It’s not enough to just be amicable strangers.
I want to be friends with everyone, all the time, everywhere, forever.
That’s just me. I don’t have to warm up to people. I don’t have to get to know someone before we connect. I don’t have to wait until we’ve hung out six times before I start opening up.
I just jump right in. I reveal myself quickly, openly, honestly and respectfully. I don’t make small talk – make big talk. Immediately.
And most of the time, others reciprocate. People appreciate the willingness to cut the formalities and start connecting for real. With the exception of occasional weird looks, most people are cool with it.The nametag is merely the entry point. The spark. The signal. And while it’s nothing grandiose, it’s proven to be a strong enough lever.
It doesn’t force intimacy – it accelerates it.
Not by false identification. Not by pretending to be everyone’s best friend. Not by memorizing a few pieces of personal information.
But by reducing the distance between people.
LET ME ASK YA THIS…
How do you do that?
LET ME SUGGEST THIS…
For the list called, “153 Quotations to Inspire Your Success,” send an email to me, and you win the list for free!
* * * *
Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
[email protected]
Never the same speech twice.
Now booking for 2012!
Watch The Nametag Guy in action here!
We have all the ideas we can handle.
How do we balance it all?
Saying goodbye is always sad.
We shouldn’t have to talk ourselves into opportunities.
“Our job is to buy other people’s mistakes and remarket them as opportunities.” –Mark Ginsberg, President, 
“Closeouts were historically thought of as junk,” they said. “But everything we have is gorgeous. Even though we never fall in love with our own inventory.”
“The only thing classier than our products is our people,” Frank said. “Their excitement makes customers want to buy, and their commitment gives customers confidence to buy again and again.”
“We’re not paralyzed by the fear of failure,” Frank said. “When you believe in the business, you overcome everything. Besides, the first hundred years are the hardest.”
Whether it’s a recession, a flood, a shift in the industry or a lost palette of goods, CWC knows that you can’t eat like an elephant and poop like a bird.
“Because we’re willing to share in almost every direction, we build a bridge to our competitors,” Jim said. “We keep them in business. And by treating them like partners, they become a power source. If it was just us, it would be hard to survive.”
According to Mark, “We wanted the typo in there to make sure our customers didn’t think we were perfect.”
“A few years ago, part of our warehouse collapsed and flooded after a big storm. I was the lucky one who go to dive down under six feet of water to unplug the drain,” Tom laughed.
“When we share a personal side of ourselves,” Bruce said, “it makes customers want to pay us. If you want them to spend, you’ve got to bend.”
“Do us a favor once and we’ll be loyal forever,” said Jean. “We’ve had employees make sales from the nursery home and receive commission checks from the grave!”
“There’s no job too menial for anybody,” Jerry commented. “Every gear matters to the whole package. Independent we’re fine, but together we’re fabulous.”
“We’ve never sacrificed integrity for profit,” Frank said. “Class is a word we’ve earned by live up to it in each and every transaction.”
Big thanks to my client, 
What happens when we know we who are?
Our desire to perform is not reason enough for people to hire us.