Claim intellectual ownership of the space

Never walk into a meeting empty handed. 

Show up with ideas. Physically written out on paper. And when the time is right, don’t just hand it over, deliver it. 

This practice is not only fun, memorable, unexpected, engaging and creative, but it also speaks volumes about the kind of person you are. 

Somebody who brings value. Somebody who invests personal preparation and perspiration into their appointments. Somebody who knows how to dig into a problem and understand what people are looking for and bring real ideas to the table. 

Besides, ninety percent of the prospects you sit down with are just going to reject you anyway. Why not use those meetings as opportunities for practicing creativity and living your values and sharpening your problem solving skills? 

There’s absolutely zero downside. 

When you show up with ideas, you walk into the room already a winner. And nobody can take that away from you. 

But when you come through the door empty handed, they have the power. 

When I worked as a strategist at marketing agency, the research and discovery process was my favorite. Because it gave me a chance to go deep early. That way, I could show up to our meetings with ideas. 

Was it necessary to watch two documentaries and read the company founder’s book on the first day? Probably not, but that’s who I am. Homework is my thing. By overwhelming myself in the beginning of the process, by inhaling as much content as my intellectual lungs can handle, it always pays off somewhere down the road. 

Next time you have a meeting with a client, prospect or coworker, show up with ideas. 

Claim intellectual ownership of the space. 

Use your next meeting as a platform for generosity and expression


Is there an entity that will have trouble living without you?

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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