Shrinking the size of our ambition to fit our personal reality

Everything in this country is extra, extra large. 

We love our big cars, big houses, big food, big guns, big corporations, big brands and big personalities. 

In fact, according to a recent study from the journal of female health sciences, even our women have a significantly larger mean breast volume than women born in other countries. 

America is always trying to stay ahead of the curve, aren’t we? 

But let’s stay abreast of the larger issue.

Our nation’s history and obsession with the goal of big has officially seeped its way into our cultural filament. It’s created a collective trance that keeps us distracted from our own truth, which might even include the desire to grow big. 

When the reality is, it’s not weak to be oriented towards small. It’s actually quite liberating and surprisingly satisfying. 

Just imagine. 

Instead of being dependent on nationwide appreciation, we can fan ourselves out into our local community. 

Instead of becoming superficially noticeable to a mass audience, we can focus on simply becoming more deeply useful the people closest to us. 

Instead of spreading ourselves too thin in the name of growth, we can shrink the size of our ambition to fit our personal reality and keeping only the parts we love the most. 

My favorite songwriter of all time, reflecting on the changing size of his concert audiences over the years, said it best:

It’s not necessarily about how many people are in the room, but how intently they are experiencing your stories and songs. 

And so, it’s not that size doesn’t matter, it’s that size might be what keeps you from mattering. 


How will you avoid being carried along on a wave of cultural unconsciousness?

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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