People don’t want duplicate happiness.
It’s only when we help them experience a joy they can’t have
in other areas of their lives that we create a real, lasting and profitable
connection.
It’s only when we offer them a one-time, limited edition, never
before/never again moment that actually captures their imagination, that we win
their hearts forever.
It all depends on our embodiment of three powerful words:
And nowhere else.
True exclusivity.
Sun Studios offers this kind of joy to their session
musicians. Anybody in the world can sit down in the most famous booth in the
world, actually play music with the very instruments Elvis once used, and feel
like real rock stars – if only for three and half minutes.
True exclusivity.
And nowhere else.
It’s rare, and that’s precisely why it’s remarkable.
LET ME ASK YA THIS…
What type of exclusivity does your brand offer?
LET ME SUGGEST THIS…
For the list called, “27 Affirmations to Prepare Yourself to Listen,” send an email to me, and you win the list for free!
* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
“After investing in your mentoring program, I’ve become centered on
who I am and what I have to offer. Now, I am attracting clients I want
to work with. Life is great and I just wanted to thank you from the
bottom of my heart.” —-Melanie Jatsek, Diet Busters
Rent Scott’s Brain today for 2 hours, 30 days or 3 months!
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