Gently, gently make room for transcendence at last

The desire to consume is a form of lust. 

It’s that psychological force producing intense wanting for some object to fulfill our emotional and existential needs. 

And the problem is, the charlatanic industries that take advantage of our addiction to stuff use consumer goods to bait that lust, even though they never actually satisfy it. 

Because all consumption comes with a limited ceiling of satisfaction. Otherwise it would not be good for the bottom line. Companies are built on repeat business, and repeat business is built on the sacred external objects we seem to have attached to our happiness. 

But for those of us who are not armored against the seductions of this age, here’s the key to remember. 

Every type of con relies upon the same thing. Distracting us from the obvious, which is that we’re all going to die, and whatever we think we need to consume in the meantime, it won’t solve anything for us. It won’t put an end to this terrible search for something that we know will ultimately not give us fulfillment. And whatever they told us would be waiting for us on the other side, it isn’t there. 

Because anything worthwhile in this life is an inside job. 

Happiness, fulfillment, love, meaning, satisfaction, esteem, purpose, worthiness, whatever transcendent experience we are in search of, whatever we think will make our heart stilled into astonishment, it’s already there. It always was. 

The bush never stopped burning. 


What if you knew that nothing was missing for you right now?

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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