Nobody commits anymore.
Not just because it’s
hard to commit, but because it’s easy to bail.
When picking a vendor, picking a university, picking a home,
even picking a mate, technology dissolves loyalty. With instant access to an
unlimited reservoir of choices, every additional option makes it harder and
harder to stick with something.
The problem, then, is not just our fear of commitment – it’s
our surplus of escape routes.
If we want to paint ourselves into an accountable corner, if
we want to become known for our commitment, the only answer is to burn the ships, practice some serious restraint and play for keeps.
Otherwise we’re just another question mark in people’s