Rally the winded animal and squeeze the speed out of weary legs

Creative people choose projects with the potential to galvanize them, but true innovators choose projects with the potential to galvanize others around them.

That’s the kind of person every organization wants to hire. Someone they can build something around. Someone who can be a rallying point for others. Someone who can cast a compelling vision that the rest of the team eagerly runs towards. 

My experience working at a tech startup taught me this in spades. Because our founders knew that all organizations flourish when people think entrepreneurially. Our manual even had a saying. 

Don’t wait to be asked what you’re up to. 

Meaning, surprise the team with your initiatives. Make grand announcements about your new projects and experiments. Talk to your coworkers in a way that invites action, and you will open the door for helpful contributions. People will come out of the woodwork and conspire to help you reach your goal. 

My first project, as an example, was to build a proprietary, content driven, interactive, value forward, three dimensional curriculum on air passenger rights. It was an entirely new program that expanded our ability to engage customers and employees. And the best part is, it only cost a few hundred bucks to launch. 

What’s more, once the pilot program went live, no pun intended, several other employees with backgrounds in film production and animation raised their hand to help expand it. They stepped into the vision’s reality and made it better than any one person could have done alone. 

And within a few months, our videos broke company records for the highest website traffic on record. 

Long story short, we formed an entirely new team, we were awarded a monthly budget and got the green light to go forward with the company’s full support. 

Remember, when people are afraid, they don’t innovate.


Are you someone we can build something around? 

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  



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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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