NametagTV: Sales Questions That Matter, Vol. 2

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How do your questions create confidence?

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* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
scott@hellomynameisscott.com

Sick of selling?
Tired of cold calling?
Bored with traditional prospecting approaches?

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How to Follow Your Heart Without Losing Your Mind

Following your heart is more than just doing what you want.

It’s about working without a map.
It’s about giving the soul its bread.
It’s about penetrating the stuckness.
It’s about nourishing your compulsion.

Also.

It’s about taking your dreams seriously.
It’s about honoring the constants in your life.
It’s about abandoning things whose time has passed.
It’s about stepping out and exposing your dream to the light.

THE QUESTION IS: How do you follow your heart without losing your mind?

Funny you should ask:1. Believe in the availability of your own answers. If you want to follow your heart, the first step is to establish an internal dialogue with yourself. Dive in and see what unfolds. Only then can you create the necessary space to hear what your heart is whispering to you.

Try this: Repetitively ask the following question right as you drift off to sleep: What am I afraid to know about myself?

In my experience, it’s not a question – it’s a catapult. And that’s the cool part is: By the time you wake up, the answers are waiting for you. Even the ones that sting. And when they present themselves, your only job is to stand steadfast in that knowledge, and then execute from that place of true knowing. The rest is just gravity.

Remember: You know you’re free when you don’t have to bury things anymore. If overnight, a miracle occurred, and you woke up tomorrow morning and your problem was solved, what would be the first thing you would notice?

2. Self-doubt is underrated. Although there’s a part of you that wants to believe your confidence is unthwartable, you’re still human. And all humans doubt. The good news is: Doubt protects us. Doubt keeps us humble. Doubt helps us keep checks and balances on ourselves. And doubt forces us to examine what we think and why we think it.

In fact, if you completely believed in yourself – all the time – do you really think you were stretching enough?

Perhaps it would serve you better to lean into your sense of scared-shitlessness. After all: Fear is the final compass for deciding what matters. Maybe try asking yourself, “What signal is my fear sending me?” Your answer might be the best thing you could have learned about yourself.

Get used to doubt. There is no courage without the presence of fear. Fear is the prerequisite of bravery and bravery is the precursor to power. Throw your shoulder into it. When was the last time you doubted yourself?

3. Grow smaller ears. If other people are charting the course of your life, your life is no longer your own. And that’s not only dumb – it’s dangerous. For example, whenever first timers attend meetings of my professional association, I always tell them the same thing:

“Don’t listen to anybody. Not even me. Listen to you.”

Not exactly the advice you’d expect to hear from the chapter president. But the last thing we want is another newbie getting sucked into the vortex of conflicted advice.

What might be smarter – and what might keep those people on the path of their heart – is if they wrote down the things they kept saying to themselves. Even if the confrontation hurt. Even if they were afraid to have those opinions. And even if they liked their thoughts so much that they didn’t want to let them go.

That’s how you keep a light on the truth. That’s how you keep consistent with your core. It’s slightly hurtful but enormously helpful. Are you using up everything you’ve got trying to give everyone else what they want?

4. Guilt throttles thrust. One of my readers recently posed a question that forced me into a revision of thinking: “How do you follow your heart when it breaks everyone else’s?”

Tough call. On one hand, if you follow your heart without watching the wake you leave behind, somebody you love might choke. Then again, you don’t want to miss out on a life changing opportunity because you’re a prisoner of your own remorse.

Here’s what I think: The people you love aren’t keeping you here – the guilt of leaving them, is.

You have to trust that the people who matter most you want you to be happy. You have to believe they want you to be successful. And you have to know that they want you to live where you can grow into the best, highest version of yourself.

I remember when I first told my parents I was moving to Portland. They were shocked, scared and begged me to give it a second thought. But the decision was already made. The voice inside me had simply grown too urgent.

The cool part was, that one leap opened doors I never would have had access to otherwise. And the treasure that lay beyond the threshold changed my world forever. Are you struggling against your own energy?

5. Uncertainty is an asset. Certainty is highly overrated. Personally, I love not knowing. It inspires the hell out of me. In my experience, when I attend to life wherever it moves, and when I leave room for the unexpected, everywhere I end up is beautiful.

That’s the key: You risk rejection by exploring new worlds. Otherwise you court acceptance by following explored paths. Blech. I suppose it all depends on how directionless you can afford to be.

Now, I respect your life situation. I’m sure it differs from my own.

I think that’s the biggest challenge of following the path of your heart: It’s rarely well lit. And everybody is afraid of the dark – everybody. My suggestion: Instead of being stopped by not knowing how, try being sparked by knowing why. With purpose as your baseline, you’ll be able to gather enough momentum to sustain your efforts until how comes your way.

Look: Life is boring when you know all the answers. Ambiguity is an exhilarating dance. Take its hand and spin it like a prom date. Are you willing to tear yourself away from the safe harbor of certainty?

6. Learn to love being hated. Being hated isn’t something you do intentionally to make a name for yourself – it’s something that happens incidentally when you make a name for yourself.

And when I say, “being hated,” I don’t mean that people literally want to cause you bodily harm. It’s more like resentment. Jealousy. Animosity. All of which stem from envy.

But that’s the harsh reality of following your heart: Do what you love and the money will follow – but so will the resentment. Typically from jealous people who aren’t following their own.

When this happens, when people try to push boulders into your path, here’s what you have to remember: Being attacked is a sign that you are important enough to be a target. It’s an indicator of success and a right of passage. And if you’re not willing to piss a few people off, you risk never turning any of them on. The question worth asking yourself is: Would you rather be hated by some or ignored by all?

REMEMBER: Settling is a silent epidemic.

Stop telling yourself that this too shall pass.
Stop being a guest star in other people’s existence.

Just go.

Otherwise you really will lose your mind.

LET ME ASK YA THIS…
Would you rather follow your heart and fall on your face, or swallow your voice and watch freedom escape?

LET ME SUGGEST THIS…
For the list called, “153 Quotations to Inspire Your Success,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
scott@hellomynameisscott.com

Never the same speech twice.
Now booking for 2011-2012!

Watch The Nametag Guy in action here!

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What Smart Entrepreneurs Know about Leveraging Their Limitations

I’m tired of people telling me that there are no limits.

Yes, there are.

Everybody has them. And to ignore your limits is to deny your truth.

HERE’S THE REAL SECRET: Instead of running from your limits – or, worse yet, pretending they don’t exist – try leveraging them.

Leverage, as you may recall from previous posts, is, “To increasing the rate of return on an investment.”

But leverage isn’t a word. Or a strategy. Or something you do to make money.

Leverage is a lifestyle. A way of thinking. An approach to doing business.

I like to think of it as killing to two stones with one bird.

Take it from a guy with no background, no job experience and no credentials – who turned a simple idea like wearing a nametag everyday into a successful enterprise.

Twelve books later, if that’s not leverage, I don’t know what is.

Today we’re going to explore a collection of ideas to help you leverage your limitations: 1. Objectivity is equity. In the past eight years, I’ve delivered over six hundred presentations for corporations worldwide. And typically, I’m the outsider. The freak. The only person in the room who doesn’t know the inner workings of the industry.

Initially, I viewed this as threat to my credibility. A disconnect between the speaker and the audience. But then it occurred to be: People need fresh air. A new perspective from an unbiased source that has no stake in the organization. That’s when I began leveraging my outsiderness as a strength – not a limitation.

If you find yourself in a similar position, ask yourself a few questions:

*What limitations enable you to be more objective than your competitors?
*What assumptions can you explore that most people never think of or take for granted?
*What thinking patterns can you deliver as a result of your ability to detach from the outcome?

Remember: It’s a lot easier to break the limit when you don’t know the limit exists. And the less you know, the more likely you are to come up with an original idea. Are you willing to tell people you know nothing in order to change everything?

2. Magnify your unhideables. With the exception of plastic surgery and cryogenic freezing, age isn’t something you can hide. However, that can work to your advantage if you position yourself strategically.

For example, let’s say you just graduated college. And you’re the youngest person in your office by twenty years. Instead of viewing your youth a sign of immaturity and lack of experience – consider it an asset that enables you to offer a continuous flow of vitality and perspective to your organization.

If you’re proactive and powerful – without coming off as arrogant and annoying – people will notice.

Or, maybe you’re the company veteran. And you’ve been around longer than most of the interns have been alive. Instead of seeing yourself as a dusty monument of irrelevance, position yourself as a reservoir of diverse experience and wisdom who can predict forthcoming industry trends.

If you’re inspiring and visionary – but without coming off as condescending and entitled – people will notice.

Remember: A chicken ain’t nothing but a bird, and age ain’t nothing but a number. Are you focusing on the years or the mileage?

3. Limited palettes make for stronger expressions. In Alan Fletcher’s inspiring book, The Art of Looking Sideways, he explains that the first move in any creative process is to introduce constraints.

Which sounds counterintuitive, as art is an expression of freedom. But having boundaries is what forces you to tap into – and trust – your inner resources in creative ways.

What’s more, limitation is inspiration. When you use it to fuel your creative fire, it enables you to create something that surprises yourself. And that’s where genius lives.

Take the recession, for example. I don’t know about you, but the devastating economy was the best thing that ever happened to my business. Sure, profits aren’t as high the used to be. But the pendulum will swing back eventually.

Meanwhile, in light of shrinking client budgets, I’ve been forced to evolve my service line, expand my role repertoire and provide new value to accommodate my markets. Now, with multiple profit centers, my company has evolved into a more robust, more diverse and more equitable enterprise.

And as a result, my client positioning shifted into that of a resource – not just a writer. And that’s worth money. All by virtue of the economy sucking big time. How could you put yourself in a position that would force your to renew your resourcefulness?

4. Know what you aren’t. This spring, I’m releasing a series of customized, limited edition art prints for my clients. They’re extremely scarce, very expensive and highly unorthodox. But the product is worthwhile because it assures one thing: Their mission becomes more than a statement.

The problem was: I couldn’t draw a straight line if I tried. I’m an artist of the verbal – not the visual. And as much as my ego wanted me to be responsible for every part of the process, I eventually made the decision to surrender.

Thanks to the suggestion of my friend Matt, I hired out the artwork to a brilliant letterpress shop called Firecracker Press. And to my delight, their craftsmanship was a million times better than anything I could have ever attempted.

Lesson learned: It’s a beautiful moment when you realize what you can’t do. After all, sometimes that’s the only way to free yourself to focus on what’s left. Like the boxer with a broken arm, you realize you have no choice but to develop your speed. Or, in my case, pay someone to punch for you. What are you afraid to let go of?

5. Limitations are the doorways to your deepest value. In Hugh Macleod’s bestselling book Ignore Everybody, he shares a fascinating theory about circumventing limitations:

“Picasso was a terrible colorist. Saul Steinberg’s formal drafting skills were appalling. Henry Miller was a wildly uneven writer. Bob Dylan couldn’t sing or play guitar. But that didn’t stop them, right? And why should it?”

Lesson learned: Don’t be stopped by not knowing how. In fact, not knowing how might be the best thing that ever happened to you.

Think about it: If you don’t know where you’re going, nobody can stop you – not even you.

Instead of berating yourself for limited proficiency, use the absence of know-how to activate the excavation of know-why. Tap into the truest motives behind your work. How will come in time.

Until then, just start. You don’t need lessons. You don’t need a degree. And you certainly don’t need anybody’s permission. Just start. As George Carlin once said, “It’s not enough to play the right notes – you have to know why the notes need to be played.” What will sucking make available to you?

REMEMBER: Limits are a beautiful thing.

They expose value.
They galvanize focus.
They renew resourcefulness.

Learn to leverage them, and you’ll kill two stones with one bird every time.

LET ME ASK YA THIS…
Are you ignoring, avoiding or leveraging your limits?

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For the list called, “50 Questions Every Entrepreneur Should Ask,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
scott@hellomynameisscott.com

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Tune in to The Entrepreneur Channel on NametagTV.com.

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6 Ways to Make People Feel Essential

Congratulations. You remember names. You celebrate birthdays. You memorize preferences.

But that’s not what makes people stay.

Making people feel valued, important, special, needed – or whatever other simplistic leadership instructions you read in How to Win Friends and Influence People – is pretty much expected at this point. It’s the baseline requirement of being a leader.

But that’s not what makes people stay.

If you want the people who matter most to show up in full voice, work their hearts out for you spread the organizational love like a fever, you have to make them feel essential.

Essential meaning, “Your work matters.”
Essential meaning, “We would crumble without you.”
Essential meaning, “If you were gone, people would notice.”

Are you a practitioner of essentialism? If not, try these ideas:1. What do you see when you see people? That’s the question approachability hinges upon. For example, last week I met a woman whose specialty was securing venture capital funding. Neat lady. She was sharp, aggressive and energizing. But when she learned about my work, she confessed that her clients and colleagues historically perceived her as being unapproachable.

“The problem is, only one out of a hundred people I meet are ideal clients. And my default programming is to uncover – as quickly as possible – whether or not they’re one of the ninety-nine. Otherwise I lose interest.”

Which makes total sense. Especially from a prospecting point of view: You don’t want to burn your days chasing non-economic buyers. But while it’s one thing to qualify – it’s another things to compartmentalize everyone you meet into convenient little boxes.

Turns out, if you approach people as unique individuals – as human beings – they remember feeling essential. But if you exploit them as a means to an end – as integers – they remember feeling small. Are you memorable for the right reasons?

2. Decide how you want to leave people. Approachability is about how people experience themselves in relation to you. And while you can’t control people’s emotions – outside of manipulation, punishment and coercion – what you can do is be more intentional in how you walk away from them.

For example:

Want to leave people laughing? Help them evoke the humor in their own lives.

Want to leave people inspired? Enable them to give birth to their own realizations.

Want to leave people heard? Reflect their reality by taking.

Your challenge is twofold: First, to identify the baseline emotion you want to leave people with. Second: To remind yourself of that emotion on a daily basis. Because in the end, it’s not about being the life of the party – it’s about bringing other people to life at the party. And it’s not who you know – it’s whose life is better because they know you. When you walk out of a room how does it change?

3. The speed of the response is the response. Marshall McLuhan was right: The medium is the message. And when you hold a leadership position, that principle seeps its way into everything you do – especially now.

Because culturally, “good, fast and cheap” has been replaced by “perfect, now and free.” How are you adapting to that shift?

Here are three examples: First, questions. Because it’s not just about being askable – it’s about how quickly you let people know that you’re searching for an answer. Second, responses. Because it’s not just what you say – it’s about how long you make people wait before they hear it.

Third, troubles. Because it’s not just about fixing the problem – it’s about how well you communicate to people as you fix it. Without that kind of “speed sensibility,” your people end up suffering in silence. And instead feeling essential – they feel evaded. Do you return calls faster than your competitors?

4. Preserve people’s fingerprints. As an artist, I make a conscious effort to alert people when they’ve inspired my work. Not with a thank you note. Not with a one-word text message. And not with some insincere compliment they forget by lunch. I physically gift them a copy of the finished product they helped created.

Whether it’s a book, an article or a limited edition art piece, I want them to own it. Forever. Because it wouldn’t have come into existence without them, and they deserve to see it live.

Notice I said gift – not give. Huge difference.

If you want to make people feel essential, don’t gift expecting reciprocation – gift to let people to know their words have weight. Gift to keep your art in motion. Gift to bring yourself closer to the recipient. Gift to help people remember that their existence matters.

Remember: Success never comes unassisted. Learn how to thank or get out. How do you pay homage to the voices that shape you?

5. Recognition is the mainspring of motivation. People crave recognition. It’s a universal human need. And it’s one of the chief determinants of employee engagement. But, whether or not people satisfy that need depends on if they can answer, “yes” to the following question:

Is my voice heard here?

My friend Derek is a master of this. His marketing agency, goBRANDgo, has a “Win Wall” in their office. Every time an employee achieves a victory of any kind – from landing a new client to delivering ahead of schedule to killing that pesky mosquito that’s been buzzing around since August – they write it on a sticky note.

And the cool part is, each employee has his or her own color. Then, at the end of the week, they aggregate all the wins onto a blog post for the entire world to see. Totally awesome.

And the lesson: It’s not about just praising people publicly – it’s about being a stand for people’s greatness. It’s about giving them a front row seat to their own brilliance – while inviting the rest of the world to sit in the audience with them.

That’s the secret to recognition: Isn’t corporate initiative – it’s a constitutional ingredient. How are you making gratitude palpable and recurrent?

6. Increase your mental flexibility. Have you ever worked with somebody who went out of their way to pretend like they cared? Like the boss who thoroughly listens to your input, thanks you for your suggestion, and then goes back to doing exactly what he planned all along. Geh.

Nothing makes people feel smaller. I’m reminded of a classic Scott Adams cartoon in which Dilbert undergoes a performance evaluation. Sitting across the table in complete silence, his manager says, “I’m not going to comment – I’ll just look at you until you agree with me.”

If you want people to feel essential, let them experience that they can change your mind. Be quick to ask for their opinion, and be slow to interrupt when they give it. This shows them that you can bend. That you’re vulnerable enough to admit that your perceptions might be misguided. And that you’re willing to shelf your ego and approach everyone as your mentor. Do you treat people like vestigial parts, helpful additions or vital components?

REMEMBER: Making people feel important isn’t that important.

What matters is that they feel essential.

That you honor their essence as a human being.

And that’s something you’ll never learn from a Dale Carnegie book.

LET ME ASK YA THIS…
How committed are your people?

LET ME SUGGEST THIS…
For the list called, “10 Unmistakable Motivators of Human Engagement,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
scott@hellomynameisscott.com

Never the same speech twice.

Now booking for 2011!

Watch The Nametag Guy in action here!

How to Keep Backbone Engaged

You can only nurture pointless relationships for so long.

Sometimes, you have to be willing to hold a courageous conversation to reinforce your boundaries.

Otherwise your life is no longer your own.

This isn’t just about saying no.

This is about filtering your life.
This is about safeguarding your time.
This is about honoring your boundaries.
This is about televising your priorities.

If want to keep backbone engaged, try these moves:1. Reject invitations that don’t serve you. If you don’t make conscious choices about the individuals you allow to participate in your life, you won’t like your life. Period.

For example, I recently received an email from a woman I didn’t know very well. Her request was as follows:

“I’m going through a major life change and need advice from lots of people who aren’t close to the situation so they don’t approach it with a bias. Would you be willing to hear what it is and share your thoughts? I’d greatly appreciate it.”

Although my ears were flattered by the bend request, my heart told me to stay away. Not that I wasn’t sympathetic to her life situation. But I barely knew her. And this request came out of nowhere. Out of respect, I replied affirmatively and sympathetically:

“Thanks for reaching out. Sounds like you’re going through quite the adventure. Currently, I’m already over committed and won’t be able to offer my ears. Good luck.”

That’s how you keep backbone engaged. As Julia Cameron explained in Walking This World, “Don’t turn yourself into a food source for others, allowing them to dine freely on your time, talents and reserves.”

Remember: Life’s too short to surround yourself with people who use you as a garbage dump for their emotional refuse. Who is a chronic abuser of your time and attention?

2. You don’t have to react to every attention magnet. Saying no doesn’t make you snobby; it makes you discerning. Just because somebody wants to arrange a meeting with you so can he can pick your brain for two hours – and, ultimately, take no action on the advice you give him – doesn’t mean you should feel obligated accept the invite.

And certainly, there will always be incidents when making yourself available as a resource is a generous, worthwhile endeavor. Personally, I do this on a regular basis as a way to pay forward the help I once received.

But you’re not a lunch whore. And your time isn’t just valuable – it’s billable.

Besides, in order to be fair to everybody, if you said yes to one person, you would have to say yes to all of them. And that would result in you working a hundred hours a week.

Look: Nobody likes to be rejected, and nobody likes rejecting. But you can’t let the undertow of social guilt whisk you away into an endless spiral of unnecessary obligations you clearly loathe. Otherwise you’ll wind up interacting with people in a false performance mode, which is actually worse than not being there at all. Who is helping you build a future that you’re going to feel obligated to be a part of?

3. Speak up at the slightest sense of discomfort. If you don’t set healthy boundaries for yourself, people will set them for you. And then they will violate them. And then they will tell their friends to do the same. All because you failed to set a precedent of value.

Not because they’re terrible people – but because you never taught them how to treat you.

To avoid this, be prolific in your communication. Constantly educate people on your priorities. Especially those who are habitually taxing, or whose perpetual laziness constantly begs your assistance. Otherwise, in the absence of communication, people will make up their own story. And it probably won’t match yours.

When all else fails, sometimes you just have to look people in the eye and say:

“Let’s get something straight: I’m not your playmate, I’m not your project manager and I’m not your delegation receptacle. We’re done.”

Remember: Don’t be unfair to yourself by continuing relationships with people who abuse your energy. You’re a person – not a welcome mat. Is this an opportunity, or an opportunity to be used?

4. Everybody has a saturation point. When you simply don’t have the personal bandwidth to sit down with every stranger who wants to siphon your genius, you need to have alternative responses ready.

Here’s what I would do: Make a list of the top twenty questions one of these bloodsuckers usually asks. Answer each question in a paragraph. Save the file in a convenient location. Then, when the time comes, simply say:

“You’ve raised several key issues that I’d be happy to address. Here’s a helpful document I’ve put together that answers most of your questions. If you need anything else beyond that, feel free to holler. Thanks.”

That’s called a deflection. And it works because it’s respectful, positions you as an approachable resource; yet still reinforces your boundaries.

The best part: Instead of draining your creative bank account, abusing your energy and exploiting your brainpower for their benefit, most people will thank you, review the document, and never bother you again. What’s your system for rejecting people respectfully?

REMEMBER: Martin Luther King famously said, “A man can’t ride your back unless it’s bent.”

Filter your life.
Safeguard your time.
Honor your boundaries.
Televise your priorities.

Keep backbone engaged.

LET ME ASK YA THIS…
What are you prepared to say no to?

LET ME SUGGEST THIS…
For the list called, “11 Things to Stop Wasting Your Time On,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
scott@hellomynameisscott.com

Never the same speech twice.
Now booking for 2011-2012!

Watch The Nametag Guy in action here!

How to Use Your Personal Brand to Switch Careers

You’re not in the job market – you’re in opportunity market.

As such, branding is no longer a novelty – it’s a necessity. It’s the price of admission. And it’s got nothing to do with dressing for success, company logos or flashy websites.

Branding is the best version of you.
Branding is how people experience you.
Branding is how people experience themselves in relation to you.
Branding is what you’re known for, what you’re known as and what you’re known for knowing.

Think of it from an algebraic perspective:

Your brand is the coefficient, and the goal is to make that number a little stronger every day. That way, when a new job enters the equation, you’re prepared to multiply the hell out of it.

Reprinted from my regular column at The Ladders, here’s how to use your personal brand to pave the way for career transition:1. Develop a predisposition to compromise. Meeting life in the middle doesn’t make you weak or small – it makes you human and malleable. And if you’re starting over, I can’t think of two more appropriate adjectives to describe your ideal state of being. Ask these questions:

*What if you adopted your skills to a more vibrant industry?
*What if you repackaged your talents into a volunteerism lifestyle until the economy shifted?
*What if you gave away your talent to the market until they were ready to pay for it?

Remember: Don’t commit solely to one course of action – cast a wider net. Learn to live larger than your labels, uncover new territory for personal and professional expansion and profitable use of everything you are. Will you accept the flux of life – then learn to ride it?

2. Quality can’t be your sole signature. People need to fall in love with your process as much as your product. Because if they don’t love the person doing the work as much as the work itself, starting over is going take forever.

My suggestion: Articulate the portrait of the person you want to be. Start serving people from who you are – not who you pretend to be. As you extend your brand into the marketplace, consider branding your service, your language and your honesty.

That’s what will get you noticed, get you remembered and get you the job. What gives your personal brand its power?

3. Make creativity a conscious priority. Readers often ask me how I decide what to write about each day. My answer is simple:

“I don’t – I just listen for what wants to be written.”

That’s how creativity works: It’s a process of surrendering. And if you plan to start over, that’s the smartest attitude to maintain. Because opportunity never stops knocking – you just stop listening.

The secret is to lock into the right frame of mind to pursue opportunities as they arise. To maintain the emotional willingness to open yourself to new possibilities.

For example: Examine the smallest revenue centers of your business. Then ask, “With some reinvention could this become a brand new business unit?” Who knows? By giving your artistic voice another outlet, you might activate a market segment that just can’t wait for your arrival.

Remember: Creativity isn’t an entitlement – it’s is nurtured by constant cultivation. How do you reap what your brain sows?

4. Create a network of human healing. In the book, Who Gets Sick, Blair Justice revealed how beliefs, moods and thoughts affected health. In one particular study, his research found that social support protects your health by reducing the intensity with which you look at and react to stressful events.

What they failed to mention however, was that that you don’t realize how strong your support system is until the world on top of it collapses. And trust me: You don’t want to wait for that to happen.

If you plan to start over, plan to create a network of healing to keep you alive in the process. Because without support from your loved ones, the road less traveled will become very windy.

The point is: Success never comes unassisted. You personal brand can be an island. Ask for help early and often. And believe that the people who love you most want nothing more than the opportunity to come through and show you so. Do you live in an atmosphere of encouragement and expectation-free support?

REMEMBER: Branding isn’t a novelty – it’s a necessity.

As you make the transition through the opportunity market – not the job market – remember that if you don’t make a name for yourself, someone will make one for you.

LET ME ASK YA THIS…
How do people experience you?

LET ME SUGGEST THIS…
For the list called, “205 States of Being That Matter Most,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Entrepreneur, Mentor
scott@hellomynameisscott.com

Never the same speech twice.
Now booking for 2011-2012!

Watch The Nametag Guy in action here!

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