Everything is designed to give us a stronger base

I try to focus on executing good process, whether or not I achieve good outcomes. Because process is something I can control. Outcomes are not. I’ve been burned enough times to know that the more I hang my sense of achievement onto a flimsy foundation, the more likely I am to be disappointed when it topples. 

Process orientation, then, becomes a form of creative insurance. It’s a way of protecting myself against the inevitable disappointments and fluctuations of the work. Because in the end, process is something nobody can take away from me. I own that. Even if the outcome does fade into the shadows, the person I became and the insights I gained and the experiences I collected are mine forever, minus zero, no limit. 

That’s why I’m so adamant about documenting everything I learn behind everything I make. The act of writing down the moments of my history lets me own them. Writing assures the events belong to me rather than me belonging to them. 

While I was filming my music documentary, I made thousands of notes filled with insights and perspectives and lessons learned in the process. In fact, by the time the movie was finally finished, I had already written my next three books. 

That’s the beauty of process. We can always use it to our advantage. Each journey can be a vehicle for answering questions about ourselves, adding value to ourselves and creating art for ourselves. Everything is designed to give us a stronger base. 


What’s your system for learning from every process, regardless of the outcome?


For a copy of the list called, “26 Ways to Out Brand Your Competition,” send an email to me, and you win the list for free!

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Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  



Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2015-2016.

Email to inquire about fees and availability. Watch clips of The Nametag Guy in action here!


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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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