A portent of doom and misfortune

Data driven organizations are trained to stop wondering what they think and start asking what they know. 

To move away from hunches and instinct and closer to fact. 

Which is a useful approach when it comes to technology. But when it comes to messy task of unraveling the riddle of human nature, things aren’t so binary. 

During my stint as brand manager a tech startup, our entire staff of six hundred gathered for an all employee party. It lasted fourteen straight hours. And it consisted of food trucks, sporting events, craft stations, free tshirts, meditation classes, hookah circles, drone videography, and open bar and all night dancing. 

A party for the ages, no doubt. 

Strangely enough, there was a moment during the fireworks display when a corkscrew of chill flew through the hollows of my spine. 

Holy shit, something really terrible is about to happen here. 

Huh? Where did that feeling come from? Oh well. It’s probably nothing. Just my spicy kebab digesting. 

A month later, the company laid off ten percent of its staff. Including my entire office. Effectively immediately. 

We had our world pulled out from under us like a ratty rug you toss on the rubbish pile. 

It was quite biblical, in fact. Like the story of the writing on the wall. Belshazzar is told:

You have been weighed on the scales and found wanting. God has numbered the days of your reign and brought it to an end. 

How’s your intuition these days? 

It’s funny, in a data driven world where we are taught to worry about the validity of our thoughts rather than to trust our intuition, we have never needed our guts more. 

Gavin’s brilliant book on the gift of fear reminds us that no animal in the wild suddenly overcome with fear would spend any of its mental energy thinking, it’s probably nothing. We must train ourselves to entertain the possibility that our minds might actually be working for us and not just playing tricks on us. Every thought is preceded by a perception, every impulse is preceded by a thought, every action is preceded by an impulse. 

Lesson learned, next time you look up at the fireworks and all signs point to oh shit, take action on your intuitive leads. 

Begin with the truth and build on the firm foundation it provides. Steel yourself against the portent of doom and misfortune. 

And perhaps you’ll make it out of the kingdom alive. 


How are you watering and fertilizing your faith through the practice of intuition?

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  



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