Making the water come to you

December 28, 2015 1:39 PM

With a well, you have go to the water.

You trek an hour
outside of town and lower the bucket into the ground and crank the pump in the
hot sun and then schlep the heavy bucket of water back to your family without
spilling a drop along the way.

That’s one approach.

And then there’s plumbing. You
don’t go to the water, the watercomes to
you.

What an innovative concept. You take advantage of the natural laws of
gravity and pressure, combined with amazing technologies like pipes and toilets
and sinks and tubs and faucets and valves and fixtures, and within seconds you
have cold water to drink and hot water to bathe, while the dirty water flows far
away from you. Ahhhh.

And so, given the
choice, assuming you were fortunate enough to have the choice, how would you prefer
to get your water? By walking to the well, or by turning a knob?

There’s no
question. Every one of us would choose plumbing. And yet, when it comes to our
businesses, when it comes to communicating our value to customers, most of us
are still walking to the well. We’re still schlepping around town, carrying
empty buckets to the marketplace and cranking the pump until we find customers,
and it’s depleting us.

Walking to the well is an outdated, labor intensive and
expensive marketing model, and we owe it to ourselves to adopt a more
intelligent approach to finding water for our businesses.

Perhaps plumbing is
the solution. Perhaps we could exploit the natural laws of business gravity and
pressure. Meaning, we build a value forward platform that leverages the volume of our daily output, multiplied the originality of our
creative voice, over the course of time, raised to the power of consistency, to
help the market to target us.

That’s how I’ve run my business for more than a
decade. And every time I watch another colleague of mine schlepping over to the
well, I think to myself, thank god for indoor plumbing.

LET ME ASK YA THIS…

How could you make the water come to you?

LET ME SUGGEST THIS…

For a copy of the list called, “11 Ways to Out Market the Competition,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

[email protected]

www.nametagscott.com