Knock where the door is already open

I recently launched a software application that helps people identify what’s already true for them, and then leverage that asset to increase the rate of return on their investment. 

Here’s one of my favorite questions from the list. 

What are you already doing that could be making money? 

It’s a brilliant time saver, income generator and value creator. Because it challenges people to conduct an ongoing analysis of their current talent portfolio, as opposed to killing themselves trying to master something new. 

That’s a much smarter and easier way to make more money. To start where you are. To knock where the door is already open. To take the training you already have and use it to create value in the world. 

I started writing and performing music when I was twelve years, but it wasn’t until my thirties that I finally gave myself permission to treat music as a significant income generating activity. All because I asked one question. 

What are you already doing that could be making money? 

As a result, I launched a dedicated website to give fans access to my full catalog of music. And as a musician for hire, I now play concerts and sell records and conduct workshops and offer a full line of musical services that make money, make meaning and make a difference. 

If you’re trying to figure out how to diversify your business, start by identifying what’s already true for you. 

Believe that who you already are is enough to get started, trust that you contain multitudes and start converting your assets into something real in the world. 


What three compliments do people make about my way of thinking that, to me, is just an effortless extension of my inherent expertise?


For a copy of the list called, “50 Questions Every Entrepreneur Should Ask,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!


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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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