Nametag Guy LIVE: What do YOU do?

LET ME ASK YA THIS…
How do you answer the question, “So, what do YOU do?”

LET ME SUGGEST THIS…
For a list called, “51 Random Thoughts on Networking,” send an email to scott@hellomynameisscott.com and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
www.nametagTV.com

Always about approachability.

Never the same speech twice.

Hire The Nametag Guy for your next meeting!!

9 Ways to become THEE Expert on Just about ANYTHING

1. The sculpture is inside the stone. Don’t just decide to “become” THEE expert on (x). Instead, figure out what you are inherently the expert ON; then position yourself as such.

SO, ASK YOURSELF: What do you know that people would pay money for?

2. Is it WHAT you know, or WHOM you know? Ultimately, the only think you can really be an expert on is yourself. Your experiences. You philosophy. Your unique lens or filter through which you view and process the world.

SO, ASK YOURSELF: If everybody did exactly what you said, what would the world look like?

3. YOU. That’s what people want. That’s what people are attracted to. That’s what people will gladly pay money for: Who you are as a person. Not your “topic,” but the way you think. THAT’s your expertise.

SO, ASK YOURSELF: Are you influencing people through what you know or WHO you are?

4. Perception isn’t just reality – it’s everything! See, it doesn’t matter if you’re the expert. It only matters if you’re the PERCEIVED expert. The obvious expert. The first person that comes to mind. The best positioned person in the minds of your customers, your colleagues and ESPECIALLY the media.

SO, ASK YOURSELF: What does someone have to google to get your name to come up first?

5. Zzzzzzz… OK, so, you’re the expert, right? Big deal. The real question is: Is your expertise relevant? Is it worthwhile? Is it marketable? Is it controversial? And do people even care? See, your challenge is to make your expertise a slice of a slice. A fresh take on an old idea.

SO, ASK YOURSELF: Is your expertise boring?

6. PhD, schmee-h-d. The word “expert” comes from the Latin xperiri, which means, “experience.” So, you don’t need a bunch of fancy degrees or an intimidating job title to be an expert. You need experiences, constant and intelligent reflection upon those experiences, and a platform where you can share what you learned. NOTE: Not what you’ve DONE, but what you’ve LEARNED.

SO, ASK YOURSELF: Are you an expert at learning from your experiences?

7. If you don’t write it down, it never happened. Writing is the basis of all wealth. And if you aren’t writing SOMETHING every single day, it’s going to be near impossible for you to become an expert. So, whether you use blogging, journaling or message boards, take advantage of any available platform to share your expertise.

SO, ASK YOURSELF: What did you write today?

8. UNEED2READ. Whatever topic you’re an expert on, I sure hope you’re read every book (or at least a few hundred books) written about that topic. Period. Experts are readers. Experts are learners. Experts are aware of what the other experts say.

SO, ASK YOURSELF: What did you read today?

9. Access to your smarts. Pretend you’re a consultant. Or a therapist. Or a life coach. Or any other type of listening based, advice-giving professional. And, your first EVER client should be walking into your office any minute now.

SO, ASK YOURSELF: If someone was going to pay you $1000 an hour, what are the questions they’ve got to ask you to get their money’s worth?

LET ME ASK YA THIS…
And what makes YOU the expert?

LET ME SUGGEST THIS…
For a list called, “16 Questions to Uncover Your Natural-Born Expertise,” send an email to scott@hellomynameisscott.com and I’ll send you the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
www.nametagTV.com

Always about approachability.

Never the same speech twice.

Hire The Nametag Guy for your next meeting!!

NametagTV: Formula Free Selling

Video not working? Click here for Adobe Flash 9!

Join the online discussion in The Nametag Forum about this video here!

LET ME ASK YA THIS…
How are you customizing every sales pitch?

LET ME SUGGEST THIS…
If you missed the boat last week, you can still buy Jeffrey Gitomer’s Sales Bible New Edition TODAY and receive 40+ bonuses, including my new ebook, 44 Killer Sales Questions Your Competitors Aren’t Asking.

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Sick of selling?
Tired of cold calling?
Bored with traditional prospecting approaches?

Buy Scott’s new book and learn how to sell enable people to buy!

Pick up your copy (or a case!) right here.

25 Passion-Finding Questions to Invite Someone to Talk about What They Love

When people start talking ABOUT or get on the topic OF their passion, it’s interesting to note the changes in their communication patterns.

They get excited.
Their eyes light up.
They become more engaged.

Their emotions heighten.
Their energy level increases.
Their defensiveness decreases.

They become more comfortable.
They seem more relaxed.
Their posture grows sturdier.

They talk with more speed and less effort.
They get on a roll, on a rant or on their soapbox.
They seem like they could go on forever.

Passion. It’s a beautiful thing!

As my hommie Curt Rosengren says, “Passion fuels your career success, strengthens your confidence in your abilities and inspires the persistence it takes to make your dreams reality!”

Well said, Curt.

AND, HERE’S THE BEST PART: Asking about passion is a MILLION times more approachable then asking someone, “So, what do YOU do?”

(As my eyes roll…)

Because of COURSE, we’ve been programmed to default to that question as SOON as we meet someone. That way we can quickly, easily (and usually inaccurately) compartmentalize that person into a neat little box.

BUT, HERE’S THE REALITY: Most people don’t care.

See, it doesn’t really matter what you “do.”

It matters who you ARE.

And in my experience:

Who You Are = What You’re Passionate About

Because passion is everything.
Because passion is what (truly) connects people.
Because passion is the most approachable thing in the world.

THEREFORE: A successful conversation is one in which PASSION is discussed.

Especially if you’ve just getting to know somebody. Steering the conversation into the territory of somebody’s passion is the perfect way to create an engaging, unforgettable encounter.

The challenge, however, is making the transition.

See, if you’re too deliberate with your questions, it may come off as rapport seeking, as opposed to rapport attracting.

Or, you may sound like an unappointed career counselor or a motivational speaker.

And that’s no good.

That’s why you need to be careful. Because if someone gets the impression that you’re only asking passion-finding questions to “fix” or “coach” or manipulate them, they probably won’t open up fully and authentically.

So, without trying to hard, without probing and without being over-determined or over-intentional, here’s your three-word assignment: Ask about passion.

After all, your questions WILL differentiate yourself in the minds of the people you meet.

That is, if you ask the right ones. At the right time. And in the right way.

Hence, today’s list:

25 Passion-Finding Questions to Invite Someone to Talk about What They Love

1. If you could do just one thing all day long and get paid well for doing it, what would you do?
2. If you could only give one speech, for one hour, for one million people, what ONE WORD would that speech be about?
3. If you could only have one section of the bookstore to visit, which section would it be?
4. If you could only subscribe to ONE publication for the rest of your life, what would it be?
5. If you could only work 2 days a week, what would you do?
6. If you could only work 2 hours a week, what would you do?
7. If you could take a sabbatical for one year, where would you go and what would you do?
8. If you didn’t have to work, what would you do all day long?
9. If you were the last human on Earth, what would you still do every day?
10. What activity always makes you lose track of time?
11. What activity gives you the most energy?
12. What brings you to life?
13. What could you talk about forever?
14. What things are you able to do, without even trying?
15. What do you like to do, just for the fun of it?
16. What do you love to do that (you can’t believe) people actually pay you money to do?
17. What do you love to talk about?
18. What do you most enjoy making?
19. What have you always found to be easy?
20. What is the one thing that people couldn’t pay you NOT to do?
21. What pictures or wallet items do you ALWAYS show to people?
22. What questions do you look forward to be asked?
23. When you don’t know what to do, what do you find yourself doing to find your way?
24. Why do you admire the people you admire?
25. You, yourself, are at your best when you’re acting HOW?

– – –

OK! Think you’re (now) ready to start asking some of these Passion-Finding Questions?

Not so fast, Oprah.

Before your start spouting off a bunch of unusual questions to complete strangers, remember a few things:

o Make the right call. Some of these questions are more penetrating and personal than others. So, be sure your timing, context and wording are appropriate. You don’t want the other person to question your questions!

o Don’t overdo it. Now that you’ve read this monstrous list, choose 3-5 of your favorite questions to incorporate into your lexicon. (Any more than that will be too much to remember!) In fact, you could even write your questions on a little card to keep in your wallet as a handy reference.

o Keep it real. When asking PFQ’s, be careful they don’t sound too calculated, rehearsed or unnatural. I suggest you practice asking your favorite questions a dozen or so times until you’ve routinized, internalized and normalized the dialogue.

Ultimately, when you ask someone about her passion – ESPECIALLY a customer – it pays off BIG time in the world of service.

Here’s how:

1. The customer starts talking about her passion.
2. That passion becomes intertwined in the sales conversation.
3. The customer builds and customizes her product or service WITH you.
4. The customer takes ownership since she helped create it.
5. The customer buys it.

Passion! It’s a beautiful (and approachable) thing.

So, next time you meet someone, avoid asking, “So, what do YOU do?”

Instead, invite them to talk about what they love.

LET ME ASK YA THIS…
If you were the last human on earth, what would YOU still do every day?

LET ME SUGGEST THIS…
For the (full) list called, “86 Passion-Finding Questions to Invite Someone to Talk about What They Love,” you know the drill! Send an email to scott@hellomynameisscott.com and I’ll give you enough PFQ’s to last a lifetime.

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

What’s YOUR approach?

Join The Nametag Forums! Share stories, best practices and connect with a like-minded community of business professionals who stick themselves out there!

Nametag Guy LIVE: What’s (after) a name?

LET ME ASK YA THIS…
What are people saying after YOUR name?

LET ME SUGGEST THIS…
For a list called “101 Life Lessons Learned from Wearing a Nametag Everyday,” send an email to scott@hellomynameisscott.com and I’ll hook you up!

* * * *
Scott Ginsberg
That Guy with the Nametag
www.nametagTV.com

Always about approachability.

Never the same speech twice.

Hire The Nametag Guy for your next meeting!!

How to preserve your learning

Fantastic! You’ve just learned something new.

The next step is to preserve it.

So, here are the four things you need to do:

FIRST: Preserve your learning by evaluating it.

After all, we learn not from our experiences but from intelligent reflection upon those experiences.

So, ask yourself these questions:

*What else is like this?
*What did I just learn from this experience?
*How does this fit into my theory of the universe?
*Does this statement give me any insight about myself?
*How can the basic concept be applied to different areas?
*What went right/wrong/perfectly about what just happened?

SECOND: Preserve your learning by writing it down.

After all, if you don’t write it down, it never happened.

So, ask yourself these questions:

*How can I blog about this?
*What folder does this go into?
*What journal does this go into?
*How can I make writing a part of this?
*What list can I immediately make this into?
*What are the various ways I can recycle this intellectual property?

THIRD: Preserve your learning by teaching it to others.

After all, you learn something most effectively the moment you teach it to someone else.

So, ask yourself these questions:

*How can I teach this to others?
*Who else needs to know about this?
*What’s the Universal Human Emotion/Experience?
*Through which medium can I best teach this idea to others?
*Now that I’ve written about this, what else does this make possible?
*If everyone did exactly what I said, what would their world look like?

FINALLY: Preserve your learning by leveraging it.

After all, killing two stones with one bird is always the best business practice.

So, ask yourself these questions:

*Where can I use this?
*What else can be made from this?
*How can I make this last forever?
*How many different ways can I leverage this?
*How can I use this to add more value to myself?
*How can this mistake quickly be made into something good?

REMEMBER: Evaluate. Write. Teach. Leverage.

Preserve your learning today!

LET ME ASK THIS…
What’s your content management system?

LET ME SUGGEST THIS…
For a list called “17 Ways to become a Thought Leader,” send an email to scott@hellomynameisscott.com and I’ll gladly hook you up!

* * * *
Scott Ginsberg
That Guy with the Nametag

Still haven’t written your book yet?

Perhaps a friendly kick in the butt will help 😉

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11 Things to Stop Wasting Your Time On

1. Stop wasting your time … advertising.
If people always hear FROM you instead of ABOUT you, you’re doing something wrong.

AS OSCAR WILDE SAYS: The only thing worse than being talked about is (not) being talked about.

2. Stop wasting your time … trying, in general.
If someone uses the word “trying” a lot, he probably ISN’T.

AS YODA SAYS: There is no try. Only do or do not.

3. Stop wasting your time … trying to prove yourself.
If YOU know you’re good enough, that’s enough.

AS BUDDHA SAYS: He is able who thinks he is able.

4. Stop wasting your time … trying to convince people.
If they don’t “get it” right away, they probably never will.

AS SETH GODIN SAYS: If you can’t explain it in 8 words or less, it’s not a good idea.

5. Stop wasting your time … trying to be better than the competition.
If you position your value correctly, you won’t HAVE any competition.

AS SCOTT GINSBERG SAYS: The best way to eliminate the competition is to not have any.

6. Stop wasting your time … dealing with people who can’t sign the check.
If they’re not the economic buyer, save your breath and move on.

AS ERIC MAISEL SAYS: Playing to the wrong crowd is dangerous.

7. Stop wasting your time … selling to people who just aren’t going to buy.
If they’re just there to kick tires, that’s cool. Greet them warmly and move on to someone else. They’ll come when they’re ready.

AS SCOTT GINSBERG SAYS: If they want you, they’ll find you.

8. Stop wasting your time … selling to people who don’t know how to value you yet.
If they’re not ready for you, they don’t deserve you.

AS DAVID ALLEN SAYS: Saying NO to the wrong person leads to saying YES to the right person.

9. Stop wasting your time … following up with people who never, ever call you back.
If they wanted you, they would have hired you already. You can only call so many times.

AS LAO TZU SAYS: Any over determined behavior produces its opposite.

10. Stop wasting your time … making people happy who aren’t in your target market.
If they’re not your ideal customer, who cares if they don’t like you?

AS MY DAD SAYS: Focus on pleasing the people who PAY.

11. Stop wasting your time … sending prospects your hideous brochures and literature.
If they get it, they will immediately store it in the circular file cabinet.

AS JEFFREY GITOMER SAYS: Your literature is puke!

LET ME ASK YA THIS…
What are you (no longer) wasting your time on?

LET ME SUGGEST THIS…
For a list called “66 Questions to Prevent Your Time from Managing YOU,” send an email to scott@hellomynameisscott.com and I’ll take care of ya 😉

* * * *
Scott Ginsberg
That Guy with the Nametag
www.nametagTV.com

Always about approachability.

Never the same speech twice.

Hire The Nametag Guy for your next meeting!!

Free Ebook from Scott with Gitomer’s Sales Bible NEW EDITION!

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LET ME ASK YA THIS…
What’s your favorite piece of Gitomer wisdom?

LET ME SUGGEST THIS…
Share it here!

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

Nametag Guy LIVE: People Buy People First

LET ME ASK YA THIS…
What’s your philosophy on people?

LET ME SUGGEST THIS…
For a list called “34 Cultural Trends that (should) Change Your Business,” send an email to scott@hellomynameisscott.comM and I’ll do my best to enlighten you 🙂

* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com

What’s YOUR approach?

Join The Nametag Forums! Share stories, best practices and connect with a like-minded community of business professionals who stick themselves out there!

Well, yeah, but there’s a LOT of people who are smart ;)

“Why are they talking to THAT idiot?!” you scream at the TV.

“Channel 5 should be interviewing ME! I’m the smart one when it comes to that topic!”

Well, yes, that may be true. You certainly may be the smart one.

But there’s a LOT of people out there who are smart.

Which means being smart isn’t enough.

So, the real question is:

Are you funny?
Are you likable?
Are you unique?
Are you relevant?
Are you attractive?
Are you articulate?
Are you interesting?
Are you fascinating?
Are you remarkable?
Are you entertaining?
Are you positioned well?
Are you the Go-To-Guy?
Are you a Thought Leader?
Are you the obvious expert?
Are you speaking in soundbites?
Are you somewhat controversial?
Are you blogging every single day?

I hope so.

Because THAT’S the type of person the media wants.

LET ME ASK YA THIS…
What do you know that people would pay money for?

LET ME SUGGEST THIS…
For a list called “17 Ways to become a Thought Leader,” send an email to scott@hellomynameisscott.com and I’ll make sure YOU”RE the one the media interviews next time 😉

* * * *
Scott Ginsberg
That Guy with the Nametag

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