Month: September 2007

Who are you creating art for?

Some artists create art for fame.
Some artists create art for money.
Some artists create art for awards.
Some artists create art for getting laid.
Some artists create art for recognition from critics.
Some artists create art for recognition from other artists.
Some artists create art for people who don’t appreciate it.
Some artists create art for the needs and wants of a certain target market.

Here’s what I think:

I THINK … when you care the least; you do the best.

I THINK … when your stakes are lower; your results are higher.

I THINK … when you create for the wrong reasons; you become a dishonest and gluttonous artist.

I THINK … when you create for the right reasons; the world starts paying attention.

I THINK … when you detach from outcomes and just concentrate on the components; you win.

You know, “journey, not destination” stuff.

SO, THAT’S THE BIG QUESTION: who (or what) are you creating for?

I believe that we, as artists, have a few options:

Create for … YOURSELF
Because you love to create.
Because it makes you happy.
Because you can’t NOT create.
Because it’s your calling, your purpose.
Because it’s just something you like to do.
Because sometimes, the theater of the mind is better.
Because it’s your release, your meditation, your spiritual connection.

Create for … THE SAKE OF CREATING
Because creating is healthy.
Because creating is necessary.
Because you’re an artist, and that’s what artists do.
Because making something out of nothing is totally cool.

Create for … THAT WHICH ENABLED YOU
Because usefulness is worship.
Because you have been given a tremendous gift, and to utilize that gift is to honor the giver.
Because God, The Muse, The Higher Power, The Source, The Divine Light or whatever you call it, deserves it.
Because your creative talents came from something bigger, stronger and more powerful than you, and it’s time to give back.

Create for … NOTHING AT ALL
Just because.

I think Dr. George “Running Guy” Sheehan said it best:

“If you are doing something you would do for nothing – then you are on your way to salvation. And if you could drop it in a minute and forget the outcome, you are even further along. And if while you are doing it you are transported into another existence, there is no need for you to worry about the future.”

SO, HERE’S THE DEAL: if you create art, that makes you an artist. Period.

Eliminate the word “for” from your vocabulary.

You don’t need to create FOR anything. Or anyone.

Just create. That’s it.

Grant permission to your authentic voice to sing as loud, as silly, as creative and as original as it wants.

Because usually, that’s when the best stuff comes out.

AND BEWARE: people might not like your work. People might not even care about your work. It might not sell. It might not be as good as your other stuff. It might not be the right time for that particular piece.

Many forms of negative resistance are standing by to throw themselves at you.

So, it only makes sense to detach from outcomes and just CREATE.

For you.
For the sake of creating.
For your Source.
For nothing at all.

Because, even in the worst case scenario; you can always say:

“Whatever. I liked it.”

LET ME ASK YA THIS…
Who are you creating art for?

LET ME SUGGEST THIS…
Read Hugh’s ebook NOW. That’s what inspired me to write this post.

* * * *
Scott Ginsberg
That Guy with the Nametag

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A few things I don’t believe in…

I don’t believe in MARKETING.
Sure, I do a lot of stuff that might be considered marketing: blogging, ezines, publicity and articles.

But to me, that’s not marketing.

That’s storytelling.
That’s sharing expertise with fans.
That’s positioning yourse as a resource.
That’s consistently and uniquely sticking yourself out there.

I don’t believe in BRANDING.
Sure, I do a lot of stuff that might be considered branding: answering the phone by saying, “HELLO, my name is Scott,” putting “The Nametag Guy” as my job title and getting my company logo literally branded on my chest.

But to me, that’s not branding.

That’s reputation.
That’s become more of yourself.
That’s articulating your uniqueness.
That’s reinforcing your personal philosophies.
That’s creating an expectation for your clients.

I don’t believe in SELLING.
Sure, I do a lot of stuff that might be considered selling: making phone calls, following up, emailing prospects and having conference calls.

But to me, that’s not selling.

That’s connecting.
That’s delivering value.
That’s being the Tylenol for people’s headaches.
That’s transferring passion and love for a product.

I don’t believe in NETWORKING.
Sure, I do a lot of stuff that might be considered networking: attending conferences, exchanging business cards and meeting people for coffee.

But to me, that’s not networking.

That’s making friends.
That’s brainstorming with like-minded people.
That’s connecting with someone new and developing a mutually valuable relationship

LET ME ASK YA THIS…
What do you (not) believe in?

LET ME SUGGEST THIS…
Share your (non) beliefs here!

* * * *
Scott Ginsberg
That Guy with the Nametag

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35 cultural trends that (should) change the way you do business

1. The Paradox of Choice. There are more choices than ever before – approaching infinite. So, people are just going to pick the best choice. Often times, it’s the first choice. Are you at the top of the list?

2. Time isn’t on your side. There are more thieves of time, attention and mental energy than ever before. You’re not the only important thing in your customers’ lives.

THINK ABOUT THIS: if you stopped advertising, would anybody even notice?

3. Nobody notices normal. Not any more. Now, this doesn’t mean there’s anything WRONG with being normal. However, positioning you, your business and your value as “normal” is like asking prospects to find a needle in a stack of needles.

REMEMBER: our society rewards the exceptional. And those who get noticed get remembered; and those who get remembered get business. Are you noticeable?

4. What? Huh? According to Wikipedia, the human attention span is about six seconds. Can you deliver value and pique someone’s interest in that window of time?

5. Our culture demands specialists. Being well rounded is overrated. More Narrow Focus = More Big Opportunities. Have you picked a lane yet?

6. Confusion. Most of the world does not understand what you do. The majority of service offerings are poorly defined. Plus, there’s a professional mystique to most job titles. So, don’t use jargon that alienates the public. Don’t give them a reason NOT to investigate your industry further. Are you using real, simple language?

7. BEEEEEEEEEEEEEP!!! People are bombarded every day with 3000+ marketing messages and are TIRED of being interrupted. Patience is at an all time low. And customers want music, not noise. Is your marketing interrupting or interacting?

8. It’s a GOTCHA! Culture. People just LOVE to prove others wrong, make them feel and look stupid and point out their inconsistencies. Are you maintaining consistency?

9. The limited window. According to The Wall Street Journal, first impressions are formed in about two seconds. As such, the only thing people can really make judgments about is how you made them feel in those few seconds.

QUESTION: Are you doing everything you possibly can to make this person feel comfortable engaging with you?

10. WOM Wins. Businesses grow because customers tell other customers. Who’s talking about you? And how are you monitoring that?

11. Hurry up! People like brands because they are decision-making shortcuts. What shortcut do you provide?

12. Be the first. The world is competitive, and customers can only pick one. So, people are most likely going to pick the best. What are you the first hit on Google for?

13. Unique, not different. The world is CRYING for uniqueness.

NOTE: that’s not the same thing as being “different.” Different means “to stand out” and unique means “the only one.” Are you the echo or the origin?

14. Perception is reality. It doesn’t matter if you’re the expert; it matters if you’re the PERCEIVED expert. Perception is reality. You need to be the answer to something. What topic are you the go-to-guy for?

15. How do you like me? People either check you on, or check you off. Quickly. And they usually maintain those initial impressions because of an innate desire to maintain consistency with one’s actions.

ASK YOURSELF: Are you non-checkoffable?

16. Don’t sell; enable people to buy. Don’t count on your audience to connect the dots. Grab them by the shirt collar, pull ‘em in close and DELIVER-YOUR-UNIQUE-VALUE. Are you making it really, really obvious?

17. Smarty pants. Because people have access to more information than ever before, customers are smarter than before. How many books did YOU read last year?

18. Transparency is a must. Because of the mass media’s broadcast of corporate scandals, trust is at an all time low, and bullshit meters are at an all time high. Only the authentic survive. And you need to create greater trust on both sides of the sale.

DUDE: What have you done (specifically) in the past 24 hours to enhance your credibility?

19. Preoccupation. Customers need you to give them reasons why they won’t regret purchasing this later. Reinforce their buying decisions right away. How are you disarming buyer’s remorse?

20. Don’t please everybody. No matter what happens, about 10% of the people in the world aren’t going to like you or your ideas. Don’t sweat it. Forget about the 10; stick with the 90. If everybody loves your brand, you’re doing something wrong. Are you polarizing people enough?

21. The Working Hard Myth. People only give you credit for about 10% of the work you do, because 90% of it is never seen. How good is your 90?

22. It’s a MY Culture. Because of the exponential growth of Internet, humans now have instant access to infinite amounts of information. This creates a hyperspeed, infinite-choice society where customers are going to get WHAT they want, WHEN and HOW they want it.

REVERSE YOUR MARKETING: don’t aim; be aimed at.

23. It’s an Eggshell Culture. People are terrified of offending others. We live in a touchy, oversensitive culture resting on the shoulders of a million eggshells. Are you apologizing when you did nothing wrong?

24. Clients need to know they’re getting YOU. Because they don’t trust corporations, they trust PEOPLE. Tangibility, not magnitude. How well do your customers know YOU?

25. Customers crave simplicity. That’s it.

26. Customers are impatient. And they want the best. The ONE. The Guy. The Man. Are you That Guy?

27. Enabling people to buy. Customers are only going to do business with you if they’ve heard you, heard OF you, or someone they TRUST has heard of you. Who’s heard of you?

28. We live in a culture of sales resistance. Consumers are skeptical and require confidence before deciding to buy. They’ve been advertised to, marketed to, duped, fooled, conned, scammed, sold and screwed over too many times. How are you any different than every other salesperson out there?

29. Loyalty is a joke. And here’s why: big companies don’t realize that people aren’t loyal to big companies! They’re loyal to people. Not to mention, it’s not about satisfaction or even loyalty anymore. Those are par for the course. Do customers INSIST on you?

30. Prospects rely on familiarity. Which is good, because familiarity leads to predictability. Predictability leads to trust. And TRUST is foundation of all business. Are you somewhat predictable?

31. IF they want you, they’ll find you. What happens when someone googles YOUR name?

32. Who are you, anyway? People don’t want to hire consultants, speakers, trainers or recruiters. They want to hire smart, cool people who happen to consult. Or speak. Or train. Or recruit. Or whatever. Are you smart and cool?

33. People buy people first. Which means: lead with your person; follow with your profession. Values before vocation. Individuality before industry. Humanity before statistics. Personality before position.

WHICH MEANS: if customers like you, they’ll find a way to buy from you. If customers don’t like you, they’ll find a way NOT to buy from you too.

SO REMEMBER: if they like you as a person, they MIGHT buy from you. But if they don’t like you as a person, they DEFINITELY won’t buy from you. How likable are you?

34. People respond to policies. How do you tell people “how you roll”?

35. The longer they take, the less they buy. And a confused mind never buys. Complexity = Contemplation = Lost sale. How are you expediting your sales cycle?

LET ME ASK YA THIS…
What other cultural trends are changing the way we do business?

LET ME SUGGEST THIS…
Add yours to the list!

* * * *
Scott Ginsberg
That Guy with the Nametag

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Who pissed YOU off?

A common thread shared by most successful entrepreneurs and innovators is that they all were, at some point in time, pissed off.

Pissed off at someone.
Pissed off at something.

Not willing to accept the status quo.
Always willing to abandon popular delusions.

Dissatisfied with what they saw around them.
Happy to invest the time, energy and money in finding a better way.

I think Tom Peters said it best in his book Re-Imagine:

“I happen to believe that only pissed-off people change the world!”

Amen!

See, when you’re pissed off, you develop this burning fire in your gut to prove someone (or something) wrong.

To fight against the naysayers, critics, doubters and hecklers.

And in many cases, that’s impetus enough for achieving, inventing and committing to great things.

LET ME ASK YA THIS…
Who pissed YOU off?

LET ME SUGGEST THIS…
Share how that motivated you to achieve great things!

* * * *
Scott Ginsberg
That Guy with the Nametag

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Detach from outcomes

When you’re writing…
When you’re creating art…
When you’re brainstorming…

REMEMBER THREE WORDS: detach from outcomes.

For five reasons:

1. When you detach from outcomes, you relax more.
2. When you detach from outcomes, you lower your guard.
3. When you detach from outcomes, you lower other people’s guards.
4. When you detach from outcomes, you produce better quality work.
5. When you detach from outcomes, you lower the stakes and raise the results.

Author and creativity guru Mihály Csíkszentmihályi encourages the same.

He teaches artists, inventors and entrepreneurs to practice something called flow.

“What keeps you motivated is the quality of the experience you feel when you are involved with the activity. Enjoy the process of creation for its own sake.”

What’s more, Csíkszentmihályi’s idea of “flow” describes a person who is autotelic, not exotelic.

o Autotelic means there is there is no reason for doing something except to feel the experience it provides.

o Exotelic means people do things not because they enjoy them, but rather to accomplish a later goal.

So, if you want to produce better quality creative material, strive to be more autotelic.

Love the work more than what it produces.

See, it’s REALLY easy to create for the wrong reasons.

Money. Fame. Ego. Power. Self-validation. Approval.

All are outcomes.

Which doesn’t mean they’re bad things!

They just suggest that your creative process is results-based, not process-based.

SO, HERE’S YOUR CHALLENGE: focus on process, not product.

Verbs, not nouns.
Pursuit, not attainment.
Journey, not destination.

Don’t do it all for the nookie.

Do it because you love doing it.

Detach from outcomes.

LET ME ASK YA THIS…
Why do you create?

LET ME SUGGEST THIS…
Share your best technique for detaching from outcomes here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Are you a friend of The Nametag Network?

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Make a name for yourself here…

21 ways to get (really) good at writing

1. You get (really) good at writing by writing a lot.

2. You get (really) good at writing by being willing to suck at the beginning.

3. You get (really) good at writing by reading good writing.

4. You get (really) good at writing by reading bad writing.

5. You get (really) good at writing by studying the architecture of pages.

6. You get (really) good at writing sharing your writing with people who are smarter than you who rip your writing apart.

7. You get (really) good at writing by reading everything Julia Cameron has ever written.

8. You get (really) good at writing by writing for the sake of writing, instead of writing for money, fame, increased traffic or sales.

9. You get (really) good at writing by writing every day.

10. You get (really) good at writing by doing your Morning Pages.

11. You get (really) good at writing by (not) planning and just writing.

12. You get (really) good at writing by blogging.

13. You get (really) good at writing by regularly expanding and challenging your creativity.

14. You get (really) good at writing by becoming a better thinker.

15. You get (really) good at writing by discovering your voice.

16. You get (really) good at writing by writing about stuff you like.

17. You get (really) good at writing by learning how to addict yourself to writing.

18. You get (really) good at writing by posting your work on the Web and letting the world be your editor.

19. You get (really) good at writing by observing the world through your creative filter.

20. You get (really) good at writing by not making a big deal about writing.

21. You get (really) good at writing by recognizing that procrastination isn’t about laziness, it’s about fear.

22. You get (really) good at writing by posting a sticky note on your computer that says, “What did you write today?”

23. You get (really) good at writing by posting a sticky note on your computer that says, “Is everything you know written down somewhere?”

24. You get (really) good at writing by journaling every day.

25. You get (really) good at writing by admitting that writing is the basis of all wealth.

26. You get (really) good at writing by remembering that if you don’t write it down, it never happened.

27. You get (really) good at writing by making lots and lots of lists.

LET ME ASK YA THIS…
How did you get (really) good at writing?

LET ME SUGGEST THIS…
Finish this sentence five times: “You get (really) good at writing by…” Post your answers here! I’m trying to get the list up to 500 so I can create a free ebook called “500 Ways to Get (Really) Good at Writing.” (Full credit will be given for all contributions.)

* * * *
Scott Ginsberg
That Guy with the Nametag

Are you a friend of The Nametag Network?

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Be the bulls-eye, not the arrow

We live in a My Culture.

Here’s why.

Because of the exponential growth of Internet, humans now have instant access to infinite amounts of information.

This creates a hyperspeed, infinite-choice society where people are BOMBARDED by thousands of marketing messages on a daily basis.

Which makes customers’ patience dwindle.

Which reduces attention span to about six seconds.

Which ultimately means: customers are going to get WHAT they want, WHEN and HOW they want it.

And there’s nothing you can do about it.

My Culture.

For example, let’s go back to about a decade ago when it all started.

Before Tivo.
Before Google.
Before YouTube.

Remember when Windows 95 came out?

It was SO cool! Especially that little folder called “My Documents.”

Wow! customers thought. MY Documents? All for me! This is great!

And thus began a worldwide trend of false ownership.

MY AOL.
MY music.
MY favorites.
MY homepage.
MY documents.

My, my, my, my, my!

Me, me, me, me, me!

Hence: My Culture.

And there’s not necessarily anything BAD about it.

It’s just a complete reversal from previous generations.

And businesspeople need to recognize this.

See, in the past, the mass media, big companies and worldwide organizations dictated WHAT, WHEN and HOW we got information.

Take TV, for example:

Thursday night? Time for Friends!
Saturday morning? Let’s watch college football!
Sunday evening? Turn on the Simpsons!

That’s how it used to be.

But now, things are reversed.

Now, customers are calling the shots.

*Going out of town on Sunday? No problem! You can just Tivo The Simpsons and watch it (commercial free) on Tuesday afternoon.

*Ran to the bathroom during Peyton Manning’s game-wining Hail Mary pass at the buzzer? No worries! Just pause live TV, go back two minutes and watch it again.

*Missed Gray’s Anatomy last week? Fear not! Hop on to YouTube or www.graysanatomy.com and watch the highlights!

My Culture.

SO, HERE’S THE BIG CHALLENGE: how do you reach customers who already know what they want?

HERE’S THE BIG ANSWER: reverse your marketing.

Stop operating on an old school model.

Don’t sell. ENABLE … customers to buy.
Don’t look. ATTRACT … customers to you.
Don’t push. PULL … customers towards you.

Essentially:

Don’t be the arrow. Be the bull’s-eye.

Let them target YOU.

That’s Reverse Target Marketing: sticking yourself out there and enabling the ideal market target YOU.

Here’s how to do it:

1. Be a big, beautiful, juicy target.
2. Let the market define itself for you.

Then, once you deliver value and stick yourself out there in a unique, yet specific way, three things will happen.

FIRST, WHEN YOU’RE THE TARGET: customers come out of nowhere.

Unexpected markets you never would have thought of start saying things like, “Your product is SO perfect for someone like me because…”

And you just sit there, smiling, taking mental notes!

Because they just did your market research for you.

SECOND, WHEN YOU’RE THE TARGET: you don’t have to waste your money.

Advertising, direct mail, brochures and all that other tree killing, money burning crap? Things of the past!

Now, you can focus your efforts on what’s most important: serving, respecting and retaining those customers that identified themselves FOR you.

THIRD, WHEN YOU’RE THE TARGET: customers are self-qualified.

Which reduces the cost of sales.
Which reduces your level of effort.
Which reduces your average sales cycle.

Which makes you a lot of money WITHOUT annoying, interrupting and disrespecting the people you serve.

THE BOTTOM LINE: when you match a My Culture with Reverse Target Marketing, you win. The customers win.

Because ultimately, in a My Culture, the customer is going to find her target eventually.

So, it only makes sense that you make your target as big possible, right?

Don’t aim; be aimed at.

Don’t be the arrow; be the bull’s-eye.

LET ME ASK YA THIS…
How are you reversing your marketing?

LET ME SUGGEST THIS…
Share your best Bulls-eye Basics here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Are you a friend of The Nametag Network?

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Make a name for yourself here…

13 Steps to Entertaining an Idea

Ideas are your major source of income.

As such, you need to become a MASTER of entertaining those ideas.

Aristotle once said, “It is the mark of an educated mind to be able to entertain a thought without accepting it.”

Note the distinction.

He’s talking about being objective.

Being open. Brainstorming. Considering the possibility that an idea MIGHT be good.

Or, that it might suck.
You won’t know until you entertain it.

So, whether you’re working on a new product, a new business or a new piece of writing, you need a system.

Here’s the Content Management System I’ve been using for years. Feel free to adapt it to your own creative process…

How to Entertain an Idea
1. Write it down. Start a new blank document. Put your idea – or the key point of your idea – at the top of the page.

2. Save. Make this phrase your file name. Save it in a folder called “Ideas,” “Brainstorms” or “Modules.”
3. Start with a List. Write a bullet-point list of everything you know, every question you have and every example you can think of that relates to your idea. Dump your brain until you have nothing left. (This could take five minutes or two hours.) Don’t worry about spelling, grammar or order. Order comes later.

4. Search. Spend a few minutes on Google. Find out what else has been thought, written and said about your idea. Check out blogs, articles, and Wikipedia for verification. Also, hop on Amazon to see if any books have been written specifically about your idea.

5. Gather. Take the facts, statistics, quotations and related information that support your idea and add it to your list. Still keep your document as a list. Don’t organize anything just yet.

6. Stop. Now would be a good time to take a five-minute break. Go work on something totally unrelated to your new idea. This will help you return to the task at hand with an objective perspective.

7. Organize. When you return to your idea, re-read your list. Edit, delete, add to and modify any points that need clarification. Trim the fat and only keep the best material that supports your idea.
8. Filter. OK, now it’s time to bring ideas from one field of knowledge into another field of knowledge. Ask yourself the following Filtering Questions:

*How does this idea fit into my picture of the universe?
*What does this idea have to do with me?
*How does this idea relate to my expertise?

9. Stretch. Expand on specific points as they relate to your expertise. Think about past experiences that would be make good support material.

10. Organize. Break up the list into logical groups. Rearrange key ideas and points together.
11. Edit again. Repeat your editing process.

12. Evaluate. Ask yourself if this is a good idea or not. Decide whether you want to move from “entertaining” to “accepting.” Solicit feedback when necessary.

And, the final step…

13. Leverage. Sell that idea for millions of dollars.

Good luck!

LET ME ASK YA THIS…
How do you entertain an idea?

LET ME SUGGEST THIS…
Share your creative process here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Are you a friend of The Nametag Network?

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On being unarguable

I was walking down the Las Vegas Strip one day when I saw the coolest t-shirt of all time.

A teenager was wearing it. The front was emblazoned with the New York Yankees logo.

Right above it in big, bold letters, it said: DO THE MATH.

It took me a second, but eventually I figured it out.

See, you can talk all you want about how much you hate the Yankees.

BUT THE BOTTOM LINE IS: if you really sit down and do the math, you’d realize that the Yankees are clearly one of the greatest organizations in sports history.

Which makes them unarguable.

Undisputed.
Undeniable.
Unquestionable.

And this doesn’t just apply to sports, either.

In business, your goal is to become unarguable.

With your IDEAS.
With your BRANDS.
With your RESULTS.
With your COMPANY.

See, when you’re unarguable, THREE things happen:

FIRST … you disarm customers of their preoccupations.
This leaves them nowhere to go except in your direction.

SECOND … you prove to customers that you have a track record of success.
This reinforces their confidence in working with or buying from you.

THREE … you remind yourself that haters, naysayers and other forms of resistance can say all they want, but nothing can take away the fact that YOU are successful.
This just makes you feel good!

Interestingly, the word “argue” comes from the Latin arguere, which means, “to make clear or demonstrate.”

So, that’s what’s so powerful about being UN-arguable.

The value is self-evident. No explanation needed.

Now, it’s also important to note another thing.

The New York Yankees originated in 1904.

But they didn’t win their first World Series title until 1923.

That’s almost two decades.

Two decades of NOT being the best.
Two decades of NOT being unarguable.

For The Yankees, it was two decades of paying dues.

See, being http://www.blogger.com/img/gl.link.gifunarguable isn’t something you just “decide” to become one afternoon.

Anyone or any company that wants to be referred to as unarguable must do a few things:

PAY their dues
That means sucking for a while in the beginning.
That means taking the time (and paying the price) to uncover your unique voice.

ENDURE the criticism
That means ignoring it if it comes from ignorant sources.
That means embracing it if it comes from validated sources.

OBSESS about it
That means projecting unquestionable commitment.
That means eliminating the words “finish line” from your vocabulary.

STICK it out.
That means choosing to do the brave thing by staying in the longer line.
That means having the patience to compound thousands of little activities.
That means becoming the best at what you do by not quitting while everyone else falls by the wayside.

Pay, endure, obsess and stick. That’s how you become unarguable.

OK, one final point.

Being unarguable isn’t for everyone.

Only the dedicated, committed, and (oftentimes) crazy individuals need apply.

However.

If it IS for you, and if you ARE willing to pay the price, here’s what you can expect:

People will still resist you…
People will still not like you…
People will still say whatever they want about you…

…but in the end, when they do the math, they’ll either:

1. Smile and embrace you, or
2. Curl up and realize they can’t do anything to you.

Because, like ‘em or not, you gotta respect the Yankees.

LET ME ASK YA THIS…
Are you unarguable?

LET ME SUGGEST THIS…
Share your best example of someone (or something) that’s unarguable!

* * * *
Scott Ginsberg
That Guy with the Nametag

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13 signs that your idea probably isn’t that good

1. Your idea probably isn’t that good … If everybody loves it.

2. Your idea probably isn’t that good … If nobody wants to steal it.
3. Your idea probably isn’t that good … If you can easily duplicate it.

4. Your idea probably isn’t that good … If you don’t have them at hello.

5. Your idea probably isn’t that good … If you can’t explain it to a five year old.

6. Your idea probably isn’t that good … If it’s just an ECHO of someone else’s idea.

7. Your idea probably isn’t that good … If people can’t easily and quickly repeat it.

8. Your idea probably isn’t that good … If you can’t explain it in eight words or less.

9. Your idea probably isn’t that good … If you continuously get shot down at “Why?”

10. Your idea probably isn’t that good … If you have to try excessively hard to convince people.

11. Your idea probably isn’t that good … If you can’t convince a bank to lend you money.

12. Your idea probably isn’t that good … If you can’t write it down on the back of a business card.

13. Your idea probably isn’t that good … If you have to spend three weeks constantly explaining to someone why your idea is so cool, and they STILL don’t “get” it.

LET ME ASK YA THIS…
What are the telltale signs of an idea that isn’t that good?

LET ME SUGGEST THIS…
Complete this sentence, “If _________________, then your idea probably isn’t that good.”

* * * *
Scott Ginsberg
That Guy with the Nametag

Are you a friend of The Nametag Network?

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