It’s just true enough not to be a lie

Here’s one of
the mantras I use to understand the propagandas of life. 

It’s just true enough not to be a lie

This new sports drink contains nutrients,
antioxidants, all natural ingredients, electrolytes, vitamins and minerals, and
will help you flush out free radicals, toxins and impurities from your system. 

Not really. If you examine the label closely, the drink contains mostly
water, sugar, sodium, artificial flavorings and a heaping shit ton of

Unfortunately, because one half of one percent of the drink does,
technically, contain real fruit juice, the claim is legally substantiated. It’s
just true enough not to be a lie. 

Of course, big companies don’t have the
monopoly on mass delusion. People and organizations of all sizes and shapes
will use the tools of persuasion and influence and mass hypnosis to fit their
business needs. 

Years ago, I was seduced into working for a company that
positioned itself as a innovation studio. An inventor of disruptive

Which sounded sexy and interesting and fun. But six months into
the job, it was clear that they were just a glorified digital media agency. A
cadre of brilliant arseholes that made cool websites. Several of whichdidwin innovation awards. But
everything else was just hype. It was just true enough not to be a lie. 

Bernays, the founder
of modern marketing, put it best:

People are rarely aware of the real reasons
that motivate their actions. In almost every act of our lives, whether in the
sphere of politics or business, in our social conduct or our ethical thinking,
we are dominated by the relatively small number of persons who understand the
mental processes and social patterns of the masses. It is they who pull the
wires that control the public mind, who harness old social forces and contrive
new ways to bind and guide the world. 


What things in your life are just true enough not to be a lie?


For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 

The Nametag Guy in action here!


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