room, but really, truly, humbly called upon to raise your game in a way that you didn’t know you were capable of? 

That’s your crucible. And if you’re willing to plunge headlong into it, what’s waiting inside is nothing short of miraculous. 


What might you be capable if you drew from a full well?

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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