Festering resentment like an underground swamp fire

Imagine taking a road trip with five people, each of whom is giving you conflicting directions as to how best to get to the destination. 

One guy paid for the gas, so he feels entitled to have the last word. 

One lady thinks she’s a great driver just because she has a license. 

One guy comes from a town that only used bicycles for transportation. 

One lady is a straight up bitch that thinks she invented the car and knows everything. 

One guy has taken dozens of similar trips in the past, is convinced that his particular route is the fastest and most effective way to get there and anyone who disagrees with him is a fascist. 

Meanwhile, you’re trapped behind the wheel not only trying to navigate through this rainstorm, but also control the radio, sort through everybody’s contradictory feedback and take the right exits, without popping a vein in your forehead. 

Oh, and to make matters even more infuriating, once you finally arrive at the destination around midnight, you get a text message from the guy who was supposed to meet you there, alerting you of a last minute change of venue, and so, now you have to drive sixty miles in the other direction. 

This, ladies and gentlemen, is what work feels like when you have no process. Chaotic, frustrating, redundant and causes resentment to fester like an underground swamp fire. 

A delightful reminder that process isn’t what gets us to the goal, process is the goal. 


Where do you lack process most?

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Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  



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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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