Fertilizing the bad fruit hoping for a good harvest

People love bragging to themselves and others about how they’re really doing the work. 

It just sounds so ambitious and blue collar and honest. Doing the work. 

The only problem with that phrase is, it presupposes that people have a productive definition of what work is. 

Because if their initial assumption is flawed, then any subsequent ambition is wasted. 

Like the person who has been unemployed for two years, but spends thirty hours a week on dating websites and having coffee with strangers, trying to find the perfect boyfriend. 

She very well may be doing the work. But it sounds more like stalling maneuver. Sounds like a person who is artfully creating constant distraction by piling on comfortable, arbitrary work that helps her avoid doing what matters most right now. 

Covey famously pointed this out in the bestselling business book in history:

If the ladder is not leaning against the right wall, then every step we take just gets us to the wrong place faster. 

Does that describe you or someone you know? Inventing spectacular ways to avoid doing the real work? 

If it does, it’s nothing to be ashamed about, merely aware of. Because once you accept that you’ve been putting off action to a day that never arrives, perhaps it will motivate you to redefine what doing the work really means.


How will you break free of the mesmerizing forces that want you to avoid looking reality in the eye?

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  



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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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