Doubling down only amplifies the pain

The struggle of
entrepreneurship isn’t the financial uncertainty, but the emotional volatility.
The whipping between disappointment and exhilaration. 

In the beginning of any
given month, for example, I might experience several days or weeks of
confidence and inspiration, producing piles of great work in record time,
booking new clients like it’s going out of style. 

But by day twenty, I might
find myself completely unmotivated with nothing to say and zero faith in my own
abilities as a professional. And to make matters worse, because of the human
brain’s bias toward negativity, that low would erase whatever high came before

It’s like it never even happened. 

But the solution to this entrepreneurial
struggle wasn’t necessarily to work harder, smarter and longer. That’s the
strategy I used to execute during low times, but what I found was, doubling
down usually only amplified my pain. 

Because time would continue to go by with
nothing happening other than my own continuing efforts. It was like multiplying
by zero. No matter how big the number was, the result was still the same. Zero. And that enraged me. 

though, I’ve been taking a different approach. I’ve been learning new ways to
treat myself with compassion and patience. 

Instead of punishing myself without
mercy, I’m taking time to step back and recognize how hard it is for me in the

Instead of ignoring the fact that I’m suffering and focusing
exclusively on solving my problem, I’m stopping to give myself care and

It’s a deeply vulnerable, surrender driven approach, but to my
surprise, it works wonders. 


How do you handle the emotional volatility of running your own business? 


For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2017-2018.

Email to inquire about fees and availability. Watch clips of 

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