The Nametag Manifesto — Chapter 14: The End of Mass Formality

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“Everyone should wear nametags, all the time, everywhere, forever.”

That’s my thesis, philosophy, dangerous idea and theory of the universe.

My name is Scott, and I’ve been wearing a nametag for past four thousand days.

after traveling to hundreds of cities, a dozen countries, four
continents, meeting tens of thousands of people, constant
experimentation and observation, building a enterprise and writing a
dozen books in the process, I believe, with all my heart, that the
societal implications of wearing nametags could change everything.

This is my manifesto: 
14. The End of Mass Formality

If everybody wears
nametags, personal is the new professional.

Instead of allowing the feeling of formality to keep us from
communicating fully and freely, now we can address each other personally. As

Not as objects, integers, trophies, machines, categories,
dollar signs, commodities, abstract entities, means to an end, bloodless
statistical entities or impersonal facets of production. People.

We talk friendly. We talk how people talk. We ante up the emotional
temperature instead of sacrificing interpersonal value on the altar of
professionalism. Nametags make this moment, right now, a more humane, pleasant
passing of time. And it helps us forget about the fact that eventually, we are all
going to die.

If everybody wears
nametags, no more impersonalness, no more outdated formalities and no more
robotic communication.

# # #

You can read The Nametag Manifesto, in full, for free, right now, here. 

What’s your manifesto?

For the list called, “7 Ways to Out Leverage Your Competition,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

My job is to help companies make their mission more than a statement, using limited edition social artifacts.

Want to download your free workbook for The Brandtag Strategic Planning Crusade?

Meet Scott’s client from Nestle Purina at!


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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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