You don’t need any synthetic forms of aliveness

The best part about watching competitive swimmers is, they never make any tense, contorted facial expressions. 

No matter how exhausted and cramped and aggressive they are on the inside, their face just flaps in the water like dog jowls hanging out of a car window. Because when a person is under water, they have to relax everything they can relax. That way, all of the oxygen in their body can go to the places that are doing all the work. 

It’s a smart approach to swimming. In fact, it’s a smart approach to everything. Mastering the economy of effort. 

Walk into the workspace of any prolific creator, and you’ll notice how they’ve arranged their work to coincide with their energy style. They spend as little energy as possible to get things done. They surrender their actions to systems superior to their minds, leaving them free to strategically focus their available energy on the work that matters most. They’re swimmers. 

Walk into the workspace of an amateur, and you’ll notice them investing all their valuable creative energy waging personal battles of useless speculation, trapped in the vortex of comparing and chasing and airing grievances. They’re drowning. 

Proving, that in the economy of effort, oxygen is everything. It’s freely available and highly efficacious. But only when it travels to the right part of your system. 

Next time you see a commercial for a new energy drink that contains nutrients, antioxidants, amino acids, essential oils, healing properties, all natural ingredients, electrolytes and vitamins and minerals that will help flush out free radicals, toxins and impurities from your system, run in the other direction. 

You don’t need any synthetic forms of aliveness. 

Focus on expanding your capacity for positive energy. And while the rest of the world is nodding out in front of the television, you’ll be left with undirected kilowatts to redirect into something creative and enriching. 

LET ME ASK YA THIS… 

Have you taken responsibility for the energy you bring to the world?
LET ME SUGGEST THIS…

For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

5 Adulting Lessons I Learned The Hard Way

Adulting is hard.

Even accepting the fact that adulting is an actual word, is hard.

Thank you very much, Urban Dictionary.

But in my short thirty-six years on this planet, I have learned tons of unexpected lessons about what it means to be a grown up.

And not the ones they teach you in school.

The lessons you learn by starting a business from scratch, failing a lot, getting back up, failing again and then repeating that process until you either succeed massively, or develop a stress related illness and spend a week in the hospital breathing through a chest tube.

Yes, that actually happened to me. But I digress.

My friends at Credit Card Insider, an exciting new resource for unbiased consumer, commercial lending options and credit card reviews, have asked me to share a few of these adulting lessons. Specifically as it relates to finances, money, spending, saving and other spokes on the abundance and prosperity wheel.

It sounded like an interesting writing prompt, so here we go:


1. Interpretation trumps income. Since we’ve been culturally conditioned to attach so much of our personal value to our earning, we mistakenly confuse self worth with net worth. We believe that we have no value and dignity apart from our financial bottom line. And until some great monetary windfall magically comes along to make everything better, we will continue to feel less than whole. After all, who are we without our steady paycheck and our disposable income and our healthy bank account? Exactly zilch. But of course, that’s scarcity thinking. Confusing self worth with net worth doesn’t help us create a healthy relationship with money that supports and enhances our overall experience of prosperity. It merely allows us to adopt a critical voice towards ourselves. And so, like the salesman who accepts himself with every cold call, whether he gets a yes or a no, we must also learn to be accepting of ourselves in every moment, whether we are earning a lot or a little. We must trust that we are fine, we are richly supported, even when monies are not as forthcoming as we’d like them to be. Ultimately, this belief that we have enough, we are enough and we do enough, even in the wilderness of an uncertain future, is a practice of abundance that allows us to hang tough during the lean times. Remember, poverty isn’t the absence of money; it’s the absence of possibility. How we perceive and interpret our financial situation is more important than how much income we actually have. Are you rushing to make money the problem to justify your fears?


2. When in doubt, hire yourself. Renaissance artists often had patrons. Organizations or individuals who supported, encouraged and bestowed financial aid upon them, so that their creative work could collide with the outside world. These people were the original angel investors, sugar daddies and fairy godmothers, and without their crucial role, many of our finest works of art never would have seen the light of day. Davinci himself even had a number of powerful patrons over the course of his career, including kings, scientists, clergymen, politicians and other influential members of the community. Of course, that was several hundred years ago. These days, there’s a very low probability of a wealthy noble darkening my doorstep with a suitcase full of money who says, young man, I like the cut of your jib. Please accept this gift of several million dollars to help underwrite your weirdness. No contracts. No strings attached. Just send me a signed copy of each piece when you’re done, and we’ll call it even. Good day. Too bad. Sure would make life easier to have a patron like that. And so, we have to be smart about providing for ourselves. We have to find a way to fund our own projects. We have to underwrite our own ability to make art. And we have to be willing to make whatever arrangements are needed to assure that our work reaches the world. In short, we have to become our own patrons. Because nobody else is going to give us the financial foundation to prove how talented we are. That’s our job. I’m reminded of interview with one of my favorite performers. Rollins reminisced about his history of initiating his own projects, about being the producer of his own work, and his advice to young artists was, don’t ever factor in anybody ever helping you. Which sounds like petulant, cynical, selfish advice, but that’s not the point. Henry wasn’t trying to be anti dependent, attempting to meet of his needs and wants himself, refusing to be vulnerable and open to the assistance of others. He just wasn’t banking on it. He wasn’t waiting to be tapped on the shoulder. And so, he just hired himself and got to work. How will you rearrange your life to become your own patron?


3. Pave a smoother path to profitability. It’s confusing and frustrating when we’re unable to manifest financial abundance quickly and easily. No matter how many positive affirmations we write, no matter how much time and energy we spend offering ourselves to the world, in service, in exchange for money, sometimes, the bank account just doesn’t go up. And it feels like we’re just running in place, laboring in vain, killing ourselves for nothing. But that’s the nature of prosperity. It operates on its own clock. And our job is to trust the process, rather than blocking its expression. That’s why I go busking in the park on a weekly basis. Not only because the process is musically fulfilling, but financially as well. Even if strangers only donate a dollar a piece, that money still adds up. No amount is insignificant. And the best part is, after a few hours of playing, I can gaze down into my guitar case and behold a nice little chunk of change, which I earned, in real time, by sharing my art, with appreciative patrons, without asking anyone permission. That experience does wonders for my abundance mentality. The tips are a reminder than money matters to me. That income is always flowing into my life from all directions. That I am a creative professional with real earning potential. And that I’m astute enough to spot earning opportunities whenever they present themselves. The best part is, anybody can do this. It’s not about busking, it’s about basking. In the abundance that the universe has to offer. It’s simply a matter of hiring yourself, setting up shop, creating value for others, and being open to receiving the money they’re willing to give us. Even if it’s just a dollar. That still counts. Do you have a relationship with money that supports and enhances your overall experience of prosperity


4. Fire up your economic engine. The fastest way to go out of business is to be religious about how you make your money. And I mean that in a strategic sense, not a spiritual one. It has nothing to do with god and everything to do with growth. After all, the word religion literally means to link back. It’s the one thing in your life that everything else in your life links back to. And so, when growing your business, religion can be the death of you. Because it leads to the fatal temptation of defining your value, your market and your future too narrowly. Closing yourself off from a universe of opportunities. I have a pastor friend who said it best. Certainty is boring. It’s against new information. It’s orthodoxy and fundamentalism and dogmatism, which operate on a pure state of perfection that existed sometime in the past, convincing us that if we could just get back there, everything would be fine. And believe it or not, that’s how a lot people approach their businesses. They move toward their safe, proven target like an arrow, completely ignoring all the beautiful air rushing by. Air that could become oxygen to fuel their growth in a new direction. I’m guilty of this sin myself. After fifteen years of entrepreneurship, the story I’ve been telling myself is that my talents only have one or two or three ways of being used by the marketplace. But clearly, that’s just the religious fundamentalist in me trying to mitigate risk and growth and change. Trying to trap my talent in a box for fear of what other gods might be around the corner. And if I could just stop being so damn religious about how I make my money, perhaps I could stumble upon a new path of working that I haven’t tried yet. One that frees me to create new kinds of value for new kinds of markets in new kinds of ways. One that give your little economic engine every possible advantage in the current postmodern landscape. And all the businesspeople shall answer and say, amen. Are you willing to give up your models of the path as you travel it?


5. You are what you charge. When I first went into business, I would prepare for sales calls by spending twenty minutes in bathroom, quoting my fee in the mirror. It was humiliating. Especially since I was still living with my parents at the time. But that’s how scared I was. And in those early years, you have to take your confidence where you can get it. Of course, there’s nothing more maddening than the first time you actually do get the guts to ask for the money, and the prospective client doesn’t balk or even blink at the price. Because all you can think to yourself for the rest of the day is, damn it, I should have asked for more. My mentor once told me, if they say yes too quickly, you didn’t ask for enough. It’s a helpful principle of negotiation that I’ve always appreciated. Because it makes the negotiation process riskier. It invites you to add a little bravery to conversation an advocate for yourself. To look in the bathroom mirror, believe that you’re a welcome presence who’s creating value, and demand that you get paid what you’re worth. Even if that price makes the other person shift in their seats. It’s like my yoga instructor says. Better to feel slightly crappy during class than to suffer all day. The same principle applies to asking for the sale. Better to grab your balls and quote a uncomfortably high fee than to leave money on the table and hate yourself all day. Remember, you don’t get any bravery points for undercharging. Follow the fear. Use it as a foothold on the path to true aliveness. And remember that if you’re not scared, your dream is too small. What am I not charging for that people are telling me that they would pay money for?

And so, those are just a few lessons I’ve learned about finances and adulting:

Interpretation trumps income.

When in doubt, hire yourself.

Pave a smoother path to profitability.

Fire up your economic engine.

You are what you charge.

Yes, I learned every one of them the hard way. But that’s probably why the lessons stuck. In the words of Tom Hanks from A League of Their Own:

“It’s supposed to be hard. If it wasn’t hard, everybody would do it. It’s the hard that makes it great.”

He may be talking about baseball, but it’s also about the game of life.

Happy Adulting!

LET ME ASK YA THIS… 

Are you robbing yourself of growth opportunities by learning things the easy way?

LET ME SUGGEST THIS…

For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

Rush in where the angels fear to tread

When you do anything risky, you can count on agonizing moments of uncertainty and frustration and irregularity. 

That’s the price of gambling on yourself. There are no guarantees. Everything you do is a public bet with your imagination. Every project you launch is another frisbee out the window. 

No wonder it’s so scary to hire yourself. 

And yet, as stressful as those feelings can be, they’re also a powerful source of validation. They’re a reminder that you’re doing the right work. 

But the people who only take on riskless projects devoid of any semblance of blood and hunger and risk and daring, they never feel that way. Ever. Their mediocrity comes at the cost of their own sense of aliveness. 

The challenge, then, is developing the emotional security that acts as the base for these risky ventures. 

Maslow published his groundbreaking paper on this very subject back in the forties. His research found that emotionally secure people didn’t perceive the world as a threatening jungle where most human beings were dangerous and selfish. Rather, their general happiness isn’t shaken by the disturbances in the fabric of their life. They’re at home in the world. They expect good to happen. And when it doesn’t, they have the ability to manage strong impulses and feelings and bounce back quickly. 

However, emotionally secure people also apologize when they’re wrong. They confess their limitations. They’re willing to immerse themselves in other people’s points of view. And they ultimately befriend their inner critic by listening to it and extracting the value behind the criticism. 

That’s why they take risks with their endeavors. Because they trust their psychological foundation to support them during times of uncertainty. 

Mediocre people don’t do that. 



LET ME ASK YA THIS… 

Can you endure the sacrifice, risk and adventure that commitment entails?

LET ME SUGGEST THIS…

For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

The limits of our language are the limits of our world

All transformation is linguistic. 

If we have any desire to create a better future for ourselves, it can only happen through a shift in our language. By having a conversation that we’ve never had before. 

Years ago, I sought out a more precise grasp of my own creative process. I became curious about the architecture around what the I do all day. 

And so, as an experiment, I began to formally document all of the principles and practices that have silently guided my creative work for the past two decades. 

It was a blast. In fact, I wrote a trilogy of books about it. Each of which included a robust glossary. A working vocabulary that permitted me to communicate with myself and others about my creativity. 

That glossary changed everything. Crafting and employing a lexicon of words and phrases helped me feel empowered to speak a language that supported my intentions. It built the machinery that regulated my emotions. And it allowed me to explain my own life to myself in a more clear, quick and competent way. 

All of which led to new projects, increased happiness, higher earnings, more connections and bigger opportunities. 

Proving, that limits of our language are the limits of our world. If you want more leverage for changing the context of your world, use your words. 

Start by substituting new language that supports your intention to move in a desired direction.  


LET ME ASK YA THIS… 

Is the vocabulary you’re using locking you into ways of thinking and behaving that limit your ability to see new possibilities?

LET ME SUGGEST THIS…

For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

The quality of our preoccupations has plummeted

If we’re too busy fetishizing the habits of others, we’ll never develop any of our own. 

That’s the problem with the modern media landscape. The quality of our preoccupations has plummeted into idol worship and vicarious living. 

We’re watching television shows and listening to podcasts and reading books and subscribing to blogs that profile other people’s habits, rituals, workspaces and daily routines. 

Which is fascinating, no question. 

But it’s really just procrastination in disguise. It’s an advanced avoidance technique. A spectator sport. By leading someone else’s life for a short period of time and then obsessing endlessly over it, our mind is tricking us into believing that we’re the ones doing something meaningful. 

And because we feel a certain satisfaction from that vicarious activity, we’re less motivated to do any actual work ourselves. 

That’s the problem with avoidance. Anything based on that motivation has a very limited ability to work. And when it becomes the major action in our lives, we cannot move to where we want to go. 

Consider these two statistics, both of which come from the bureau of labor. 

First, our country’s current unemployment rate is just north of five percent, which nets out to over eight million people. 

Second, our country’s current average number of hours of television watched per week is thirty three. 

Apparently, we’re so unemployed that we’re watching other people work. 

Something doesn’t compute. 

It’s time for us to own up the fictional nature of our own story. It’s time for us to stop living vicariously through others and start creating real value in the world. 

LET ME ASK YA THIS… 

How many hours last week were you watching other people work?

LET ME SUGGEST THIS…

For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

What we consider ours we will build and nurture

When we first
moved to our neighborhood, my wife and I enrolled in the volunteer work study
program at our yoga studio. 

Not only to earn discounted yoga and free towels
and unlimited water refills, but also to belong on a deeper level. To increase
the amount of relatedness that exists in our world. And to build a wider and
deeper sense of emotional ownership in the yoga studio that we love so much. 

That’s how social capital works. To belong is to act as an investor, owner and
creator of a particular place. To belong is the opposite of thinking that,
wherever you are, you would be better off somewhere else. 

And so, every time we
return to the studio where we belong, whether we’re taking class, washing mats,
drying towels, sweeping floors, chatting with new students or asking teachers
questions, we are in community. 

Every time we gather becomes a model of the
future we want to create. 

Which is interesting, because the term yoga derives from the word union. Which is the whole goal of
belonging. It’s the longing to be in union with others. 

And this community,
this place that we return to every day, is the container within which our
longing to be is fulfilled.


LET ME ASK YA THIS… 

How can you assure that the experience of belonging doesn’t isn’t left to chance? 

LET ME SUGGEST THIS…

For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

If there comes a day when I have nothing to say, that’s okay

It’s tempting to use strategies to overpower our inertia by trying to inspire ourselves. 



We set our alarm for five and leap out of bed and pump ourselves up in the mirror and go out for a run and then eat a hearty breakfast and write out our list of affirmations and start trying to accomplish seventeen things by lunch. 



And with the noblest intentions, of course. 



But often times, trying to overpower lethargy doesn’t end up working. Because when we run out of steam, we stop taking action. 



I used to experience chest pains in the first two weeks of every new year. That was my body trying to tell me to stop overpowering my own inertia. But I never listened. I was too busy feeling big and heroic and motivated. Addicted to busyness, dreading what I might have to face in its absence. 



Until I finally realized, wait a minute, if I’m not inspired, the world won’t tilt on its axis. There’s no motivation police that’s going to darken my doorstep with orders to take me down to the station for questioning. 



Here’s what I say to myself instead. 



If there comes a day when I have nothing to say, that’s okay. 



Which sounds like a nursery rhyme or a support group mantra. But it’s true. Because there are tens of thousands of days. Failure is okay when you know you’re on a long road. 



And so, if you’re on the way to turning your vision into reality, accept the fact that you will feel both good and bad. 



Don’t overact to either. Keep events in perspective. Take everything in stride. 



Remember, you’re the type of person with long term goals, meaning, you’re not intimidated by short term setbacks. 



It’s part and parcel of the rollercoaster of business. 



LET ME ASK YA THIS… 

When was the last time you tried to overpower your own inertia? 
LET ME SUGGEST THIS…

For the list called, “99 Ways to Think Like an Entrepreneur, Even If You Aren’t One,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.  

[email protected]

www.nametagscott.com

Never the same speech twice. Customized for your audience. Impossible to walk away uninspired.

Now booking for 2016-2017.

Email to inquire about fees and availability. Watch clips of 


The Nametag Guy in action here!

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