How to Create a Governing Document for Your Daily Decision-Making

Ever seen people sport those bracelets that read, “W.W.J.D?”

They stand for “What would Jesus do?”

I remember when they got big in the 90’s. In fact, they’re still popular today.

Interestingly, I recently found out that this well-known phrase, deriving from the Latin imitatio dei, or “the imitation of God,” didn’t gain cultural popularity until 1896.

Credit goes to Charles Sheldon’s book, In His Steps, in which the subtitle was, “What Would Jesus Do?”

Anyway, that got me thinking. Not about Jesus or Christianity or religion.

But about making decisions. And HOW and WHY we make those decisions.

What about you? Have you ever thought about how and why YOU make decisions?

Here’s the secret…

If you TRULY want to convey a thorough understanding of yourself…
If you HONESTY want to create a good working model of your own identity…
If you SINCERELY want to maintain consistency and alignment of your actions

You need to consider how you decide.

From the minute choices you make throughout the day, to your annual goal setting activities, to your major entrepreneurial or career decisions.

All of these choices fall under the umbrella of your Personal Guidance System. Your Opportunity Filter. Your Decision Tree of Life.

Now, you might not CALL it any of those things. In fact, I’d be willing to bet that less than 10% of the population has ever sat down and physically mapped out how they decide.

And for that reason, my challenge for you today is:

Physically create a governing document for your daily decision-making.

I just stumbled upon this process about six months ago myself. And I assure you it’s one of – if not THEE – most powerful exercises I’ve EVER executed for creating a good working model of my own identity.

Here’s how to do it:

1. Retrace your steps. Start by making a list of every single choice you made yesterday. What you ate, how you listened to people, which tasks your invested your time in, EVERYTHING. From the moment you woke up to the moment you went to bed. Now, obviously, you won’t be able to record EVERY choice. Just do the best you can.

2. Evaluate your process. For each item on your list, go back and think about HOW you actually made that choice. Ask yourself questions like:

a. Why did I make that choice?
b. What alternatives did I decide against?
c. Whom or what did I model my choice after?
d. What questions did I ask myself before choosing?
e. What thought processes did I take myself through?

It’s just like being a contestant on Millionaire: Four answers. Three lifelines. And you explain your decision-making process in real time to the host and audience so you can make an informed decision. “Well Regis, I know the answer’s not Lithuania because I’ve visited that country before … and I don’t think the answer is Latvia because I did paper on their government when I was in college, so…”

3. Dig for values. Once you’ve uncovered the HOW for each of yesterday’s decisions, it’s time to find out WHY. Ask yourself questions like:

a. What values were those choices rooted in?
b. What commonalities did all of my choices contain?
c. Where did I learn how to make that kind of choice?
d. And what words governed the questions I asked myself when I made those choices?

4. Categorize and document. OK! At this point, you should have a pretty solid idea HOW and WHY you make decisions. The final step is to map out your Official Governing Document. You can name it whatever you like, i.e., “Sara’s Personal Guidance System,” “Mark’s Opportunity Filter,” “Deb’s Decision Tree,” whatever.

Now, in terms of design, that’s entirely up to you. Depending on your learning/personality style, you might try mind-maps, decision trees, self-talk scripts, affirmations or visual thinking diagrams. Personally, the structure I used was twofold:

FIRST: Extract the ten core philosophies/values/virtues behind all of my choices, i.e., “Writing is the basis of all wealth.”

SECOND: List all the questions I might ask myself that reflect such values, i.e., “Is everything you know written down somewhere?”

5. Reinforcement and accountability. Cool. You’ve assembled your governing document for daily decisions making. Now, keep in mind – this WILL change over time, as your values will change over time. So, be sure to think of it as a draft.

Meanwhile, if you really want to blow people away, I challenge you to keep a copy of this document in your wallet or on your office wall. Look at it daily. Share it with those who inquire. Do this exercise with a partner or team if you want.

Not only will these measures keep you accountable and consistent, but they will also inspire all who see it to make a similar self-assessment of their own decision-making.

REMEMBER: The ONLY thing in this world you have ANY control over … is your choice.

So, doesn’t it make sense to map out HOW and WHY you make those choices?

Doesn’t it make sense to start asking yourself, “W.W.I.D?” or “What would I do?”

Maybe we should be wearing bracelets like that.

How do you make decisions?

For the list called, “29 Pieces of Simple, Easy Advice That Will Change Your Business Forever,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

If they can’t come UP to you; how will they ever get BEHIND you?

Buy Scott’s new book and learn daily practices for becoming a more approachable manager!

Pick up your copy (or a case!) right here.

How do people experience you?

Think about the first time you heard your own voice on tape.
Odds are, your initial reaction was, “Is THAT what I sound like?”

Now think about the first time you watched yourself on video.
Odds are, your initial reaction was, “Is THAT what I look like?”

Don’t worry. That’s a pretty normal response.

Most of us – when given an honest, accurate reflection of the way we present ourselves to the others – are startled by our own lack of self-awareness.

We can’t believe that’s actually us. And not just on audio and video. For example, think about some of these other silent dialogues:

o “Did I really say that?”
o “Is that really the way I came off?”
o “I didn’t realize I was making you feel that way.”
o “I had no idea that’s what people thought of me…”

Ever said one of those to yourself before?

I know I have. Probably once this week already. And I’d be willing to bet that most people have too…

These kinds of perceptions exist in your “Blind Spot.” Cognitive psychologists Joseph Luft and Harry Ingham defined this term in 1955 as, “Aspects of ourselves that others see, but we are not aware of.”

And so, the challenge becomes making a concerted effort to unalienate yourself from your truth.

Because too many of us – and even I’m guilty of this on occasion – demonstrate a complete and utter unwillingness to understand (1) How other people experience us, and (2) How other people experience themselves in relation to us.

And the danger of this pattern of behavior is that it prevents people from asking questions of, listening to, learning from and getting to know you.

Not good.

So, maybe it’s time to run honest self-appraisal.

Maybe it’s time to get bitten by the bug of self-awareness.

Or, as Dilbert cartoonist Scott Adams reminds us, “Awareness means recognizing your illusions for what they are.”`

HERE’S THE REALITY: The only judgment people can make – the only impression their unconscious mind can form – is how interacting with you makes them FEEL.

And ultimately, it doesn’t matter what YOU think, it matters what THEY remember.

So, I’m challenging you to (honestly) ask yourself four questions:

1. How do people experience you?
2. How do (you want) people to experience you?
3. How do people experience themselves when they’re with you?
4. How do (you want) people to experience themselves when they’re with you?

Take some time this week to physically write out your answers to those questions.

Reflect on whether your inner experience matches how others experience you.

This will serve as the perfect starting point in the development of your new-found self-awareness.

Then, once you’ve taken enough self-stock, the next step will be actually OPENING yourself to the reality of how your behavior affects the people around you.

That’s the cool part of starting down the rewarding path of self-awareness. Once you know your patterns – once you know how others experience you – you’ll start to see the following positive changes in your world:

o You gain the power to grow.
o You represent yourself better to others.
o You become safer for others to be around.
o You become someone others could tell anything.
o You become perceived as listenable and askable.
o You make a stronger emotional impact on others.
o You encourage a more positive perception of yourself.
o You deepen your ability to consider and weigh alternatives.
o You give others the knowledge they need to love you more.
o You meet WITH, speak TO and touch people where they are.
o You hold yourself accountable for your contributions to your encounters.
o You find out where you suck, that way you can close the perception gaps between you and those you serve

Sound good?

Cool. Good luck.

How do people experience you?

For the list called, “37 Personal Leadership Questions Guaranteed to Shake Your Soul,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

How Believing in Evolution Can Bolster Your Business in a Bitter Economy

During the Q & A portion of a recent workshop, one of my participants asked a question that TOTALLY stumped me:

“Scott, in the past few years, I’ve watched the way you’ve evolved your business as a writer, speaker and coach …

…Can you share some insight into how you’ve done that so well?”

And I believe my exact words were, “Um … uh … well, you see, what happened was … I mean … I think that I…”


After about thirty seconds of stalling, circling and stammering, I finally came up with a coherent answer. The questioner was satisfied. My butt was saved. And yet, I still wasn’t happy with my response.

So, I took three immediate actions…

FIRST, I gave the guy an autographed copy of my new book as a thank-you for stumping me. As a recovering know-it-all, I admit this (does) happen from time to time. And as a Thought Leader, I’m always indebted to those who challenge my brain.

SECOND, went out to lunch at Culpepper’s to ponder that question over an order of wings. I’m not sure why, but there’s something about hot sauce that really gets my hamster wheel spinning. Must be a St. Louis thing.

THIRD, wrote out a master list of lessons learned that other entrepreneurs could apply to their own businesses. I asked myself questions like, “How did I evolve?” “What questions did I ask myself?” “What steps did I take?” “What mistakes did I make?” and “What epiphanies paved the way?”

I’d like to share (part of) that list with you now. Also, along with each example, I’ve offered a “Sticky Note Suggestion.” Use these to remind yourself of your entrepreneurial evolution. Post them on your desk, computer, car or, if you’re so inclined, forehead.

So, as you read these strategies, I’m going to challenge you to plug yourself into the same equation. I’m going to challenge you to ask the crucial entrepreneurial equation: “How are you evolving YOUR business?”

Because in a tough economy, growth isn’t an option – it’s an obligation.

1. Be on a constant search for new ideas. They’re everywhere, as long as you (1) Actively seek them out, (2) Listen closely, (3) Learn to freeze situations, (4) Look for parallels, and (5) Write them down.

And probably the best source of these new ideas is your existing customers. When asked the right question in a respectful, curious way, the innovations your customers initiate will blow your hair back.

For example, ask your customers, “What would you LOVE to have from us next?” But only ask if you’re willing listen. Why are you waiting to be inspired?

STICKY NOTE SUGGESTION: Inspiration is available. Inspiration is free. Inspiration is lightning.

2. Decide if you should be charging for this. Although I don’t know what your specific situation is, my guess is going to be, “Yes, you should be charging for this.”

Here’s why: (1) You’re worth it, (2) You need money and (3) When people don’t pay you, people don’t hear you. Now all you have to do is decide how much. What (aren’t) you charging for that you probably should be?

STICKY NOTE SUGGESTION: Sell price before value.

3. Duplicate YOU. Forget the sheep; I’m an advocate for HUMAN cloning. Especially for entrepreneurs, who can do so through teaching others. I suggest giving your fans a portable, junior, take-home, or alternate version of you.

Now, sure. That might mean giving up (some) control in exchange for being able to grow and expand more quickly. And as entrepreneurs, this is one of the hardest things in the world. Because we’re all a bunch of control freaks who HAVE to do everything ourselves, right? Is there anybody else who could deliver your information?

STICKY NOTE SUGGESTION: Blogging works brilliantly. Video work awesomely. Seminars work fantastically. Whitepapers work perfectly.

4. Engage in assignments, projects or clients that ENABLE you. To command higher fees than before. To learn new skills. To leverage more than in the past. To expose you to an important future opportunity. To increase (not just sustain) an existing relationship.

To do future work with the same organization. To lead you into a new industry. To grow in new directions. To work with new, cool clients that represent long-term business potential. What is your current work enabling you to do and be?

STICKY NOTE SUGGESTION: Enable gentle revolutions. Enable shared power. Enable the process. Enable yourself daily.

5. Engage in regular, private time with a coach or consultant. Ideally, someone who has (actually) DONE something and (actually) grown in the way you hope to grow.

Not someone who’s listened to a bunch of Nightingale Connant audiotapes and (actually) thinks that makes them some kind of expert. SO annoying. Look. Expertise comes from DOING. Find someone who’s DONE stuff. Who’s helping you evolve toward your true self?

STICKY NOTE SUGGESTION: Action changes everything. Action conquers fear. Action develops courage. Action solidifies credibility. Action builds confidence. Action strengthens reputation.

6. Find out if anybody else is doing this right now. If not, that might be a great reason to plunge forward. That way you can be the first. The Only. The One. The Guy. And the best part is, if you do it first, you get to name it.

Then: When you name something, you gain power over that something. And you can do something about that something. And you can talk interact with that something. And you can begin exploration and working with that something. And eventually, you can get people to start talking about that something. If you do this, will you become the best?


7. Honestly assess in what ways you are currently obsolete. Still using a landline? Still advertising in The Yellow Pages? Still using AOL for your email account? Still using a PC? Still listening to a CD player?

Still using that Glamour Shots picture you got taken 1993 as your professional headshot? Zoinks. What are you thinking? It’s 2009. Get with the program. What year are you still trapped in?

STICKY NOTE SUGGESTION: Upgrade your life. Upgrade your technology. Upgrade your approach. Upgrade your style. Upgrade your attitude.

8. Honestly confront the ideas you’re in love with that are preventing you from seeing clearly. I know you love your new company name and tagline. I know it’s cute and funny and makes your husband happy.

But it doesn’t matter what YOU like; it matters what CUSTOMERS remember. Premature cognitive commitment isn’t only dangerous; it’s also expensive. What ideas are you dangerously in love with?

STICKY NOTE SUGGESTION: The Beatles were wrong. Love isn’t enough. Ideas aren’t enough. Preference isn’t enough.

9. Stop typecasting yourself. You’re not a one trick pony. You’re not a one-product company. You’re not a one-idea entrepreneur. You’re not a one-book author. You’re not a one-anything anyone. You’re a lotta. A bunch. A crap ton. A fountain of possibility.

Not a jack-of-all-trades. Just an evolving professional whose unique expertise slowly casts a wider net. Always out-doing and challenging yourself to break the veil of one-hit-wonderness for the sake of never going stale.

So, remember what the master of evolution, George Carlin, used to say, “Continue to call on yourself a little more. And keep kicking people in the crotch.” What are you doing to prepare for the next phase?

STICKY NOTE SUGGESTION: Update your brand. Upgrade your expertise. Reinvent yourself regularly.

10. Use writing to exponentially increase growth in this experience. Writing is the basis of all wealth. For several reasons.

First, writing is the great clarifier. Second, writing makes everything you do better and easier. Third, writing triples the learning of any experience, because if you don’t write it down, it never happened. What did you write today?

STICKY NOTE SUGGESTION: Writing changes everything. Writing “rights” things. Writing brings clarity. Writing intensifies impact. Writing metabolizes life. Writing teaches everyone. Writing transforms pain. Writing untangles threads.

Take that, Darwin!

What are you unwilling to change that’s preventing your business form evolving successfully?

For the (full) list called, “45 Recession-Friendly Strategies for Entrepreneurial Evolution,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Ready for YOUR business to evolve?

Cool. Perhaps my 12-month coaching program would help.

Rent Scott’s Brain today!

How to Keep Your Employees from Wanting to Kill You

1. Let people finish what they have to say. Most interruptions are derailments, and as such, most interrupters are avoided.

PRACTICE: On a daily basis, challenge yourself to play the game called, “Let’s See How Long I Can Go Without Interrupting People.” Actually keep score. See if you can beat your personal best each day.

Then, every time you DO interrupt (unnecessarily, that is), drop twenty bucks in a jar. Get the whole office involved in the game. Then, at the end of month, use the money to have a BBQ. Or donate it to charity. That should put an end to the interrupting. Does your conversational narcissism irritate people?

2. Listen with the ear of your heart, not the pointed finger of your ego. Judgmental attitudes stop commutation before it starts.

PRACTICE: Post a sticky note on your desk that reads, “Are you listening with your heart or with your ego?” This serves two purposes: (1) A visual reminder of what to listen WITH during your conversations, (2) An accountability measure to assess your listening practices after your conversations are through.

Then, should you catch yourself listening more with your ego and less with your heart, here’s what you do. Take ten extra minutes before clocking out to replay key conversations in your head. Then honestly ask yourself, “How would my heart have listened in that conversation if my ego wasn’t engaged? Are you monopolizing the talking or the listening?

3. Recognize employee contributions and ideas. According to Dilbert, most bosses will listen thoroughly to your input, thank you for your suggestions, and then do exactly what they planned all along.

PRACTICE: Just sit quiet. Your hand doesn’t have to shoot up first. Next time you attend a meeting or sit on a panel, play another game called “Let See How Long I Can Go Without Contributing.”

This will force you to listen FIRST and hear everyone else out before stating your position. Yes, it takes self-control; but you never know – you may hear something that adds to, modifies or betters your idea. Is your listening all show and no go?

4. Remain calm when confronted with different points of view. The word “emotion” comes from the Latin emotere, which means, “to disturb.”

PRACTICE: Take a few breaths. Recognize that someone has an opinion, even though it may not be your own. You don’t have to agree. You don’t have to disagree. Just honor it. Practice a little Namaste Leadership. Honor = Respect = Trust = Increased Willingness to Ask More Questions.

Otherwise you’ll start to resemble Dogbert, whose management strategy is, “I’m not going to comment – I’ll just look at you until you agree with me.” When you are emotionally involved in conversation, how well do you communicate?

How will you keep your employees from wanting to kill you?

For the list called, “33 Daily Practices for Boosting Managerial Magnetism,” send an email to me, and you get the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

NametagTV: Marketing Best Practices, Vol. 1

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Watch the original video on NametagTV!

How much money is being boring costing you?

For a list called, “30 Ways to become the Most Interesting Person You Know,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

The world’s FIRST two-in-one, flip-flop book!

Buy Scott’s comprehensive marketing guidebook on and learn how to GET noticed, GET remembered and GET business!

You let your kid wear a nametag everyday?

People think my parents are crazy.

Which, if you think about it, kind of makes sense.

Because when someone hears my story, one of the first questions asked of my parents is:

“Wait, you let your kid wear a nametag everyday? Are you INSANE?”

And usually, my parents just laugh. They get this question all the time. Hell, it’s been nine years.

But the cool part is the way they respond to it.

Actually, I remember I first time I told my parents about my crazy idea.

November 23rd, 2000. Thanksgiving dinner table.

“Mom, Dad … I want to wear a nametag everyday for the rest of my life!”

Once they reattached their jaws, believe it or not, the first word out of their mouths was, “Cool!”

Well, at least that was the first word they said out LOUD. I imagine the silent dialogue sounded a little more like, “What drugs is our son taking?”

So I guess it’s not surprising that people think my parents are crazy.

Of course, that’s not accurate.

Although I might be insane, my parents aren’t. Actually, they’re like, the most levelheaded, down to earth, smartest parents anyone could ever ask for.


Because they trust me.

They always have.

Since DAY ONE of wearing a nametag – in fact, since day one of turning 18 – they’ve always attended to me with this attitude of, “Scott, you’re an adult now. We’ve done everything we possibly could to instill in you a foundation of love and respect and character. And because we trust ourselves, we now believe that you will trust yourself. And so, if you really want to wear a nametag everyday, well, I guess there’s nothing we can do to stop you.”

Of course, that was usually punctuated with, “But you’re not REALLY gonna do this all the time, are you?”

“Yeah, I really am,” I’d shrug.

And they’d just smile.

So, Mom and Dad, today I wish you a Happy 35th Anniversary.

Thanks for staying married.
Thanks for trusting your own resources.
Thanks for never getting lazy with each other.

And thanks for remaining sane so that I could continue to be insane.

I love you!

How do you show your kids that you trust them?

For the list called, “45 Recession-Friendly Strategies for Entrepreneurial Evolution,” send an email to me, and YOU get the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

If they can’t come UP to you; how will they ever get BEHIND you?

Buy Scott’s new book and learn daily practices for becoming a more approachable manager!

Pick up your copy (or a case!) right here.

How to Help Your Ideas (Actually) Get Through to People

You might be the best communicator in your office.
You might be the greatest conversationalist at your company.
You might be the warmest, friendliest, most approachable employee around.

But none of that matters if your coworkers aren’t in a state of receptivity.

You could have the fastest service in the industry.
You could have the slickest sales pitch on the streets.
You could have the funniest, most polished and engaging PowerPoint slides around.

But none of that matters if your customers aren’t in a state of receptivity.

HERE’S THE REALITY: You can’t make people listen to you.

You can only make an effort to raise their receptivity so your ideas have the highest probability of getting through AND getting understood…

THIS BEGETS THE QUESTION: What does it look like to be in a state of high receptivity?

Ask Robert Lefton, founder of Psychological Associates. In his famous book, Leadership Through People Skills, he spends at least half the text exploring this topic.

“Low receptivity is the refusal to allow ideas through a mental barrier that is set up to shut them out,” says Lefton. “And you have virtually no chance of communicating with someone whose receptivity is low.”

“As such, you (also) have virtually no chance of doing any of the things that depend on communication: motivating, training counseling, sharing ideas, discussing, debating, considering alternatives, weighing options or soliciting ideas.”

IN SHORT: No receptivity = No nothing.

It’s like talking to a brick wall. Sure, you THINK you’re communicating. But in reality, you’re just wasting your time. And the wall’s time.

There HAS to be a willingness to work with the other person. As Lefton suggests, “Your success depends on your ability to raise the level of receptivity and make willing partners out of unwilling people.”

Today we’re going to explore the attributes of receptive (and unreceptive) people. And as we go through the continuum, I’m going to challenge you to plug yourself into both sides of the equation to maximize your approachability.

FIRST: Spot signs of low or declining receptivity.

Lefton’s laundry list of low-receptivity behaviors includes:

Belligerence. Flat assertions. Impatience. Interruptions. Sarcasm. Silence. Apathy. Inattention. Nervousness. Meandering. Excessive socializing. Superficial questioning. Unquestioning agreement.

Now, since his book was written in 2000, I would also add to the following behaviors to the unreceptive list:

Checking email. Sending text messages. Listening to their iPod while you’re trying to tell them how badly they screwed up.

SO, ASK YOURSELF: What about this person’s behavior tells me that he isn’t open to what I’m trying to communicate?

SECOND: Spot signs of high or rising receptivity.

Next, here’s a list of high-receptivity behaviors:

Qualifying their assertions or arguments. Showing that her mind is not made up by questioning her own viewpoints. Thoughtful agreement. Involvement and non-belligerent debate. Pertinent questions.

Again, since Lefton’s book is a few years old, I would also add to the following behaviors to the receptive list:

Sitting up straight. Making eye contact. Holding a digital recorder, blank notebook and seven brand new pens.

SO, ASK YOURSELF: What about this person’s behavior tells me that she IS open to what I’m trying to communicate?

Ultimately, eloquence, logic – even well thought out arguments – are no substitute for receptivity.

I don’t care if you’re Dale Carnegie.

No Receptivity = No Nothing

REMEMBER: You can’t make people listen to you.

You can only make an effort to raise their receptivity so your ideas have the highest probability of getting through and getting understood.

How will you increase the probability of your ideas getting through?

For the list called, “7 Ways to Radically Raise the Receptivity of Those You Serve,” send an email to me, and you get the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

If they can’t come UP to you; how will they ever get BEHIND you?

Buy Scott’s new book and learn daily practices for becoming a more approachable manager!

Pick up your copy (or a case!) right here.

When someone googles your name, what do you want to happen?

In my humble opinion, I want four (types of) things to happen:

1. SEARCH RESULTS. First and foremost. The instant barometer of your brand. Because if you don’t exist on Google, you don’t exist. And ideally, you’d like people to see as many of the following hits at the highest possible ranking:

o Content demonstrating your unique expertise. Blog posts. Articles. Newsletters. Whitepapers. Ebooks. Tweets. All of which fall underneath the umbrella of your philosophy. Your unique approach. Your theory of the universe. What did you write today?

o Interviews supporting your Thought Leadership Platform. Podcasts. Television. Radio. Print. Blog interviews. All of which validate your authority by virtue of third party media reaching out to YOU. And these interviews are either about you, quoting you, or exploring your expertise. When was the last time you were interviewed?

o Videos portraying your interesting personality. You speaking on stage. You in action. You behind the scenes. You doing what you do. You being you. All of which show people (instead of “tell” people) why you’re awesome. And these things help your customers get to know YOU. How much money are you losing by (not) leveraging online video?

o Testimonials confirming your perceived trustworthiness. Links to your content. Re-tweets about your awesomeness. Blogs about your products. Word of mouth about your service. All of which reinforce for potential clients, “Somebody has trusted this person before me.” Who’s talking about you?

o Pictures showing you in action. Ideally, doing what you do. Acting on your passion. Working with clients. Being YOU. Pictures consistent with your brand. NOT pictures of you hanging out at bars getting schnockered with your former sorority sisters. Do you want to become known for what you’re about to do?

o Profiles or bios. On Google. On Social Media sites. On your own sites. On sites where you contribute content. They give people a snapshot of you. Just few bits of personal information, but presented in a way that makes the mundane memorable. How boring is your profile?

2. SILENT DIALOGUES. This comes second. This is the stuff people think when they see your name. And ideally, you’d like people to say to themselves:

o “Wow, this guy is everywhere!” Because branding is about increasing activity level. And if you want to be in the right place at the right time, then you need to be in a lot of places. How many places are YOU in?

o “Man, she sure publishes a lot of content.” Because writing is the basis of all wealth. And the more you give away for free, the wealthier you will be. Is everything you know written down somewhere?

o “Looks like everyone’s talking about them…” Because the only thing worse than being talked about is NOT being talked about. And if people aren’t actively telling their friends about you and your company that means you’re probably: Selling a stale brand, perceived as a commodity, not word of mouth worthy, boring, unremarkable and normal and (not) making the mundane memorable. Who’s talking about you?

o “I can’t believe I’ve never heard of this woman before!” Because (clearly), you’re SUCH a big deal and SO ubiquitous that people assume everyone has already heard of you. And it’s their fault for being in the dark. And now they have to make up for lost time. Ideally, by giving you lots of money. Who’s heard of YOU?

o “I think I’m in love!” Because the secret to getting people to fall in love with you is to help them fall in love with themselves first. The secret is to become S.O.F.A.T., i.e., a person people can STUMBLE upon, become OBSESSED over, FALL in love with, become ADDICTED to and TELL their friends about. That’s all that marketing is: Transferring love. Who’s in love with you?

o “Oh yeah, I’ve heard of this guy before…” Because it’s not about marketshare; it’s about MIND share. And the shelf space you hold in people’s minds is the most important real estate in the world. Are you the universally presumed perpetrator?

o “Whoa! That’s a lot of hits for just one person…” Because your web presence is SO vast and diverse, people assume you either paid for SEO (ha!) or hired a crack team of specialists and programmers to build it for you (double ha!) Of course, neither of those are true because, with the right strategy and a WHOLE lot of content, you might not need them. Why aren’t you blogging yet?

3. IMMEDIATE ACTION. That’s what you want to happen next. People impelled to click and explore you and your business further. And ideally, you’d like people to:

o Read, watch or listen to something you’ve published. And realize how smart and creative you are. Are you a Smokin’ Hot Piece of Brain Candy?

o Invite a coworker over to their desk. So they can ogle over your awesomeness. Do you pass The Cubicle Test?

o Email, call, text or tell someone about her findings. Not just because you’re worth making a remark about, but also because it’s EASY to remark about you. Do you pass Tell a Friend test?

o Become a part of your permission asset. By subscribing/following your blog, tweets, videos, ezines, RSS feed and the like. How many people are anticipating YOUR marketing?

o Revisitability. Another one of those words I just made up. And it’s absolutely essential. It’s about that addiction. It’s about that “I can’t get enough of this guy” attitude. It’s about people who come back to your blog or website or Twitter page just to see what you’ve been up to. Who revisits you every day?

4. CONTACT. Here’s the final step. After people have googled you, reacted and taken initial action, this is the crucial component. It’s when you compound attraction with outreach. Because ideally, you’d like people to email, call or reach out to you in SOME way so they can:

o Thank you. Because something you’ve done, written or posted has helped them obtain more money, sex or happiness. (Oh, come on. We both know those are the ONLY three desires that drive buying behavior.) What are you the answer to?

o Tell you they’re one of your new fans. Because customers are overrated. Clients are worthless. And prospects are for amateurs. You need FANS. People that are insistent upon you, your products and your service. Because the more fans you have, the less selling you do. How many do you have?

o And finally, BUY something. Because they see value in your products or services. And they’re ready to give you their money. Hooray! Q.E.D! What is the reason someone is willing to give you money?

So, that’s my theory. That’s what I want to happen when someone googles MY name.

What about you? I’d love to hear your answers…

What do you want to happen when someone googles your name?

For the list called, “29 Pieces of Simple, Easy Advice That Will Change Your Business Forever,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

How do I approach someone who always interrupts me?

How you respond to conversational interruptions is a powerful indicator of your character, patience and approachability.

Consider these five practices for approaching people who always interrupt you:

1. Press the “resume button”. When someone hijacks the conversation from you, make sure to return to where you left off. Depending on your relationship WITH and the personality OF the interrupter, your “resume button” could be:

*Polite: “May I continue with my story?
*Sarcastic: “As I was saying five minutes ago…”
*Playful: “Canifinish? Canifinish canifinish?” (from SNL, Dana Carvey)

2. Educate them. Maybe you’re concerned that someone is going to interrupt what you’re about to say. Or that you’ve got an important story that can’t be punctuated by other people’s clever little jokes. So, here’s the solution:

Educate them early. Explain WHY you can’t be interrupted. Preface your story or comment with, “Carol, this is a really important story, so hang onto your comments until I’m done – cool?”

3. Interrupt the interrupter. Sometimes you have to give ‘em a taste of their own medicine. To fight fire with fire. So, interrupt them right back. See how they like it. Don’t worry; if they’ve already interrupted you first, you have permission to return the gesture.

4. Use silence strategically. Sometimes the best strategy is to simply stop talking when interrupted. Punctuated by a patient, semi-serious gaze, this practice allows the interrupter to hear the amplified sound of her conversational narcissism in your silence.

And, when timed correctly, you can usually get an apology out of the person, this granting you permission to continue speaking. Keep in mind this strategy doesn’t work with ALL interrupter personalities, but can be effective when used correctly.

5. Express your emotions. If someone is completely unaware of his interrupting patterns, say the following: “Steve, when you interrupt me like that, it makes me feel (x) because (y).” Then pause. Then wait for his apology. Then continue.

If he doesn’t apologize say, “Steve, I choose not to have conversations when I feel constantly interrupted.” Then walk away or hang up.

The key word here is “choose.” Ultimately, this strategy will work because it’s focused on the behavior, not the person, and reinforces your commitment to your values and boundaries.

How do you handle interrupters?

For the list called, “26 Rapid-Fire Strategies for becoming the Most Approachable Person in Your Organization,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

If they can’t come UP to you; how will they ever get BEHIND you?

Buy Scott’s new book and learn daily practices for becoming a more approachable manager!

Pick up your copy (or a case!) right here.

How many relationships are you missing out on because you don’t know people’s names?

Names are everything.

Your name is your truth.
Your name is your identity.
Your name is the very first (and, ideally) the ONLY label that you, as a human being, should be known for.

For that reason, after 3,135 days of wearing a nametag, here’s what I’ve discovered:

When people know each other’s names, the rules change.

Wow, Scott, is ALL your material this deep?

I know. Super obvious, right?

Exactly. And if it’s obvious to YOU, that also means it’s obvious to your customers.

Look. You know names are important.

MY QUESTION IS: Are you practicing that?

Think about it. I guarantee you have somebody in your life right now – a coworker, a customer, some guy that you see at the gym every morning – whom you’ve “known,” maybe even for a few years, but you don’t really KNOW – because you have no clue what his name is.

And the problem is, every time you engage with that person, that fact is always in the back of your mind. Bugging you. Driving you crazy. And it prevents you from TRULY connecting.

PERFECT EXAMPLE: Remember the episode of Seinfeld where Jerry was dating a woman whose name he couldn’t remember? All he knew was that it rhymed with a female body part. He was going crazy!

First, he began brainstorming with George, trying to come up with it.

Mulva? Celeste? Gipple? Aretha? Moviola?

Next, when Jerry was with this nameless woman, his internal monologue never shut up. He began sneaking through her purse, even asking leading questions, trying to get to the bottom of this interpersonal mystery.

Finally, at the end of the episode, it hits him. He opens his window and screams out into the streets of Manhattan, “DELORES!!”

SO, MY QUESTION IS: What’s causing conversational tension in your relationships? What’s preventing your relationships from getting started? And how many relationships are you missing out on because you don’t know people’s names?

Sometimes, not knowing a name prevents you from even approaching a person in the first place. This is due to a simple sociological equation:


Yep. More Rocket Surgery.

But this interpersonal truism, simple as it sounds, becomes even more powerful when you reverse it:


Who are YOU avoiding? Who’s avoiding you? And how many relationships with potentially cool people are you missing out on because of that?

THEREFORE: Names hold the key. Names are the baseline. Names are everything. Names reduce psychological distance between people.

Without a name, you can only get to know someone SO well.
Without a name, there’s a relational threshold level you’ll never surpass.
Without a name, your relationships will continue to feel awkward and inauthentic.


When people know each other’s names, the rules change. And once you get it, make the choice to commit it to memory, and of course, USE that name in conversation, a few cool things start to happen:

You diffuse defensiveness.
You expedite and deepen the connection.
You honor the Truth of each other in that experience.

Interested in making connections and building relationships like that?

Cool. Here’s what to do:

1. ADJUST your attitude. Stop convincing yourself that you’re “horrible with names.” This negative attitude will only become a self-fulfilling prophecy that holds you back.

2. ASK for names earlier. The long your wait, the more awkward it gets. Make sure you look the person in the eye for at least three seconds when they say their name. This helps your visual memory store the information accurately.

3. ARTICULATE names often, but not TOO often. Over usage makes people question your intentions. Depending on the length of the conversation, a few times is enough. Don’t overdo it like a rookie insurance salesman who just got out of training and spends his days slinging bunk policies at Chamber meetings.

4. ADMIT your name-related brain farts when they happen. Tell the truth, tell it all and tell it now. Take the blame. It happens to everybody. And make sure to use language like “Will you remind me your name please?” instead of, “What’s your name again?” This keeps the blame on YOU and doesn’t make the other person feel as if they were instantly forgettable.

5. ADVANCE your memory skills. How many books have you read about remembering people’s names? One a year should do the trick. I suggest Ben Levy’s book.

REMEMBER: A person’s name is her identity and her truth.

Take it from a guy whose name NOBODY seems to forget.

How many relationships are you missing out on because you don’t know people’s names?

For the list called, “10 Effective Ways to Remember People’s Names,” send an email to me, and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur

Never the same speech twice.
Always about approachability.

Watch The Nametag Guy in action here!

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