Becoming more deeply useful to the people closest to me

Emerson said that if we make ourselves necessary to the world, mankind will give us bread. 

Sounds like a fair exchange. Here’s how we can put it into action. 

The first step is believing that each of us has a special talent that is unique and essential to the whole of humanity. Which is not an insignificant story to tell ourselves. Believing that mattering is our choice is surprisingly underrated. 

The next step is trusting that we can make a useful contribution with what we have, where we are, right now. Which requires profound acceptance and okayness of the self. Believing that we don’t need to have it all figured out to make a difference is no easy task. 

At that point, we begin asking the key question. At what points do my talents and deep gladness meet the world’s deep need? This assures that our highest gifts are usefully deployed. That we are serving the world, and not just our own egos. 

Next we have to clear the way for us to burst forth with our talents. And that means cutting out the world’s noise and distraction that conspire to block our genius from its full expression. Knowing that in a world where anybody can do anything for nothing, the only barrier is permission. 

The final step in making ourselves necessary to the world is the thrill of feeling our own talents rise up inside of us. Not only noticing and naming that experience, but owning it proudly. And having faith that we can recreate that thrill any time the world needs it. 


How are we going to keep you and your talent from dying today?

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Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.

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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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