Mcluhan famously wrote that a medium is any extension of man that amplifies his senses and faculties to determine what he is.
Meaning, the medium is more than merely the instrument by which something is conveyed. The medium is that which gives expression to our sense of life and allows us to achieve and objective definition of our cherished values.
Sound grandiose and pretentious?
It is. That’s the whole point.
Because once we broaden our definition of what the word medium means, it enables a change in the relative size of what we think is our creative territory.
In my own creative life, recording albums, writing books and giving speeches were my first three loves as an artist. But about fifteen years into my career, film became the new and preferred mode of expression in my creative arsenal. It was the medium that allowed me to engage all of my being, employ all of my skills and use state of the art media to communicate my gospel in three dimensions.
And not only did it allow me to operate at my highest point of contribution as an entrepreneur, but it also equipped me to become a more valuable employee when working together with a team. Film served me powerfully in every subsequent incarnation of my creative life.
That’s the power of medium. Mcluhan was right when he wrote that every major technology changes the balance of the senses.
Are you currently using various forms of media to circulate your views? What might be the next technological advancement to express your creative vision? And how could you potentially invent a whole new way of communicating your message? How might your work suggest new possibilities for what the medium could become?
Remember, each of us can choose how our technology will change us.
May we be fearless in pursuing various vehicles to express our cherished values.
LET ME ASK YA THIS…
Are you in a space where you can reevaluate your relationship with technology?
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That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.
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